Key Skills

Job Description

Be part of a movement that moves the world At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all. If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you. Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification. Your role in our shared journey Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by driving customer engagement and revenue growth through strategic CRM communications across European markets. In this role, you'll manage the end-to-end execution of newsletter campaigns, optimise customer journeys through data-driven testing and personalisation, and ensure seamless coordination between brand, commercial, and local market teams to deliver impactful digital experiences. Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step. Your Key Responsibilities Will Be Execute end-to-end CRM newsletter campaigns across European markets, including campaign building in Salesforce Marketing Cloud, testing, deployment, and performance analysis. Own and maintain the CRM newsletter calendar, coordinating campaign priorities, content planning, and deployment schedules to ensure timely execution across markets. Collaborate with Category, eCommerce, PR, Retail, and local market teams to gather inputs and align campaign plans for consistent CRM communications across Europe. Conduct A/B testing, audience segmentation, and content personalisation to optimise campaign performance and improve engagement and revenue. Manage CRM audiences through the Customer Data Platform, ensuring data quality and accurate targeting for all communications. Provide technical support for push app notifications and develop Salesforce Marketing Cloud capabilities to enhance overall CRM effectiveness. Support OneASICS campaigns and loyalty initiatives, delivering campaign briefs aligned with brand guidelines and business objectives. You Have The Following Skills Minimum 1 year of relevant experience in digital marketing or CRM. Digital marketing and CRM expertise, particularly in Salesforce Marketing Cloud. Strong project management and organisational capabilities. Analytical and data-driven approach with attention to detail. Excellent written and verbal communication skills. Life at ASICS When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind. Our commitment to your wellbeing Benefits We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer: Access to office gym and sports membership discount. Exclusive 50% discount on ASICS and ONITSUKA TIGER gear. Unlimited access to the Calm app for better sleep and mental fitness. Complimentary premium subscription to our Runkeeper Go™ app. A comprehensive wellness programme consisting of exercise and educational sessions. Professional support and meditation classes are available through OpenUp Access. Working abroad for four weeks every year. Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment. How To Apply Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world. #ASICScareers #ASICShiring

Core Responsibilities

Execute and analyse CRM newsletter campaigns across European markets, managing the campaign calendar and coordinating with brand, commercial, and local teams. Optimise customer journeys through segmentation, personalisation, and testing, while maintaining audience data and supporting app notifications and loyalty campaigns.

Requirements

Candidates need at least one year of relevant digital marketing or CRM experience, particularly with Salesforce Marketing Cloud. The role also requires strong project management and organisational skills, a data-driven approach with attention to detail, and excellent written and verbal communication.

Benefits

• Office Gym Access
• Sports Membership Discount
• 50% Discount on ASICS and Onitsuka Tiger Gear
• Calm App Access
• Runkeeper Go Premium Subscription
• Wellness Programme
• Professional Support and Meditation Classes
• Work Abroad for Four Weeks per Year
• Hybrid Working Model