Key Skills

Job Description

We are looking for a Creative Director Product to lead and shape the future of our product categories across some of the most relevant global A-brands in sport and fashion. As a trusted long-term licensing partner, we have built global brand collaborations over decades — translating brand DNA into commercially successful, consumer-relevant products at scale. This role sits at the heart of that model: connecting brand vision, creative direction, and exceptional product execution. You will define a clear product vision, inspire your team, and translate global brand strategies into standout category concepts — from technically advanced first-layer products (socks, bodywear & underwear) to high-impact fanwear collections linked to the world’s leading teams and assets. Your Mission • Define and drive a creative product strategy and long-term vision across all categories; • Translate brand and company strategy into compelling product concepts and seasonal roadmaps; • Bring brand DNA and storytelling to life through commercially relevant product design; • Lead the development of technically strong, best-in-class first-layer products; • Drive product execution at scale, delivering high-volume, commercially successful assortments; • Ensure products deliver on best price–value ratio, balancing design, quality and cost; • Anticipate and translate consumer needs and trends into relevant assortments; • Ensure we are present where the consumer shops, delivering the right product for the right channel. Fanwear (integrated scope): • Lead the creation of fanwear collections for top-tier teams, translating partnerships into commercially successful products; • Operate within a triangle partnership model (brand – team – STICHD) to ensure strong alignment and execution; • Drive fast, responsive product execution around key moments, turning speed into a differentiator; • Translate real-time consumer insights (e.g. trackside, DTC) into scalable products that meet fan expectations; • Build focused assortments and capsule drops that drive engagement, conversion and sell-through. Your Talent You bring the creative vision, product instinct and commercial sharpness to shape collections that move at the speed of culture — and perform in the real world. You have: • 10+ years of experience in a senior creative or product leadership role within sport, fashion, lifestyle or a connected consumer goods environment; • A proven track record of working with global brands, preferably within a licensing, partnership or brand-led product environment; • Strong experience in building multi-year product visions and translating them into clear seasonal strategies, concepts and roadmaps; • A deep understanding of technical product development, ideally within first-layer categories such as socks, bodywear and underwear; • Experience creating high-volume, commercially successful product ranges that balance brand heat, consumer relevance, quality and price-value; • The ability to lead creative direction from idea to execution — keeping the story strong, the product sharp and the business impact clear. Core skills & mindset: • Creative visionary with strong taste level and trend awareness; • Strong ability to translate brand stories into commercially successful products; • Execution-driven mindset — able to turn concepts into scalable, high-performing assortments; • Deep understanding of price–value architecture and commercial decision-making; • Ability to connect consumer insights and data to product creation; • Strong capability to operate in complex partnership environments (brands, teams, stakeholders); • Understanding of event-driven product cycles and fast go-to-market models; • Entrepreneurial and ownership mindset; • Strong collaborator and stakeholder manager, internally and externally; • Inspiring leader who builds and empowers teams; • Excellent communicator and storyteller, able to influence and align stakeholders; • Passion for sport, street & lifestyle culture. Who you are: • You combine creative excellence with deep product and commercial understanding; • You thrive in bridging brand vision, technical execution and market reality; • You are motivated by delivering impact at scale; • You understand how to translate trends and fan engagement into products consumers buy; • You are fast, responsive and execution-focused; • You lead with clarity, energy and accountability. This role is based in Den Bosch, the Netherlands. Working remotely from other countries is not possible. To apply for this role, you must already have the legal right to work in the Netherlands. We will not apply for work or residence permits. Please include a link to your portfolio or website with your application.

Core Responsibilities

Define the creative product vision and seasonal strategies across categories, translating brand DNA and consumer insights into commercially successful products. Lead technical first-layer and fanwear development, manage partnership alignment, and deliver scalable assortments with strong price-value and timely execution.

Requirements

Requires 10+ years of senior creative or product leadership experience in sport, fashion, lifestyle, or a related consumer goods sector, with a track record working with global brands. Candidates should bring technical product development expertise, commercial and consumer insight, strong leadership and stakeholder skills, and the ability to turn brand strategies into scalable seasonal assortments.