Key Skills

Job Description

Role: Media and Influencers Specialist Hours: 38 hours per week Location: Amsterdam Start date: January 2027 WHO WE ARE You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good. We put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts - whether that’s an ingredient in a product or the minerals in a smartphone. It's what you do that matters, and we're always looking for new perspectives and voices that can guide us in that. We see you, we celebrate you, we want you! ABOUT THE JOB We are looking for a creative and proactive PR professional to join our team in Amsterdam. You will help raise awareness of Lush, our products and the issues we care about through engaging stories, meaningful media relationships and creative PR activities. You will work across media and influencer relations, helping to bring our brand stories to life and identifying opportunities to connect Lush with relevant audiences. You will have the opportunity to develop and deliver your own PR projects, from media pitches and product launches to press events and influencer activations, with guidance and support from our EU PR Lead and the Global PR team. This role is ideal for someone who enjoys building relationships, follows beauty, lifestyle and cultural trends, and is keen to develop their PR skills in an international environment. You will report to our EU PR Lead and work closely with the local Leadership and Retail, Brand, Digital and colleagues across the international Lush PR team. KEY RESPONSIBILITIES Build and maintain strong relationships with journalists, influencers and campaign partners. Manage day-to-day communications with journalists and influencers in the Netherlands and Belgian Flanders, including responding to enquiries and organising regular product send-outs. Help deliver local PR plans in line with Lush's brand priorities, supporting activities that increase awareness of our products, stories and values. Develop engaging story ideas, write press releases and media pitches, and identify relevant media opportunities to share Lush's stories. Plan and coordinate PR campaigns, press events and influencer activations, taking projects from initial ideas through to delivery, with support from the EU PR Lead when needed. Contribute to setting objectives for PR activities and campaigns, monitor results and share regular updates with local and global teams. Contribute to the planning and monitoring of the local PR budget and product requirements, proposing ways to make effective use of available resources. Work closely with the local Brand, Retail, Impact & Giving, and Digital teams to support local campaigns and initiatives, from retail marketing activities to ethical campaigns relating to human rights, animal welfare, and environmental protection, helping secure relevant media coverage. WHAT WE’RE LOOKING FOR: You have at least two years of experience in PR, media relations, influencer relations or a similar role, either in an agency or in-house, with some hands-on experience supporting or delivering PR campaigns, events or media activities. You enjoy building relationships and communicating with people. You have an interest in Dutch media and influencers, particularly across beauty, lifestyle, diversity, sustainability and business. Existing contacts are a plus, and contacts in Belgium would be an advantage, but the ability to develop new relationships is just as important. You are creative and curious, follow the news and cultural conversations, and can spot opportunities for Lush to share relevant and distinctive stories. You are organised, accurate and proactive, with a good eye for detail and the ability to manage several projects, prioritise your workload and take ownership of your work. You are fluent in Dutch and English, both written and spoken, and feel comfortable working in an international environment. You have a strong ethical compass and a genuine interest in Lush's values and beliefs. WHAT IT’S LIKE WORKING FOR LUSH People are at the heart of our business. We value collaboration, authenticity and different perspectives, and aim to create a working environment where people feel valued and can contribute to our shared goals. Find out more about Lush at weare.lush.com. WHAT WE OFFER: At Lush, you don’t just work in an office or a shop; you contribute to a better world, become greener than green, keep evolving, and become part of a new family. You can also try more Lush products than ever! If you are not convinced yet (how?), here are a few more interesting fringe benefits: A supportive team where your input and opinions are valued; Progressive work environment that celebrates diversity; 24 vacation days (based on a 38-hour contract); If your birthday falls on a working day, full-time employees receive the day off (calculated pro rata for part-time colleagues). Pension scheme; Generous employee discount on our Lush Products; A discretionary, performance-based bonus scheme; Access to our Employee Assistance Programme (EAP) supporting your wellbeing; Free day for the commemoration of Keti Koti. Our office is located above our store on Kalverstraat in Amsterdam, where you'll work closely with the local team in an informal environment. Are you the person we're looking for? If so, please send your CV and a cover letter in both Dutch and English to [email protected] and [email protected] by 26th, November, 2026 at the latest.

Core Responsibilities

Build relationships with journalists, influencers, and campaign partners in the Netherlands and Belgian Flanders, and develop stories, pitches, and press materials that raise awareness of Lush. Plan and deliver PR campaigns, events, and influencer activations, coordinate with local and international teams, and help monitor objectives, results, budgets, and product requirements.

Requirements

Applicants need at least two years of experience in PR, media relations, influencer relations, or a similar role, with hands-on involvement in campaigns, events, or media activities. They should be fluent in Dutch and English, proactive and organised, skilled at building relationships, interested in relevant media and cultural trends, and aligned with Lush’s ethical values.

Benefits

• 24 Vacation Days
• Birthday Day Off
• Pension Scheme
• Employee Discount
• Performance-Based Bonus Scheme
• Employee Assistance Programme
• Paid Day Off for the Commemoration of Keti Koti