Key Skills

Job Description

Turn global virtual programmes and EMEA events into qualified leads and pipeline for Supermetrics. We're looking for a Field Marketing Specialist to join our Supermetrics Marketing team in Ireland, the UK or the Netherlands. You can also work fully remotely from Ireland, the UK or the Netherlands. In this role, you will… Turn field event strategy into qualified leads and pipeline across global virtual programmes and EMEA in-person events Represent Supermetrics on-site at EMEA flagship shows and field activations, and act as the first escalation point for on-site issues during your assigned events Support lead delivery and the audience lifecycle for the Virtual Hands-On Lab (VHOL) series, and take over the wider global virtual events as they grow into an always-on part of field Own campaign builds for events and virtual programmes end to end, with minimal supervision and within the agreed budget Evaluate event and VHOL performance, decide what to repeat, cut or scale, and present findings in monthly performance reviews Partner with Product Marketing, Sales Engineering, Marketing Ops, RevOps and regional Sales to refine speaker readiness, lead quality and follow-up Become the go-to expert for event campaign execution and keep improving how events turn into pipeline Your day-to-day work and responsibilities include… Running booth flow, resolving vendor and staffing issues and handling partner and sponsor logistics on the ground Adapting live when an interaction isn't landing, resolving booth tech issues and managing sponsor commitments when plans and reality diverge Building forms, landing pages, emails, lead capture, upload and tracking in HubSpot, and coordinating setup with Marketing Ops across Jira and our CMS Managing registration, reminders, attendance and follow-up for virtual events, and diagnosing and adjusting when trends go off-plan Diagnosing attribution gaps and lead-routing issues with Marketing Ops and RevOps, so every event lead is clean, routed and followed up quickly Using AI tools like Claude to speed up campaign builds, lead preparation and reporting, and automating repeatable work . Driving assigned EMEA in-person events and owning the global virtual programmes calendar, and sharing best practice with newer team members and regional colleagues This position is for you if you have… 5+ years in B2B event marketing, field marketing or campaign management, with a track record of managing live, in-person events Clear ownership and a commercial focus, measuring success by lead quality and pipeline A proactive, solution-oriented mindset, spotting risks early and bringing a proposed fix with each one Structured execution, turning event plans into timelines with milestones and delivering on time and to agreed standards The ability to make sound real-time decisions with incomplete information and stay calm under pressure Working knowledge of HubSpot and UTM tracking frameworks, with AI built into your daily work, outputs checked before use and only approved tools used with lead data Travel is a core part of this role: you’re energised by frequent travel across EMEA for in-person events, and have the flexibility to take on more travel as the region expands. Benefits we offer… Competitive compensation package, including equity Great work equipment, and home office allowance for those working in our fully remote locations Health care benefit and leisure time insurance Annual 1000 euros of personal learning budget Sports and wellbeing allowance Benefits may vary depending on location. Join us in putting AI to work for marketers Supermetrics helps marketers make better decisions. It connects marketing data from platforms like Facebook Ads and Google Analytics to the AI tools, analytics tools, and data warehouses marketers already use, putting it right where they need it. With Supermetrics, a marketer can connect their data to AI tools like Claude and ChatGPT, ask questions about their campaigns, and get insights and recommendations grounded in live data. From there, they can also manage and update campaigns across every connected platform, automatically and in one place, using guardrails to stay in control. We work with organizations of every size: small teams that want enterprise-level reporting without the overhead, global brands like Dyson and L'Oréal that need visibility across millions in ad spend, and agencies like dentsu and McCann UK that manage large portfolios of client accounts at scale. In total, over 200,000 businesses trust Supermetrics to help them make the best decisions with their marketing data. We've grown from a one-person shop in 2013 into a global powerhouse, and we're only getting started. Today, we're 300+ people, with teams spread across 10 countries and 3 continents. Our team represents more than 50 nationalities which makes us a multicultural, collaborative, thriving team. Supermetrics operates on trust, transparency, and a keen customer focus. Forward-looking and quick to act, we see what needs doing, take ownership, and run with it. As team players, we help each other and win together. We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully. It all started with a Google t-shirt... Read the rest of our story at supermetrics.com/about. How we use AI in the recruitment process: We use AI to help our recruiters work through applications faster, for example, summarizing your resume and scheduling interviews. A recruiter reviews every application, and no hiring decision is ever made by AI. For some roles, your first interview may be with an AI interviewer instead of a person, and a recruiter reviews that conversation before deciding whether you move forward. From there, our human interviewers may use AI to take notes throughout the rest of the process, never to score or evaluate you, just so they can stay focused on the conversation instead of typing. You'll be told before this happens, and if you'd rather not be recorded, you can opt out at any point. It covers the rest of your process and never affects how you're evaluated. Every hiring decision is made by our human recruiting and hiring teams.

Core Responsibilities

Plan and execute EMEA in-person events and global virtual programmes, managing campaign builds, event logistics, registration, lead capture, and follow-up. Evaluate event performance and improve lead quality, attribution, and pipeline outcomes in collaboration with marketing, sales, and operations teams.

Requirements

Requires 5+ years of experience in B2B event marketing, field marketing, or campaign management, including ownership of live events and a commercial focus on lead quality and pipeline. Candidates should have working knowledge of HubSpot and UTM tracking, strong execution and problem-solving skills, comfort making real-time decisions under pressure, and flexibility for frequent EMEA travel.

Benefits

• Equity
• Work Equipment
• Home Office Allowance
• Health Care Benefit
• Leisure Time Insurance
• Annual Personal Learning Budget
• Sports and Wellbeing Allowance