Key Skills

Job Description

Shape Quooker's global social media strategy and editorial direction. Turn our brand platform into distinctive stories, content and conversations. Help international markets create relevant local content while building one consistent global brand. This is what you’ll do as a Lead Social Media Quooker is entering a new phase of international brand growth. As social media becomes increasingly important in how consumers discover, experience and connect with our brand, we're looking for a specialist who can help shape Quooker's global social presence across markets. As Lead Social Media, you define and lead Quooker's global social media strategy. You build a recognisable, distinctive and culturally relevant brand presence by translating our brand platform into strong storytelling, clear editorial direction and impactful social content. You determine the role of each social channel and how social contributes to brand awareness, emotional relevance and growth ambitions across different market clusters. By closely following developments in culture, consumer behaviour and platform usage, you identify where Quooker can credibly join conversations and where the brand has the opportunity to lead them. You translate these insights into stories, formats and content that keep Quooker relevant to local audiences while strengthening one consistent global brand and helping the brand earn a meaningful place in people's lives. You own Quooker's global editorial strategy and planning. You determine content themes, recurring narratives and the balance between campaigns, always-on content and real-time opportunities, and work with local markets to bring these to life in ways that resonate with their audiences. In doing so, you help shape how consumers experience the Quooker brand every day. As the lead counterpart to our social agency, you provide strategic direction, write sharp briefs and challenge both strategic and creative proposals. You steer on quality, budgets and results, while developing clear governance, roles and ways of working across agencies and markets. From content creation and local adaptation to publishing, community management and approvals, you create clarity while safeguarding a consistent and recognisable Quooker brand experience. Working closely with Brand, PR, Influencer Marketing, Digital, eCommerce and our media agency, you ensure social media strengthens broader campaigns and partnerships and that organic and paid social work seamlessly together. Using social listening, audience insights and performance data, you continuously refine both the strategic and editorial direction, measuring not only channel performance but also social's contribution to brand awareness, relevance and engagement across markets. These are the employment benefits An open culture where you come first and we openly share appreciation and feedback, so you always know where you stand. A pension scheme where Quooker pays 75% of the contribution and you pay 25%. Together, we're helping you build a secure financial future for your retirement. 27 days of annual leave, with the option to accrue 13 additional days off through a working time reduction (ATV) scheme. Hybrid working: four days at our office in Ridderkerk and one day from home. With flexible working hours, you can start between 7.00 a.m. and 9.00 a.m. and finish between 3.30 p.m. and 6.00 p.m. Quooker's bicycle scheme supports you in purchasing a bicycle for commuting. A 15% discount on supplementary health insurance with Zilveren Kruis Achmea. You also receive €5 net per month if you have supplementary physiotherapy cover, regardless of your health insurer. Through the Quooker well-being programme, you can join sports classes several times a week directly after work. You also receive a monthly sports allowance of €25. An annual programme of training and education for your personal and professional development. We are also happy to help you find training or education that aligns with your role and learning goals. Free fresh fruit every day and a healthy, affordable lunch in our company restaurant. A good employee discount, allowing you to experience the convenience of a Quooker at home. About Quooker’s Marketing Team You will be part of Quooker's global Brand & Consumer Marketing team and report to the Manager Brand Marketing. In this role, you work closely with colleagues across Brand Marketing, PR, Influencer Marketing, Digital, Creative Production and our international markets. You will also be the primary point of contact for our social agency and other specialised partners. Together, we are building the next chapter of the Quooker brand. We combine ambition with pragmatism and believe in taking ownership, challenging ideas and continuously improving how we connect with consumers around the world. You bring at least 5-8 years of experience in social media, content marketing, editorial strategy and/or brand communications. You have a proven track record of developing social strategies and content programmes that strengthen brand positioning and audience engagement. You know how to translate a brand platform into compelling stories, content formats and channel strategies. You have experience developing editorial frameworks, content calendars and storytelling approaches across multiple channels. You bring strong experience working with and managing creative, content and social agencies. You understand how social media contributes to broader marketing and brand objectives. You have experience working across multiple markets and understand the challenge of balancing global consistency with local relevance. You are comfortable using social listening, audience insights and performance data to inform strategic decisions. You combine strong strategic thinking with creativity and a hands-on mentality. You are an excellent stakeholder manager and enjoy collaborating across disciplines. Experience within global consumer A-brands, lifestyle, design or home-related categories is a strong advantage. You are fluent in English. Dutch is a plus. You don't mind travelling occasionally to our international offices as this is part of the role. Most importantly, you're passionate about building brands through stories. You understand how social media shapes culture, know what makes content resonate with audiences, and can translate brand strategy into work that people remember, engage with and share.

Core Responsibilities

Lead Quooker's global social media strategy and editorial planning, translating its brand platform into distinctive stories, content, and channel approaches that balance global consistency with local relevance. Direct agency and market partners, coordinate social activity across marketing functions, and use audience insights and performance data to improve brand awareness, relevance, and engagement.

Requirements

Candidates should have 5–8 years of experience in social media, content marketing, editorial strategy, or brand communications, with a track record of developing strategies and content programs that strengthen brands and engage audiences. They should have experience managing agencies and working across markets, be fluent in English, and bring strong strategic, creative, analytical, and stakeholder-management skills; Dutch and experience with global consumer brands are advantages.

Benefits

• Open And Appreciative Culture
• Pension Scheme
• Annual Leave
• Additional Leave Through Working Time Reduction Scheme
• Hybrid Working
• Flexible Working Hours
• Bicycle Scheme
• Supplementary Health Insurance Discount
• Physiotherapy Allowance
• Well-Being Programme
• Sports Classes
• Monthly Sports Allowance
• Training And Education
• Free Fresh Fruit
• Company Restaurant
• Employee Discount