Key Skills

Job Description

Make a Global impact with ASC - Setting the Standard for Seafood ASC International - Aquaculture Stewardship Council is an independent, non-profit organisation, originally founded by WWF in 2010. We are committed to continuous improvement of global seafood farming practices towards environmental and social sustainability. Full-time, permanent. Remote & flexible working. This role will be based in the Netherlands, however other locations within Europe may be considered. Salary dependent on location, skills and experience. Plus competitive local benefits including; enhanced leave, wellbeing & workstation grants, paid volunteer days, travel expenses, recognition awards, all-staff retreats and much more. Why this role? The Global Brand & Marketing Director is responsible for architecting and executing a global brand and marketing strategy that drives business growth, through enhanced customer and consumer awareness, engagement, perceived value perception and brand experience. This role requires a strategic visionary to develop and implement a compelling brand narrative and brand world through marketing campaigns, platforms and tools which resonate and engage target audiences and strengthens ASC's relationships throughout the supply chain. The Director will lead a medium-sized global brand and marketing team directly (6-10 people) and a group of local marketers (6-10 people) indirectly. Responsibilities Develop, execute and steward a global brand strategy aligned with the company's business objectives. Create and implement a compelling and consistent brand vision, positioning, and messaging that resonates with target audiences (B2C and B2B) worldwide driving brand awareness, engagement and perceived value. Create and implement the global development and management of the (B2C and B2B) marketing campaigns, platforms and tools portfolio, ensuring consistency and alignment with the overall brand strategy, while increasing awareness, engagement and perceived value. Enhancing customer experience (B2B) through effective global service strategies. Steward local brand and marketing campaigns to create synergies and consistency with overall brand and marketing strategies. Measuring and optimizing brand and marketing campaign, platform and tools performance to inform strategic decision-making. Building and leading a high-performing global brand and marketing team, stewarding the local marketing teams. Foster a culture of transformation, innovation and continuous improvement within the brand and marketing team. Collaborate cross-functionally with the corporate Communications team, the Market and Producer engagement teams and the Research & Insights team in the commercial area and other ASC teams in other departments. Manage and optimize marketing budgets, ensuring ROI and alignment with company financial goals. Be part of the Senior Management Team of ASC Profile: We’re looking for someone who has: Proven track record in understanding, developing and executing successful global brand building strategies, marketing strategies and communications strategies that deliver tangible business results. Understanding of customer-centric service models and the ability to translate customer insights into actionable B2B marketing strategies and initiatives, including developing programmes and services to support Understanding of consumer insights and behavior, market trends, and the competitive landscape to build and execute B2C marketing strategies and initiatives. Proven experience in building and developing a multi-disciplinary, international team and its individuals in an international setting Excellent communication and interpersonal skills, including credibility to influence senior stakeholders across a complex international organization An engaging and trustworthy personality with strong interpersonal and influencing skills, able to work collaboratively with high integrity and cultivate and manage relationships at different seniority levels Ability to think strategically, creatively and analytically combined with problem-solving skills. MBA, advanced degree or equivalent in marketing or related field Fluent in spoken and written English. Please one-click apply. Shortlisted candidates will be invited to a two-stage selection process where interviews will generally be held via Teams. Why join us ASC? Salary dependent on location, experience and skills. Minimum of 25 days holiday, pro-rata as accrued, with generous local benefits, wellbeing and workstation grants each year and a free coffee each week on ASC. Check out other benefits for working at ASC: https://asc-aqua.org/about-asc/careers/ Be part of a flexible and collaborative mission-lead NFP creating real environmental, social and responsible impact, globally! You will work fully remotely from your own home, with a global network of experts, agents, clients and partners helping you succeed. We care deeply about creating meaningful and lasting change for generations to come! EDI & Data ASC are committed to equality, diversity, and inclusion as a proud member of Inclusive Employers - EDI experts for inclusive workplaces. We welcome applications from all backgrounds and walks of life. Feel confident in sharing any accessibility needs with our expert hiring teams, at any selection stage. ASC take data protection seriously and will keep your personal data safe in connection to your application. If your application is unsuccessful, we will retain information as per our privacy policy, available on our website.

Core Responsibilities

Develop and lead ASC’s global brand and marketing strategy, including brand positioning, campaigns, platforms, tools, and customer experience initiatives that support business objectives. Lead global and local marketing teams, manage budgets and performance, and collaborate with communications, commercial, research, and other teams as a member of the Senior Management Team.

Requirements

Candidates should have a proven record of delivering successful global brand, marketing, and communications strategies, along with experience translating customer and consumer insights into B2B and B2C initiatives. They should have experience developing international teams, strong communication and influencing skills, strategic and analytical capabilities, an MBA or advanced degree in marketing or a related field, and fluency in written and spoken English.

Benefits

• Enhanced Leave
• Wellbeing Grants
• Workstation Grants
• Paid Volunteer Days
• Travel Expenses
• Recognition Awards
• All-Staff Retreats
• Free Weekly Coffee