Key Skills

Job Description

About the Role Changan Automobile Europe is looking for a proactive and results-driven Product Lifecycle Operations & Management Specialist to act as the key link between headquarters and local European markets, overseeing the full lifecycle management of assigned vehicle models. The successful candidate will be responsible for driving the local implementation and daily management of vehicle products, from market introduction and product iteration to end-of-life, ensuring product compliance, competitiveness, and alignment with local market requirements. Working closely with headquarters and cross-functional teams, the role will contribute to strengthening product performance, supporting sales growth, and achieving overall business objectives across European markets. Key Responsibilities New Product Launch Develop and execute the Go-to-Market (GTM) strategy for new vehicle models in local markets. Lead end-to-end cross-functional alignment for product launches, and oversee core tasks including local homologation & certification, pricing analysis, and incentive policy formulation to ensure successful product launch. Full Product Lifecycle Operations Oversee the localized full lifecycle management of vehicle models in the European market, covering all stages from New Product Introduction (NPI), annual model updates, mid-cycle facelifts to End of Production (EOP). Develop operation plans for each milestone and track implementation to ensure controlled lifecycle pacing. Product Portfolio Strategy Management Based on the product lineup, dynamically monitor operational data including in-house model sales volume, pricing, inventory, profitability, and VOC/VOD/VOM (Voice of Customer / Voice of Dealer / Voice of Market). Continuously propose optimization suggestions for pricing and policy adjustments in alignment with product objectives. Conduct regular tracking of competitor dynamics in specifications, pricing, policies and product actions, and deliver competitor analysis and response proposals. Product Requirement Management Propose localized product definition suggestions (including trim levels, powertrains, specifications, and optional packages) based on European market demands, user feedback, regulatory updates and competitive landscape. Develop optimization proposals for model year updates, facelifts and full model changes, and coordinate with headquarters product teams to drive requirement implementation and closure of product issues. Qualifications Education Bachelor’s degree or above; majors in Automotive Engineering, Mechanical Engineering, Marketing, International Trade or related fields are preferred. Work Experience: 3+ years of experience in the automotive industry; experience in product planning, product management, lifecycle management, vehicle program management or localized product operation is preferred. Familiarity with the European automotive market and regulatory environment; on-site work experience in Europe is preferred. Professional Competencies Familiar with complete vehicle development and product lifecycle processes, with understanding of core concepts including product development, homologation, USP (Unique Selling Proposition), pricing, and ME (Market Equation). Strong data analysis capability, proficient in using Excel/BI tools to conduct operational analysis on sales, pricing, profitability and other metrics. Solid project management skills, able to coordinate cross-functional teams to drive milestone delivery. Language & Soft Skills English as working language, with proficient written and verbal communication skills; Fluency in Chinese or Dutch would be considered an advantage. Excellent cross-cultural communication and coordination skills, strong sense of responsibility, and ability to collaborate across multiple time zones. Privacy Notice Changan Automobile Europe is committed to protecting the privacy and security of your personal data. The personal information you provide during the recruitment process will only be processed for recruitment and selection purposes in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR). For more information regarding how we process your personal data, please refer to our Privacy Policy: Please click here By submitting your application, you acknowledge and agree to the processing of your personal data for recruitment purposes.

Core Responsibilities

Manage the localized lifecycle of assigned vehicle models in European markets, from launch and model updates through end of production, coordinating launch activities such as homologation, pricing, and incentives. Monitor sales, pricing, inventory, profitability, customer and market feedback, and competitor activity to recommend portfolio, product, and policy improvements in coordination with headquarters.

Requirements

A bachelor’s degree or higher is preferred in automotive or mechanical engineering, marketing, international trade, or a related field, along with at least three years of automotive industry experience. Candidates should understand vehicle development and lifecycle processes, European market requirements, and data analysis, and have strong project management and communication skills; English is the working language, while Chinese or Dutch is an advantage.