Key Skills

Job Description

We are seeking a creative, commercially minded and results-driven Influencer Manager to lead influencer partnerships, creator campaigns and brand collaborations, driving MCoBeauty's continued growth and brand awareness across the Netherlands. Join Australia's largest independent health, wellness and beauty powerhouse! As part of DBG Health, headquartered in Australia, we're driven by a mission to deliver affordable and innovative solutions that enhance the wellbeing of millions of customers. With more than 1,500 dedicated professionals, we are leaders across pharmaceuticals, consumer goods, beauty, health and wellness, supported by a portfolio of trusted and market-leading brands. Our Beauty division is home to leading brands including MCoBeauty, Esmi Skin Minerals, Nude by Nature, SunSkills and PONi Cosmetics, offering high-quality, accessible products that resonate with consumers both locally and internationally. MCoBeauty's expansion into the European market represents an important milestone in DBG Health's international growth strategy. Renowned for its innovative, high-quality cosmetics and exceptional value, the brand continues to bring accessible beauty solutions to consumers across Europe. This achievement reflects our ambition to expand our global footprint and deliver industry-leading health and beauty brands to new markets around the world. Be part of our exciting growth journey and shape the future of global health, wellness, and beauty. Soon, we'll expand in this market further by launching Nude by Nature and Esmi Skin Minerals. Join a team that values creativity, innovation, and customer impact as we continue to grow and redefine what's possible. About the Role We are looking for a proactive, creative and commercially driven Influencer and Advocacy Manager on a 12 month fixed term contract, to join our growing European team at AXIA Beauty, home to MCoBeauty. This is an exciting opportunity to play a key role in strengthening our brand presence in the Netherlands through impactful influencer partnerships, engaging content and innovative campaigns that connect with local consumers. Working closely with our European Brand, Social, Creative and Commercial Marketing teams, you will take ownership of local influencer activity, from identifying and building relationships with creators through to campaign planning, content delivery and performance analysis. You will play an important role in translating our wider European marketing strategy into locally relevant influencer campaigns that build brand awareness, drive engagement and support retail and ecommerce growth. The ideal candidate will bring strong experience in influencer marketing, excellent knowledge of the Dutch social media and creator landscape, and a genuine passion for beauty, cosmetics and digital trends. You will thrive in a fast-paced, entrepreneurial environment, combining creativity with commercial awareness, strong relationship-management skills and a hands-on approach to delivering results. Role & Responsibilities Influencer Strategy & Campaign Planning Develop and execute influencer marketing plans for the Netherlands, aligned with European brand strategy, product launches and commercial priorities. Identify opportunities to grow brand awareness, engagement and consumer demand through relevant influencer and creator partnerships. Build and manage influencer campaigns across platforms including Instagram, TikTok and emerging social channels. Develop creative campaign concepts, influencer activations and content initiatives that resonate with Dutch beauty consumers. Monitor local beauty trends, competitor activity and emerging creators to identify new opportunities for MCoBeauty. Align influencer activity with key retail moments, seasonal campaigns, product launches and promotional initiatives. Influencer Partnerships & Creator Management Identify, engage and build strong relationships with influencers, content creators and brand advocates across the Netherlands. Manage the end-to-end influencer partnership process, including outreach, negotiations, briefing, contracting, content approvals and campaign delivery. Develop relationships with a diverse network of creators, including micro, mid-tier and established influencers. Negotiate influencer fees, deliverables, content usage rights and partnership terms within approved budgets. Manage influencer gifting, product seeding and organic creator engagement programmes to encourage authentic brand advocacy. Maintain accurate influencer databases, partnership trackers and campaign calendars. Ensure influencer content aligns with brand guidelines, campaign objectives and applicable advertising disclosure requirements. Content, Social & Campaign Activation Work closely with European Social, Creative and Brand teams to develop engaging influencer-led content that reflects MCoBeauty's brand identity. Coordinate influencer content across product launches, campaigns, retail activations and key promotional moments. Brief creators to develop high-quality, engaging and platform-relevant content that supports brand awareness and product discovery. Identify opportunities to amplify high-performing creator content through paid social and other marketing channels. Support influencer participation in brand events, retail activations, PR initiatives and experiential campaigns. Ensure all influencer assets, content approvals and campaign deliverables are completed accurately and on time. Collaborate with relevant teams to secure content usage rights and maximise the value of influencer partnerships across marketing channels. Performance, Reporting & Budget Management Monitor influencer campaign performance, including reach, engagement, content performance, audience growth and return on investment. Track creator performance and identify opportunities to optimise partnerships, campaign effectiveness and future investment. Prepare regular influencer performance reports, highlighting key results, insights and recommendations. Manage assigned influencer marketing budgets, ensuring effective allocation of spend and strong value from partnerships. Track influencer fees, gifting costs, campaign expenditure and contractual deliverables. Use social media analytics, influencer platforms and other digital tools to evaluate campaign performance and identify trends. Translate campaign insights into practical recommendations to improve influencer strategy and commercial impact. Brand Events, Retail & Community Engagement Support the planning and execution of influencer events, brand experiences, product launches and creator activations in the Netherlands. Collaborate with Brand and Commercial Marketing teams to align influencer campaigns with retailer activity and product launches. Identify opportunities for influencer collaborations that support retail visibility, consumer engagement and product discovery. Coordinate influencer attendance, gifting, content creation and partnership deliverables for relevant events. Build relationships within the Dutch beauty and creator community to strengthen MCoBeauty's local brand presence. Monitor consumer sentiment, social conversations and emerging beauty trends to inform future activity. Cross-Functional Collaboration Work closely with European Brand, Social, Creative, PR, Commercial Marketing and Ecommerce teams to ensure influencer activity is aligned with wider business objectives. Partner with internal stakeholders and external agencies to coordinate campaigns, content production and influencer partnerships. Share Dutch market insights, creator trends and campaign learnings with the wider European Marketing team. Support consistent brand messaging across influencer, social, digital and retail channels. Identify opportunities to improve influencer processes, reporting, creator management and ways of working as the business grows. Skills & Experience Typically 3–5 years' experience in influencer marketing, creator partnerships, social media marketing or a similar role. Experience within beauty, cosmetics, skincare, personal care, FMCG or a fast-growing consumer brand would be highly advantageous. Strong understanding of the Dutch influencer landscape, beauty community, social media trends and consumer behaviour. Established knowledge of relevant Dutch influencers, content creators and talent networks. Proven experience developing and executing influencer campaigns from initial concept through to delivery and performance evaluation. Strong relationship-management and negotiation skills, with experience managing paid and organic creator partnerships. Experience negotiating influencer fees, deliverables, contracts and content usage rights. Excellent understanding of Instagram, TikTok and emerging social media platforms, including relevant content formats and engagement trends. Experience managing influencer gifting, product seeding, creator events and brand activations. Strong understanding of influencer marketing performance metrics, reporting and campaign optimisation. Commercial awareness, with the ability to connect influencer activity to brand awareness, consumer engagement and business objectives. Experience working with influencer marketing platforms, social media analytics and digital reporting tools. Excellent organisational, project-management and prioritisation skills, with the ability to manage multiple campaigns and deadlines. Strong communication and interpersonal skills, with the confidence to build relationships with creators, agencies and internal stakeholders. A proactive, creative and solutions-focused approach, with the ability to take initiative and work independently. Comfortable working in a fast-paced, entrepreneurial environment where priorities can evolve quickly. Experience working within an international organisation or alongside regional marketing teams would be beneficial. Must be fluent in written and spoken Dutch and English. A degree in Marketing, Communications, Business or a related field would be advantageous, although equivalent professional experience will also be considered. Flexibility to travel occasionally for influencer events, brand activations and European team meetings. We offer: Competitive salary Modern, newly established office space with access to a range of amenities. A supportive, values-driven culture, built around our PACT values of Pioneering, Accountability, Collaboration and Tenacity. Autonomy and ownership, giving you the opportunity to shape processes, drive improvements and make a real difference. Exposure to senior leadership and international operations, working closely with teams across our growing European business. Career development and global opportunities across DBG Health's expanding portfolio of health, wellness and beauty businesses. DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

Core Responsibilities

Develop and manage influencer campaigns and creator partnerships in the Netherlands, from strategy, outreach, negotiation, and content delivery through to performance analysis. Coordinate with European brand, social, creative, PR, commercial, and ecommerce teams to support launches, retail activity, events, and local brand growth.

Requirements

Candidates typically have 3–5 years of experience in influencer marketing, creator partnerships, or a related field, with strong knowledge of Dutch creators, social platforms, and beauty trends. They must be fluent in written and spoken Dutch and English and bring campaign, negotiation, reporting, organizational, and relationship-management skills; a relevant degree is advantageous but not required.

Benefits

• Competitive Salary
• Modern Office Amenities
• Supportive, Values-Driven Culture
• Autonomy and Ownership
• Career Development Opportunities
• Global Career Opportunities