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New Product Developer – Own & Licensed Brands

West Coast Supply Group

Leiden
Full-time
2-5 years experience
On-site

Key Skills

Product development
Category management
Trend research
Competitor research
Supplier sourcing
Negotiation
Project management
Excel
BI tools
Strategic planning
Supply chain management
Marketing
Financial analysis
Stakeholder management

Job Description

You spot a trend, brief a supplier, and some months later you see the product on retailers’ shelves across Europe. As our New Product Developer, you take new products under our own, licensed and partner brands from trend to shelf, and you own every step in between.

What you do

  • Develop new products end to end, from trend and competitor research to launch on shelf.

  • Source and approach new suppliers and manufacturers in Europe and beyond, and grow the relationships you already have.

  • Negotiate prices, payment and delivery terms, and keep target prices and development costs on track.

  • Act as the single point of contact for sales, supply chain, design, marketing, legal and finance throughout development.

  • Shape the category, brand and product lifecycle strategy, with KPIs you set up yourself.

What you work with
Own, licensed and partner brands · Categories: food, beverages, personal care, home care · Retail customers, mostly in Europe · International suppliers and manufacturers · Excel and BI tools · You report to the Senior Marketing Manager, Product & Marketing department.

What you get

  • You set up how product development works here: the process, the methods and the KPIs for product management and buyers.

  • Your results are visible: products you chose, negotiated and launched, delivered on time and in full.

How you work
From trend to shelf, it’s yours: you don’t let go once the supplier signs. You chase the samples, the label approval and the delivery until the product is on the shelf · Numbers before novelty: you love a new idea, but you only push it forward once the target price, margin and retailer demand add up.

Honest
Challenger Brands is still scaling its product range, and as New Product Developer you’re one of the first to shape it. The development process isn’t set in stone yet. You set it up while you launch your first products.

Practical

  • 25 days of leave annually, with the option to purchase an additional days.

  • Professional Development: Access to LinkedIn Learning and a dedicated team to support your personal and professional growth.

  • Lunch prepared by our chefs.

  • Exclusive Events: Participate in our renowned Summer and Christmas parties,

  • Travel Reimbursement: We cover your commuting expenses to and from the office.

  • Diversity Celebration: Celebrate our vibrant workplace with over 47 nationalities.

  • Health and Wellness: Fresh fruit available daily.

  • Employee Referral Program: Earn rewards for referring qualified candidates.

  • Industry Engagement: Opportunities to attend trade shows and industry events.

  • Dynamic Work Culture: Be part of a young, ambitious, and international team.

  • Autonomous Environment: Thrive in an independent and supportive work setting.

  • Retirement Plans: Secure your future with our comprehensive pension plan.

  • Office Ambiance: Experience a vibrant atmosphere with a Sonos on each floor.

How it works
You’ll get an instant confirmation and hear from us within 5 working days. Then a short call, followed by an interview with the Senior Marketing Manager. Second round will be a business case presentation. If it’s a match on both sides, we make you an offer.


What you bring

  • A bachelor’s degree.

  • 3+ years in product development, own-brand or category management, ideally in food, beverages, personal or home care.

  • Fluent English; Dutch or another European language is a plus.

  • Advanced Excel; experience with BI tools is a plus.

Core Responsibilities

You will manage the end-to-end development of new products from trend research and supplier sourcing to shelf launch. You will also act as the primary point of contact for internal departments and external partners to ensure project timelines and financial targets are met.

Requirements

Candidates must hold a bachelor's degree and have at least 3 years of experience in product development or category management. Proficiency in English and advanced Excel skills are required, with experience in food, beverage, or personal care sectors preferred.

Benefits

  • 25 days of leave
  • Professional development
  • LinkedIn learning
  • Lunch prepared by chefs
  • Summer and Christmas parties
  • Travel reimbursement
  • Diversity celebration
  • Fresh fruit
  • Employee referral program
  • Industry events
  • Pension plan

About West Coast Supply Group

Industry: Wholesale Import and Export

Company size: 51-200 employees

West Coast Supply Group has over 40 years’ experience as a leading wholesaler of premium brand fast-moving consumer goods (FMCGs). Located in the Netherlands, we operate worldwide with a specific focus on Europe, North America and Asia-Pacific. Active in 75+ countries, our international team is tailored to meet the needs of each specific market. We always go the extra mile to find the best options for our clients. We possess market-specific knowledge of our clients’ and suppliers’ needs and challenge ourselves every day to go above and beyond. In the great Dutch tradition of reliable and efficient trading, we strive to constantly improve our extensive market knowledge, smart logistics network and high-tech warehouses. Our goal is to offer the absolute best when it comes to logistics, pricing, conditions, service and quality. If you would like to know more about merchandise supplying or purchasing with us, please contact: [email protected]

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