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Shopper Insight & RGM Manager

Reckitt

Zaandam
Full-time
5-10 years experience
On-site

Key Skills

Shopper insights
Revenue growth management
Category management
Data analysis
Pricing strategy
Promotion optimization
Stakeholder management
Commercial strategy
FMCG
Business acumen
Financial acumen
Sales negotiation
P&L management
Trade marketing
Ecommerce
Leadership

Job Description

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Function

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Drive category growth by translating shopper and category insights into actionable commercial strategies. Partner closely with Commercial Excellence, Sales, and Marketing teams to develop category-focused plans, optimise price and pack architecture, strengthen in-market execution, and identify opportunities to accelerate market share growth.

Your responsibilities

Shopper Insights

  • Own performance reporting using NIQ, MT EPOS and GT store-level data.
  • Diagnose share movement: lead cross-functional deep dives to explain where, how and why MJN gains or loses.
  • Translate insights into business opportunities and risk mitigation plans.
  • Develop retailer selling stories and support Joint Business Planning.

Revenue Growth Management

  • Optimize promotion mechanics and investment to improve share, net revenue and gross margin.
  • Identify pack-price architecture and pricing opportunities.
  • Lead mix management strategies based on shopper behavior, retailer models and margin objectives.
  • Support Trade Terms Agreement effectiveness across Modern Trade and General Trade.

The experience we're looking for

  • Bachelor's degree in Marketing, Business, Economics, or related field.
  • 5+ years' experience in Shopper Insights, Revenue Growth Management (RGM), Category Management, or FMCG commercial functions.
  • Strong analytical skills with experience using retailer's offtake data similar data sources.
  • Knowledge of pricing, promotions, assortment, and category growth strategies.
  • Advanced Excel and comfortable working with AI.
  • Ability to translate shopper insights into actionable business recommendations.
  • Strong communication, presentation, and stakeholder management skills.
  • Experience collaborating with Sales, Marketing, Finance, and Category teams to drive profitable growth.

The skills for success

Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Core Responsibilities

The manager will drive category growth by translating shopper and category insights into actionable commercial strategies. They are responsible for optimizing price and pack architecture, managing promotion mechanics, and identifying opportunities to accelerate market share.

Requirements

Candidates must have a bachelor's degree in a relevant field and at least 5 years of experience in shopper insights, RGM, or category management. Strong analytical skills, proficiency in Excel, and the ability to translate data into business recommendations are essential.

Benefits

  • Parental benefits
  • Employee assistance program
  • Life insurance
  • Global share plans
  • Short-term incentives

About Reckitt

Industry: Manufacturing

Company size: 10,001+ employees

We are Reckitt, a world-class consumer health and hygiene company. Founded in 1840 in Hull, United Kingdom, we are now home to some of the world's most trusted brands including Dettol, Strepsils, Harpic, Veet, Mucinex, Gaviscon, Durex, Lysol, Finish, and Vanish. We exist to deliver better health in more hands, every day. Our footprint spans more than 80 countries. Every day, millions of people around the world rely on Reckitt brands to care for themselves, the people they love and the homes they live in. Through trusted brands, science-led innovation and deep consumer understanding, we're helping to strengthen communities by making better health and hygiene more accessible, every day. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com

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