Key Skills

Job Description

Join Crowne Plaza Amsterdam South (207 rooms) and voco The Hague (204 rooms) and lead the sales success of two standout hotels in the Netherlands. This is a strategic role where you’ll manage the proactive sales team, drive sales performance, grow key accounts, and inspire a high-performing team across Rooms, F&B, and Meetings & Events. If you’re a results-driven leader with strong market connections and a passion for hospitality, we’d love to connect with you Reporting to the Cluster Commercial Director your Key Responsibilities are: Leadership & Team Management Lead, coach, and develop the sales proactive team to achieve individual and collective targets Set clear objectives, monitor performance, and provide continuous feedback and support Inspire a high-performance culture by leading by example Ensure strong collaboration between sales, marketing, revenue, and operations teams Sales Strategy & Execution Co-create and implement the commercial and sales strategy with the Cluster Commercial Director and General Manager Drive new business leads across rooms, Food and Beverage venues, and Meetings & Events Identify opportunities across both hotels and all managed segments to optimize occupancy, average rates, and revenue. Develop and execute targeted sales plans, promotions, and special programs Actively participate and complete the preparation of the annual Sales and Market Plan, quarterly updates, and the complexed hotels' annual Budgets. Execute initiatives as outlined; swiftly implement strategies/tactics to offset changes in markets, economy or driven by the competitive set. Organize and/or attend scheduled group and related meetings Work closely with commercial functions to drive revenue performance and deliver exceptional guests’ experience. Business Development & Networking Build and maintain strong relationships with key clients, partners, and stakeholders Organise comprehensive information describing the range of products and services offered by the hotel and deliver this information through relevant sales resources and sales channels to existing and potential Guests Proactively expand the client base through networking events and social engagement Represent Crowne Plaza Amsterdam South and voco™ The Hague at industry events on national and international community Prepare and present, on a monthly basis, the contribution, focus and activity of the proactive sales team to the hotel owners and senior management team Brand & Market Positioning Strengthen the awareness and reputation of Crowne Plaza Amsterdam South voco™ The Hague Position both hotels as a key destination within the local social and business scene Ensure alignment with IHG Brands values and deliver memorable guest experiences Operational Excellence Monitor sales performance and adjust strategies based on market trends and results Ensure seamless communication and coordination with internal teams Take ownership of ad-hoc responsibilities and lead the team through dynamic situations What We’re Looking For Proven experience in a senior sales role within hospitality, preferably in a lifestyle hotel brand Demonstrated experience in managing and developing high-performing sales teams Strong commercial and strategic mindset with a results-driven approach Excellent project management, multitasking, and time management skills A natural networker with strong connections in the local market Solid understanding of local business trends and economic factors Outstanding communication, negotiation, and presentation skills Fluent Dutch and English (additional languages are a plus) At Crowne Plaza Amsterdam – South and voco® The Hague, we make sure you feel right at home with: Employee discount for all 6000+ IHG hotels worldwide Friends & family rates to share with your loved ones Travel allowance based on commuting distance A paid day off for volunteering Homemade lunch or dinner during working hours Opportunities for personal development, training, and coaching A CultuurWerkt!/Alleo account for discounts on theatre, cinema, and more A discount on ClassPass Discount on collective health insurance For your birthday: choose between a paid day off or a voucher An In-House Experience including breakfast, dinner, and drinks A fun, international team that values teamwork, laughter, and growth Regular staff events, parties, and departmental outings Access to IHG’s myWellbeing program, supporting your lifestyle, health, and career develop

Core Responsibilities

Lead and develop the proactive sales team across Crowne Plaza Amsterdam South and voco The Hague, setting targets and fostering collaboration with commercial and operational teams. Develop and execute sales strategies, grow client relationships, represent both hotels in the market, and monitor performance across rooms, food and beverage, and meetings and events.

Requirements

Candidates should have senior hospitality sales experience, preferably with a lifestyle hotel brand, and a track record of managing and developing high-performing sales teams. They should bring strong commercial judgment, local market connections, project and time management skills, excellent communication and negotiation abilities, and fluency in Dutch and English.

Benefits

• Employee Discounts At IHG Hotels
• Friends And Family Rates
• Travel Allowance
• Paid Volunteering Day
• Meals During Working Hours
• Personal Development, Training, And Coaching
• CultureWerkt!/Alleo Discounts
• ClassPass Discount
• Collective Health Insurance Discount
• Birthday Paid Day Off Or Voucher
• In-House Hotel Experience
• Staff Events And Outings
• IHG MyWellbeing Program