Key Skills

Job Description

As a Salesforce Marketing Cloud Architect in the Ecommerce Engineering team, you will you will set the architectural direction for ASICS' marketing platform and lead the migration from Salesforce Marketing Cloud Engagement to an Agentic Marketing Platform. Your accountabilities will combine architectural ownership, direction of external implementation partners, and cross-team governance. You will also be reviewing technical designs, steering a systems integrator, and communicating with senior stakeholders. How you will help us: Based in our Hoofddorp office and reporting to the Associate Director Ecommerce Platforms, as part of the role you will: Own the marketing cloud architecture and roadmap. You will own the target-state architecture and its evolution towards Agentic Marketing (Marketing Cloud Engagement through Marketing Cloud Next) and Data Cloud, working closely with cross-functional teams. You will shape and maintain the Marketing Cloud Next technical roadmap, including channel strategy across email, SMS, push and social/messaging. Define the migration approach. You will define the technical migration approach from Marketing Cloud Engagement to Marketing Cloud Next, identifying capability gaps, risks and trade-offs and presenting options with clear recommendations. You will be accountable for platform stability, scalability and long-term architectural integrity throughout the migration. Lead discovery and design. You will lead technical discovery and design workshops with Marketing, Customer Data, Loyalty, E-commerce and Regional teams to define future-state needs. Set the standards. You will help define and maintain data governance, consent and preference management standards for consumers across regions. You will also establish standards for monitoring, performance, security and technical debt reduction, including retiring legacy Engagement assets. Direct delivery partners. You will direct external implementation partners and development vendors and hold them accountable through design reviews, quality gates and delivery milestones. Mentor and contribute. You will mentor internal engineers and marketing operations teams on Marketing Cloud Next and Salesforce Data Cloud and take part in architecture review board discussions, bringing thought leadership on modernization and emerging technology adoption. You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences. Does this sound like you? You are a proven platform architect. You hold a Bachelor’s degree in Engineering or a related field and bring 10+ years in enterprise platform or marketing technology architecture, including experience operating large-scale, global digital platforms. You run Marketing Cloud Engagement at scale. You have 5+ years with Salesforce Marketing Cloud Engagement and know what it takes to run it at scale, from high-volume sends to complex journeys and multi-business-unit setups. You are ready for what comes next. You have hands-on experience with Salesforce Marketing Cloud Next, plus 1+ years of hands-on Salesforce Data Cloud architecture experience, from data modelling and ingestion to identity resolution. You are confident leading partners through change. You have 2+ years in a technical leadership role with external partners or vendors, and you have managed vendors, SIs and large migration programs with success. You are fluent in modern architecture. You have a strong understanding of API-led architecture and distributed systems. You are a clear communicator. You bring both technical and non-technical stakeholders with you, using strong communication skills and the ability to influence. Your benefits Grow with us! Next to a salary that matches your experience and knowledge, we offer the opportunity to continuously develop yourself within a highly dynamic and multicultural team. We live by our mantra (Sound Mind, Sound Body), and to support you reach your potential we offer: 60% off sports membership. We’ll reimburse you for keeping a sound mind and body. Product discounts. Get ASICS or Onitsuka gear with a 50% discount. Runkeeper Go™ app. Free premium subscription to our running app. The possibility to work up to 5 weeks abroad each year. Employee wellness programme. Free mindfulness sessions, online yoga, bootcamp classes, and Lunch & Learn sessions. OpenUp Access. A platform that offers professional psychological assistance and meditation classes. Free running club. Join our beginners or intermediate groups for a weekly running session. Summer Fridays. Between July and September, start the weekend early at 13:00 on Fridays. Calm app. Unlimited access to help develop your mental fitness through sleep, mindfulness, and meditation. We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’re committed to supporting more people to experience the transformative power of movement. This is your chance to join a truly purpose-driven brand. You will join a company focused on creating an inclusive environment that fosters diversity and individualism, healthy bodies, and healthy minds.

Core Responsibilities

Own the marketing platform architecture and roadmap, and lead the technical migration from Marketing Cloud Engagement to Marketing Cloud Next and Data Cloud. Guide discovery and design, establish governance and technical standards, oversee external delivery partners, and mentor internal teams.

Requirements

Requires a bachelor’s degree in Engineering or a related field and 10+ years of enterprise platform or marketing technology architecture experience, including 5+ years with Marketing Cloud Engagement. Candidates should also have hands-on Marketing Cloud Next experience, 1+ year of Data Cloud architecture experience, 2+ years of technical leadership with external partners or vendors, and strong knowledge of API-led architecture and distributed systems.

Benefits

• Sports Membership Reimbursement
• Product Discounts
• Free Runkeeper Go Premium Subscription
• Work Abroad for up to Five Weeks per Year
• Employee Wellness Programme
• Free Mindfulness Sessions
• Online Yoga
• Bootcamp Classes
• Lunch and Learn Sessions
• OpenUp Psychological Assistance and Meditation
• Free Running Club
• Summer Fridays
• Calm App Subscription