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Commercial Strategy Development Manager

The HEINEKEN Company

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

Commercial Strategy
Strategic Planning
Business Growth
Data Analysis
Stakeholder Management
Project Management
Workshop Facilitation
Communication
Presentation
Influencing
Cross-Cultural Collaboration
Change Management
Marketing
Revenue Management
Consumer Insights
Coaching

Job Description

Contract: Full-time (40 hours, No visa sponsorship) Closing Date: 26 November Commercial Strategy Development Manager Do you have a passion for strategy, business growth, and working with people from different cultures and markets? Do you enjoy solving complex business challenges and helping teams make better commercial decisions? Then this could be your next move. As a Commercial Strategy Development Manager, you will work with OPCOs around the world to build stronger commercial strategies and unlock growth opportunities, leveraging HEINEKEN’s best-practice solutions, tools and frameworks. No two projects are the same. One week you could be helping a mature market unlock new sources of growth, while the next you might be working with a fast-growing market that is building the capabilities needed for its next stage of development. You will work in partnership with local, regional and global teams, and sometimes external consultants, to deliver the work in an OPCO or across OPCOs, through 4 key phases that define: 1) Shared Reality; 2) Where to Play Choices; 3) How to Win; 4) Capability and Execution Plan. What You’ll Do As part of the Commercial Strategy Development team, you will help OPCOs make better commercial decisions that are aligned with Regional and Global stakeholders across the business. Your responsibilities include: Partnering with HEINEKEN markets to develop multi-year commercial strategies and growth plans; Leading workstreams that combine insights from Sales, Marketing, Finance, Revenue Management, and Consumer Insights; Planning, designing and facilitating workshops that drive alignment and decision-making across 4 key phases (Shared Reality; Where to Play; How to Win; Capability/Execution). Translating complex data and business challenges into clear recommendations; Coaching and aligning teams throughout the strategy development journey; Helping markets turn strategy into action and deliver change; Leveraging and strengthening HEINEKEN’s best-practice solutions, tools and frameworks. Who You Are You enjoy working with people just as much as working with data. You understand that strategies only create value when people believe in them and act on them. You are comfortable bringing different perspectives together and turning complex information into a clear direction. You can influence stakeholders without relying on hierarchy and know how to create alignment around a common goal. Furthermore, you bring: A university degree; Around 5-10 years of experience in strategy, marketing, commercial roles, consulting, consumer insights, revenue management, or a related field; Strong analytical skills and the ability to connect information from different sources into a clear story; Experience managing complex projects involving multiple stakeholders; Excellent communication and presentation skills; Fluent English, both written and spoken; Enthusiasm for international travel and working across different markets and cultures. Depending on the project portfolio, travel can be a significant part of the role. During a typical strategy project, you may spend up to 30% of your time working in-market. In addition, you recognize yourself in the following: Curious, collaborative, and eager to learn; Strong at influencing and motivating people; Comfortable working across cultures and business environments; Humble and focused on helping others succeed; Strategic in your thinking, but practical in your approach. If you are excited about this opportunity, we encourage you to apply. It is not a problem if you do not meet every requirement. Maybe you bring valuable experience that we have not yet considered. If you are eager to learn and continue developing yourself, you could be a great fit for this role. Let’s Meet Applying is easy: submit your updated CV and show us why you are a great fit for this role. Want to stand out? Feel free to include a short motivation letter. We look forward to receiving your application. Do you have any questions? Please contact Cees-Jan Edel, Talent Acquisition Business Partner, via [email protected]. The closing date for this vacancy is 26 November After the closing date, we will review all applications and aim to provide feedback within 5 working days. Cheers!

Core Responsibilities

Partner with HEINEKEN markets to develop multi-year commercial strategies and growth plans, leading cross-functional workstreams and facilitating decision-making workshops. Translate complex data into recommendations, align stakeholders, coach teams, and help markets execute strategies while strengthening the company’s tools and frameworks.

Requirements

Applicants should have a university degree and around 5–10 years of experience in strategy, marketing, commercial roles, consulting, consumer insights, revenue management, or a related field. They should bring strong analytical, project management, communication, and influencing skills, be fluent in English, and be willing to travel internationally, potentially spending up to 30% of their time in-market.

About The HEINEKEN Company

Industry: Food and Beverage Services

Company size: 10,001+ employees

HEINEKEN- The World's Pioneering Beer Company. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through our "Brew a Better World"​ strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 90,000 employees and operate breweries, malteries, cider plants, and other production facilities in more than 90 countries. Stay informed: https://www.theheinekencompany.com/newsroom Please enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

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