Key Skills

Job Description

Key Responsibilities Develop and implement digital marketing strategies aligned with Benelux business objectives, brand positioning and commercial priorities. Lead, manage and optimise digital marketing campaigns across paid search, social media, display, video and other relevant channels. Drive digital marketing activities supporting vehicle launches, brand campaigns and ongoing marketing initiatives across the Benelux region. Oversee paid media activities across platforms such as Google Ads, Meta and LinkedIn, ensuring effective budget allocation and campaign performance. Develop and optimise lead-generation strategies, improving the digital customer journey from awareness through to conversion. Monitor and analyse campaign performance, translating insights into actionable recommendations to improve results and return on investment. Define and track key performance indicators, including website traffic, engagement, lead generation, conversion rates, cost per lead and return on advertising spend. Oversee the management and optimisation of websites, landing pages and digital campaign content. Leverage CRM and marketing automation tools to improve lead nurturing, customer engagement and marketing effectiveness. Collaborate with local sales teams, importer markets and dealer partners to ensure consistent and effective digital marketing execution across Belgium, the Netherlands and Luxembourg. Manage external creative, media and digital agencies, ensuring high-quality delivery within agreed timelines and budgets. Work closely with Brand, Product, PR, Sales and Network Development teams to align digital marketing initiatives with broader business priorities. Monitor digital marketing trends, competitor activities and developments within the automotive and mobility sectors to identify new opportunities in the Benelux market. Your Profile Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field. At least 5 years of relevant experience in digital marketing, preferably within the automotive, mobility or another fast-paced B2C environment. Proven experience developing and executing digital marketing strategies and managing integrated digital campaigns. Strong knowledge of paid media platforms, digital analytics, lead generation and campaign optimisation. Good understanding of the Benelux market, including local consumer behaviour and digital marketing trends. Experience managing marketing budgets, external agencies and multiple stakeholders. Strong analytical skills with the ability to translate campaign data into actionable business insights. Excellent project management and organisational skills, with the ability to manage multiple priorities across different markets. A proactive, hands-on and results-oriented approach, with the ability to work both strategically and operationally. Excellent written and verbal communication skills in English. Fluency in Dutch and/or French would be a strong advantage. What We Offer Competitive remuneration package. A fast-paced dynamic environment in a successful international organization. International exposure with the chance to adapt locally and make a difference. Growth potential. #GeelyEurope Geely’s mission is to create a smart mobility experience that exceeds user expectations, become a tech-driven global auto company and the most competitive and respectable Chinese auto brand in the world.

Core Responsibilities

Develop and optimize digital marketing strategies and integrated campaigns across paid search, social, display, video, and other channels to support vehicle launches and broader business objectives in the Benelux region. Manage budgets, agencies, websites, lead-generation activities, and performance analysis while coordinating with sales, brand, product, PR, and dealer partners.

Requirements

Requires a bachelor's degree in marketing, digital marketing, communications, business, or a related field, plus at least five years of relevant digital marketing experience. Candidates should have experience with integrated campaigns, paid media, analytics, lead generation, budgets, agencies, and multiple stakeholders; English communication skills are required, while Dutch and/or French is an advantage.

Benefits

• Competitive Remuneration Package
• International Exposure
• Growth Potential