Key Skills

Job Description

Job Requirements Who We Are At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values help bond us together and drive our success: Runner First - We act in the best interest of the runner Word is Bond - We do what we say we’ll do Champion Heart - We give our all in everything we do There is no “I” in Run - We stay generous with our humanity Keep Moving - We find ways to move every day, because joy is kinetic! We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there. Your Job As a Lifestyle Merchandising Specialist, you will play a key role in the success of Brooks Lifestyle category throughout the EMEA region. You will be responsible for driving the lifestyle assortment for our region in close collaboration with the global product team. Data management, analyzing sales figures and understanding consumer and market trends are important parts of your role. Your product and market expertise will help Brooks to create the best product assortments for Europe, Middle East and Africa and provide both consumers and retailers with the right product at the right time at the right place. Work Experience Your Responsibilities Business analytics and market insights Analyze historical sales data to support future decision taking. Analyze market research data to understand the latest market trends. Conduct market research to learn about target consumers, competitors and the latest market trends. EMEA Go-To-Market support Support the lifestyle category within the EMEA seasonal product assortment. Prepare and share category information for key milestone meetings (GTM, key accounts, global), with guidance from more senior team members. Collaborate with marketing, sales and operations to prepare the sell-in and sellthrough materials like product videos, workbooks, tech guide and photoshoots, supporting the successful execution for the lifestyle assortment Maintain and organize documentation for line lists, visual line plans, and seasonal product presentations. Prepare and manage the footwear and apparel samples to be used at GTM and any other event. Support merchandising activities for key Lifestyle accounts across EMEA Assist with gathering consumer, product, and market insights from key Lifestyle retailers to support future assortment decisions. Work on key accounts specific product assortments. Pre-line future collection with Key accounts. Collect customer feedback. Participate in the global Merchandising organization Communicate category information to HQ teams in Seattle and the teams in the EMEA region. Participate remotely or in-person in all key Product Merchandising meetings during the development process. Participate in market research travel from global teams into our region. Your Qualifications 1+years’ work experience in a product related role (PLM, Merchandising, Sales). Experience working for a global matrixed organization is preferred. Strong working knowledge of the product merchandising process, retail environment, and consumer buying habits. Strong interest in the latest trends happening in the sports, sneakers and lifestyle market. Demonstrated ability to conceive/create new thinking and ideas pertaining to the consumer and the product line. Self-starter who will undertake projects on his or her own initiative. Strong communication skills for presentations and meetings. Excellent verbal and written communication skills in business English; proficiency in other EU languages is a big plus. Ability to work on Microsoft Office tools. A passion for Running and an active lifestyle Ability to travel up to 20% on a monthly basis across Europe, and to the US (2 x per year). Passionate participation in Brooks’ sports activities is a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community. Embraces and lives the Brooks values!

Core Responsibilities

Support Brooks’ Lifestyle category across EMEA by analyzing sales, consumer, and market data to inform regional product assortments. Coordinate go-to-market materials, samples, account-specific merchandising, and communication between regional teams and global product teams.

Requirements

Requires at least one year of experience in a product-related role and strong knowledge of merchandising, retail, and consumer buying habits. Candidates should have strong communication skills, business English, Microsoft Office proficiency, an interest in sports and lifestyle trends, and the ability to travel up to 20%.