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Sales Competitive Intelligence Manager, Global Consulting Services

Deloitte Netherlands

Amsterdam
Full-time
5-10 years experience
On-site

Key Skills

Competitive Intelligence
Market Research
Sales Enablement
Pursuit Strategy
Business Development
Data Synthesis
Stakeholder Management
Project Management
PowerPoint
Excel
Power BI
Tableau
Salesforce
Generative AI
Strategic Planning
Mentoring

Job Description

Company Description

Turn competitive intelligence into actionable insights that sharpen strategy and strengthen global sales performance. At Deloitte.

    Job Description

    The Manager maintains a strong focus on differentiated CI playbooks and reusable sales enablement assets, while managing assigned responsibilities for pursuit intelligence, knowledge accessibility, research standards, leadership-ready reporting and selected win/loss insights. The role translates market, competitor, client and pursuit signals into practical recommendations, proposes priorities within assigned areas, applies agreed quality controls and enables team members to deliver with increasing independence.

     

    • Manage assigned CI products and the playbook portfolio. Translate the CI strategy into product roadmaps and delivery plans for competitor playbooks, battle cards, competitor profiles, capability maps, pursuit briefs, client-specific insights and related sales enablement assets. Recommend priorities and refresh cycles for Leader approval, and ensure assigned products are differentiated, current, easy to use and connected to priority pursuits and business needs.
    • Translate intelligence into pursuit and commercial action. Synthesize market, competitor, client, pricing and pursuit signals into clear implications and recommendations for campaign prospecting, account planning, deal strategy, proposal development and executive decision-making.
    • Manage complex CI workstreams and priority-pursuit support. Within agreed priorities, structure ambiguous requests, define scope and methodology, assign work, manage delivery trade-offs and remain accountable for the quality and timeliness of outputs. Develop competitive-positioning recommendations and escalate material risks, resource conflicts or directional choices to the GSCI Leader.
    • Integrate relevant win/loss insight into CI products. Under the GSCI win/loss approach and governance, partner with pursuit and win/loss stakeholders to convert client feedback, debrief findings, pursuit outcomes and market observations into recurring themes, competitor implications, success stories and practical guidance for future pursuits. Maintain a clear distinction between verified evidence, stakeholder observation and interpretation.
    • Strengthen research quality, consistency and risk management. Establish and apply standards for sourcing, corroboration, fact-versus-interpretation, confidentiality, citation, review and refresh cycles. Provide final quality assurance for high-visibility deliverables and escalate material risks or evidence gaps.
    • Improve knowledge accessibility and adoption. Organize and maintain reusable CI knowledge, simplify access to sales intelligence and create activation plans that increase awareness, usage and impact across Global Sales, Member Firms and the broader CI network.
    • Manage stakeholder engagement and global collaboration. Build trusted relationships across Global Sales, pursuit teams, account teams, industries, offerings, Member Firms and enabling functions. Align delivery stakeholders around agreed objectives, communicate progress and trade-offs, and consolidate perspectives for Leader decisions and a coherent global view.
    • Manage delivery within the GSCI operating cadence. Maintain plans, milestones, dependencies, stakeholder updates and resource requirements for assigned initiatives. Contribute concise content and performance insights to leadership forums and executive reporting led by the GSCI Leader, and use agreed adoption, timeliness, quality and outcome measures to improve delivery.
    • Build and develop team capability. Coach and mentor Senior Consultants, Consultants and extended team members; delegate meaningful ownership; provide timely feedback; review outputs; and create inclusive opportunities for people to build research, synthesis, storytelling and stakeholder-management skills.
    • Apply GenAI and analytics responsibly. Use GenAI, CI platforms and analytics to accelerate research, pattern recognition and deliverable development while maintaining confidentiality, source transparency, validation, human judgment and compliance with Deloitte policies.
    • Advance innovation and change within assigned areas. Identify unmet intelligence needs, propose and test new methods and tools, and manage approved improvements to templates, workflows and knowledge management. Contribute to governance design, translate successful pilots into repeatable approaches and support adoption across the network; material changes to functional governance or investment require GSCI Leader approval.
    • Escalation. The Manager escalates material evidence gaps, confidentiality or quality risks, unresolved stakeholder conflicts, resource constraints and decisions that would alter functional strategy, governance, investment or enterprise commitments.

    Qualifications

    • Typically 6 or more years of relevant experience in competitive intelligence, market research, sales analysis, pursuit support, business development strategy, consulting or a related commercial role, including experience leading projects or workstreams.
    • Demonstrated expertise in competitor analysis, market and client research, CI playbooks, pursuit strategy, sales enablement and/or win/loss insight.
    • Proven ability to convert complex qualitative and quantitative information into concise, executive-ready narratives, visuals and recommendations.
    • Experience managing multiple stakeholders and deliverables across virtual, cross-border and matrixed teams, with clear communication of priorities, risks and trade-offs.
    • Experience coaching or mentoring team members and reviewing others’ work for analytical quality, clarity and business relevance.
    • Working knowledge of research and CI sources such as AlphaSense, Factiva, Crayon, D&B Hoovers, company filings, newsrooms and analyst reports, or comparable platforms.
    • Advanced capability in PowerPoint and Excel; experience with Power BI, Tableau, Salesforce or related reporting and knowledge platforms is beneficial.
    • Understanding of responsible GenAI use, including confidentiality, source validation, transparency and human review.
    • BA or BS in Business Administration, Marketing, Strategy, Economics, Communications, Data Analytics or a related field, or equivalent experience.

    Additional Information

    The Global Sales Competitive Intelligence Manager manages the development, activation and continuous improvement of assigned competitive intelligence products and services within the strategy, priorities and governance established by the Global Sales Competitive Intelligence Leader. The role combines hands-on competitive intelligence expertise with accountability for defined workstreams, stakeholder coordination, delivery quality, team development and adoption across a global, matrixed organization.

  • Job type: Permanent
  • Educational level: Bachelor (HBO/WO)
  • Office: Amsterdam
  • Core Responsibilities

    The manager will lead the development and activation of competitive intelligence products, including playbooks, battle cards, and pursuit briefs to support global sales performance. They are responsible for synthesizing market signals into actionable recommendations and managing complex workstreams while coaching team members.

    Requirements

    Candidates must have at least 6 years of experience in competitive intelligence, market research, or consulting, with a proven ability to translate complex data into executive-ready narratives. A bachelor's degree in a relevant field is required, along with expertise in research platforms and stakeholder management.

    About Deloitte Netherlands

    Industry: Business Consulting and Services

    Company size: 10,001+ employees

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