Key Skills

Job Description

Your mission We don't just want to be a well-known brand. We want to be a brand that people actively choose, identify with, and love to share with others. As our Brand Manager, you will be responsible for building, strengthening, and protecting our brand. You will translate our commercial ambitions and brand strategy into a strong, recognizable presence across everything we do: from campaigns and social media to creators, influencers, partnerships, and the experience at our locations. You'll have a high level of ownership. That's why we're not looking for someone who simply makes sure everything follows the brand guidelines. We're looking for someone who takes an active role in building and growing our brand. What will you do? Translate our brand positioning into a clear and compelling brand and content strategy. Develop campaigns together with the team that drive both brand growth and business results. Safeguard our brand identity, tone of voice, and creative quality. Develop our influencer and creator strategy, building long-term relationships with people who genuinely connect with our brand. Lead our Content Creator and collaborate with external creators, agencies, and partners. Develop distinctive social media formats and help bring our ambition of creating our own Social Media House to life. Ensure our different target audiences, including students and athletes, experience our brand in a meaningful and relevant way. Ensure a consistent and engaging brand experience across all touchpoints. Track brand performance and use insights to continuously improve and evolve our approach. What will you own? Brand strategy, brand awareness, brand consistency, content strategy, social media, influencers & creators, creative quality, and community building. What does success look like? Our brand becomes more widely known, more recognizable, and more relevant. More people actively seek us out, follow us, talk about us, choose us, and recommend us to others. Who are we looking for? You combine strategic brand thinking with a strong ability to execute. You have a natural feel for culture, content, and creativity, while also understanding that we're a commercially driven organization. You're independent, confident in making decisions, and don't need a detailed brief to get things moving. You can develop a clear vision and work with a team to turn it into reality. Above all, we're looking for someone who gets excited about the opportunity to take an already strong brand and turn it into a true love brand.

Core Responsibilities

Develop and execute brand, content, and campaign strategies that strengthen brand awareness, consistency, and commercial results. Lead creator and influencer initiatives, social media development, and brand experiences across touchpoints, using performance insights to improve the approach.

Requirements

The role calls for strategic brand thinking combined with strong execution, cultural and creative awareness, and an understanding of commercial goals. The candidate should be independent and confident making decisions, able to develop a vision, and capable of working with a team to deliver it.