As the Product Lead, Self-Serve Growth, you will own the self-serve growth strategy and continuously improve the digital experiences, product journeys, and conversion mechanisms that drive customer acquisition and long-term business performance.

• Own and optimize the complete self-serve funnel, including signup, trial, activation, paid conversion, and customer expansion.

• Lead the product roadmap for the website and application interface, defining priorities and collaborating with engineering leads, developers, and designers to deliver impactful improvements.

• Turn the website into an effective customer acquisition and conversion channel by optimizing user experiences, messaging, content formats, and product narratives.

• Design and implement product-led growth journeys across developer ecosystems, open-source communities, and emerging AI agent platforms.

• Improve developer onboarding experiences by optimizing documentation, SDKs, code examples, and initial product interactions.

• Develop customer data strategies using product usage signals and firmographic information to deliver personalized onboarding, relevant content, and targeted nurturing campaigns.

• Partner with Revenue Operations to identify high-potential customers and determine when sales teams should engage with qualified prospects.

• Establish a structured experimentation framework by developing hypotheses, running A/B tests, analyzing funnel performance, and scaling successful initiatives.

• Collaborate cross-functionally with product marketing, engineering, design, customer success, RevOps, and sales to align growth initiatives.

• Monitor key performance indicators, including signup-to-activation rates, trial-to-paid conversion, self-serve revenue, expansion revenue, funnel velocity, and the quality of product-qualified leads.

Requirements

The ideal candidate is an experienced growth product professional with a strong understanding of B2B SaaS, developer-focused products, and product-led growth strategies. You combine analytical thinking, technical curiosity, experimentation skills, and the ability to turn customer insights into measurable business results.

• 5–8+ years of experience in growth, growth product management, lifecycle marketing, or funnel optimization roles.

• Proven success driving customer acquisition and managing growth funnels in B2B SaaS or developer-focused businesses with self-serve or product-led growth models.

• Experience working with developer tools, APIs, data products, or other technical audiences.

• Deep understanding of how engineers discover, evaluate, adopt, and integrate technical products.

• Demonstrated ability to build high-performing websites that generate demand and drive conversions, with direct ownership of conversion outcomes rather than traffic alone.

• Track record of improving customer activation, free-to-paid conversion, revenue expansion, and churn reduction.

• Strong analytical capabilities, including defining performance metrics, instrumenting funnels, segmenting customers, and combining product usage data with marketing and sales insights.

• Experience as a product owner or growth product manager, working closely with engineering and design teams to define requirements, prioritize initiatives, and deliver iterative improvements.

• Practical experience using AI-powered coding tools to prototype experiments, create mockups, and build functional demos independently.

• Excellent cross-functional collaboration skills, with the ability to align product, marketing, customer success, Revenue Operations, and sales teams around shared growth objectives.

Nice to have:

• Experience writing production code or contributing to open-source projects.

• Familiarity with experimentation platforms and product analytics tools such as Amplitude, Mixpanel, or Google Analytics 4.

• Knowledge of marketing automation platforms and CRM systems.

• Experience developing product-qualified lead (PQL) strategies or platform-to-enterprise upgrade journeys.

Benefits

• Opportunity to join a self-motivated, forward-thinking, and multicultural international team.

• Flexible, remote-first working arrangements, with the freedom to work from wherever you are most productive.

• Opportunities to attend industry conferences and connect with colleagues across the globe.

• Exposure to cutting-edge open-source technologies, developer tools, and innovative AI-driven solutions.

• Opportunity to make a measurable impact on product growth and customer acquisition in a rapidly evolving technology market.