Key Skills

Job Description

About Vestacy Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to turning houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next. We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary. About Marketing Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact. Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark. About the role We are looking for an experienced and commercially driven Senior Trade Marketing Manager to build and lead the Trade Marketing agenda across Vestacy’s Global Expansion Unit (GEU). Operating across a diverse portfolio of international distributor-led markets, you will play a pivotal role in strengthening commercial execution, developing distributor capabilities and accelerating profitable growth. This is a highly visible role requiring strategic thinking, strong commercial judgement and the ability to independently drive results through cross-functional teams and external partners. . Your responsibilities Trade Marketing Leadership: Define and own the GEU Trade Marketing strategy, priorities, frameworks and execution standards across markets and channels. Distributor Excellence: Partner with and challenge distributors and Commercial teams, strengthening Joint Business Planning, execution capabilities and in-market performance. Commercial Growth: Drive improvements in distribution, assortment, visibility, pricing and promotional effectiveness to accelerate profitable growth. Innovation & Portfolio Execution: Lead Trade Marketing readiness and commercial activation for innovation launches and portfolio priorities. Performance Management: Establish KPIs, distributor scorecards and performance reviews to identify gaps and drive corrective actions. Cross-Functional Leadership: Influence senior stakeholders across Marketing, Commercial, Finance and Supply Chain to align priorities and deliver measurable business impact. . The experience we're looking for Minimum 8 years of relevant experience in Trade Marketing, Customer Marketing, Category Management or Commercial Excellence within FMCG. Proven track record in distributor-led or indirect commercial models, ideally across multiple international markets. Demonstrated ability to independently develop and implement Trade Marketing strategies and commercial execution programmes. Strong commercial acumen and understanding of distribution, assortment, pricing, promotions and shopper dynamics. Experience driving Joint Business Planning, distributor performance and measurable commercial improvements. Strong analytical skills, with the ability to turn complex or imperfect data into actionable decisions. Excellent influencing and stakeholder management skills, with the confidence to challenge senior internal and external partners. Entrepreneurial mindset, high ownership and a pragmatic, results-oriented approach. Fluent English and willingness to travel internationally. What we offer We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives. Equality We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

Core Responsibilities

Define and lead the Trade Marketing strategy and execution standards across the Global Expansion Unit, partnering with distributors and commercial teams to improve capabilities and in-market performance. Drive profitable growth through stronger distribution, assortment, visibility, pricing, promotions, innovation activation, KPI tracking, and cross-functional alignment.

Requirements

Requires at least 8 years of relevant FMCG experience in Trade Marketing, Customer Marketing, Category Management, or Commercial Excellence, ideally in distributor-led models across multiple international markets. Candidates should bring strong commercial and analytical skills, experience with Joint Business Planning and distributor performance, confident stakeholder influence, fluent English, and willingness to travel internationally.

Benefits

• Career Mobility Opportunities
• Referral Program
• Online Learning Academy
• Mental Wellbeing Support
• Short-Term Bonus Incentives