Key Skills

Job Description

Area Sales Manager – Earthmoving Equipment (m/f/x) XCMG Group | Netherlands (Hybrid / Field-Based) Move Great Things with XCMG! Welcome to XCMG, one of the world's leading construction machinery manufacturers. We develop and manufacture high-quality excavators, cranes, earthmoving and road construction equipment, delivering innovative solutions to customers across the construction, mining, and energy industries. To further strengthen and expand our sales organization at XCMG European Sales & Services GmbH, we are looking for a motivated and experienced: Area Sales Manager Netherlands – Earthmoving Equipment (m/f/x) Your Responsibilities Develop and expand XCMG's earthmoving equipment business across the Netherlands Identify, recruit, and develop new dealers while maintaining strong relationships with existing distribution partners Build direct relationships with key customers and actively support regional trade fairs, open house events, product demonstrations, and customer trials Drive sales growth and profitability across the earthmoving equipment portfolio, particularly crawler excavators and other strategic product lines Work closely with dealers to ensure appropriate stock levels and availability of demonstration machines Support the market introduction and commercial development of XCMG's electric construction machinery Monitor market developments, competitor activities, and customer requirements to identify new business opportunities Collaborate closely with European sales teams and Chinese management, including regular business reviews and potential customer visits to XCMG headquarters in Xuzhou, China Your Qualifications Proven sales experience in the construction machinery industry, particularly earthmoving equipment Established knowledge of the Dutch construction equipment market and experience working with dealer networks Strong technical understanding of construction machinery; knowledge of electric equipment and alternative drive technologies is an advantage Experience working with international OEMs or machinery manufacturers is preferred Willingness to travel extensively throughout the assigned territory (approximately 80%) Excellent Dutch and English communication skills, both written and spoken Strong commercial awareness, negotiation skills, and a results-oriented mindset Independent, structured, and proactive working style with a high level of personal responsibility Ability to build long-term relationships with dealers, customers, and internal stakeholders Experience representing a company at industry exhibitions, customer events, and product presentations Why XCMG? The opportunity to actively shape XCMG's growth and market presence in the Netherlands Strategic responsibility for developing a growing dealer network and a competitive product portfolio Long-term career opportunities with attractive salary development and additional performance-based incentives Flat hierarchies, open communication, and the freedom to contribute your own ideas Flexible working arrangements with a hybrid and field-based working model An international working environment with close collaboration across Europe and China

Core Responsibilities

Develop XCMG’s earthmoving equipment business in the Netherlands by growing dealer relationships, building direct customer connections, and driving sales and profitability. Support product launches and demonstrations, monitor market opportunities, and coordinate with European sales teams and Chinese management.

Requirements

Candidates should have proven construction machinery sales experience, knowledge of the Dutch market and dealer networks, and strong technical and commercial skills. Excellent Dutch and English communication, extensive travel availability, and a proactive, independent working style are required; experience with electric equipment or international manufacturers is advantageous.

Benefits

• Performance-Based Incentives
• Flexible Working Arrangements
• Career Development Opportunities