Who we are

At OpenUp, our mission is to make mental well-being accessible to everyone. We support companies, their employees, and their families with proactive, practical mental health services.

Through our platform, clients access 1:1 check-ins, online courses, group sessions, mindfulness practices, and a team of committed well-being experts. We take a holistic approach — connecting mental and physical health through lifestyle factors like nutrition, sleep, and stress management.

We work with over 2,000 organisations including Rabobank, Deloitte, Decathlon, KPMG, and McDonald's, giving 500K+ employees access to meaningful support. Ranked in the Top 3 on LinkedIn's Top Startups list for 2023, 2024 & 2025, we keep growing — and we're looking for people who want to grow with us.

The role

This is a role for someone who wants to build, not observe.

You'll work directly with our CS leadership team on one of our most important strategic priorities: making our SMB segment scalable. That means designing onboarding flows that don't rely on manual effort, creating activation materials that HR teams can actually use, and helping our support function stop answering the same questions twice.

The internship runs 6–7 months, starting as soon as possible. You'll be based in our Amsterdam office, working in both Dutch and English.

What you'll do

SMB Onboarding & Automation (~40%)

• Help design and document a scalable, automation-first onboarding flow for SMB clients
• Map current onboarding steps and identify where human touchpoints can be replaced or supported by automation
• Work with our Implementation and CS teams to test and iterate on new onboarding sequences

Activation Materials (~35%)

• Create ready-to-use activation materials — email templates, campaign flows, how-to guides — that HR teams and employees can use to drive platform engagement
• Research activation benchmarks across industries and company sizes to define what "good" looks like
• Support the development of structured playbooks for CSCs to use across the customer lifecycle

Support Function Scaling (~25%)

• Analyse inbound support patterns to identify recurring questions and avoidable requests
• Help build a self-service knowledge base and FAQ structure to reduce reactive load on the team
• Support the creation of clear escalation triggers and response frameworks

This is not a shadowing role. You'll own real workstreams from day one.

What you bring

• Currently studying towards an HBO or WO degree, preferably in Business, Communication, Psychology, or a related field
• A structured, analytical mindset — you think in processes and spot what's inefficient
• Proactive by default: you identify what needs doing and do it
• Clear communicator in both Dutch and English, written and spoken
• Comfortable working with tools like Notion, Google Workspace, or similar
• Available for 6–7 months from our Amsterdam office, starting as soon as possible