Key Skills

Job Description

About Us Zhejiang Sunshine Leisure Products Co., Ltd. is a globally leading manufacturer specialising in outdoor leisure, camping and garden furniture.We are TOP 2 China outdoor leisure products exporter. With a complete global service and production footprint, we partner with retailers and distributors across more than 40 countries to bring well-designed, durable outdoor living products to market. To deliver truly localised support, we have built a network of dedicated offices worldwide: · Bentonville, USA — North America operation centre with in-house sales, an independent design centre and a marketing team tracking local colour, fabric and product trends. · Shanghai, China — cross-border e-commerce, key-account service (Walmart, Costco and more) and a custom design team for large North American and European chains. · Hangzhou, China — domestic and overseas retail expansion of Sunnyfeel branded products. · Wuyi, China — group headquarters: administration, R&D, procurement and global operations. China + Vietnam dual manufacturing base: our Wuyi facility covers 200,000 m² with 1,800+ staff and 38 assembly lines (15–20 million pieces annual capacity), while our Vietnam plant optimises lead times, tariffs and supply-chain stability for European buyers — a genuine competitive edge for the retailers you will serve. The Role We are hiring a Europe-based Sales Representative to lead our expansion European outdoor & camping furniture markets. You will open new doors with distributors, importers and retail buyers, while nurturing long-term partnerships that grow year over year. You will be the face of Sunshine in Europe — shaping strategy, winning shelf space and launching products that fit European outdoor lifestyles. Key Responsibilities 1. Develop targeted sales strategies for the European market to achieve agreed annual targets and steadily expand market coverage. 2. Source and onboard new distributors, importers and retail buyers, while establishing and maintaining long-term, stable client partnerships. 3. Deliver professional product consultation, technical support and after-sales service to all local partners — from first sample to repeat orders. 4. Collaborate with our global marketing and design teams to roll out region-specific marketing activities and new-product launches that match European camping, garden and outdoor consumption trends. 5. Represent Sunshine at key European trade shows and industry events. Preferred Candidate Profile 6. Passionate about B2B sales, with the drive and ambition to hit — and exceed — your goals. 7. Camping & outdoor furniture industry experience is our top-matching background; candidates with proven sales achievements in this field are highly prioritised. 8. Direct experience with mainstream European retailers is a massive plus and strongly aligned with our ideal profile — e.g. Decathlon, IKEA, Hornbach, Bauhaus, OBI, Tesco, B&Q, Halfords, Argos, Intersport, Bever, Globetrotter or comparable outdoor / DIY / garden chains. Experience across multiple retailers is strongly favoured. 9. An established, mature business network within European outdoor, camping, garden or home-goods retail and distribution channels. 10. Bachelor’s degree, or equivalent relevant practical experience. 11. In-depth understanding of the European retail landscape. 12. Excellent negotiation, communication and client-relationship-management capabilities. 13. Fluent business English (written and spoken); German, Dutch or French is a strong plus. Ready for regular business travel across Europe for client visits and industry events. What We Offer 14. Competitive fixed salary plus an attractive performance-based sales bonus and commission structure. 15. Comprehensive health insurance package tailored to your country of residence. 16. A learning-oriented culture with systematic training and clear personal-development paths. 17. A diverse, inclusive environment inside a fast-growing, truly international team. 18. Abundant long-term career advancement opportunities as we scale our European business — with the autonomy to own your market. How to Apply If you bring outdoor / camping furniture expertise or solid experience working with Europe’s leading retail chains, we’d love to hear from you. Please send your CV and a short cover letter detailing your relevant retail or camping-industry experience to our Sales Director: [email protected]. Let’s shape the future of outdoor living across Europe — and build something lasting together.

Core Responsibilities

Develop sales strategies and expand the company’s European market by acquiring distributors, importers, and retail buyers while building long-term client partnerships. Provide product and after-sales support, coordinate regional marketing and product launches, and represent the company at European trade shows and industry events.

Requirements

Candidates should have a strong B2B sales record, preferably in outdoor or camping furniture, and an established network in European retail or distribution; experience with major European retailers is highly valued. A bachelor’s degree or equivalent practical experience, knowledge of the European retail landscape, excellent negotiation and relationship-management skills, fluent business English, and willingness to travel regularly across Europe are expected.

Benefits

• Health Insurance
• Performance-Based Sales Bonus
• Commission
• Training
• Personal Development Opportunities
• Career Advancement Opportunities