Key Skills

Job Description

Trade Marketing Manager Benelux Build the commercial success of Keter and Curver across the Benelux! Are you a strategic marketing leader who knows how to turn vision into results? Do you thrive on driving growth, improving processes, developing teams, and building strong partnerships across international organizations? Then this could be your next career move. As Trade Marketing Manager Benelux, you play a key role in shaping and executing the marketing strategy across the Benelux region. You are responsible for translating the European strategy into a clear local roadmap and ensuring successful implementation in line with the Benelux three-year growth plan. You will be a member of the Benelux Growth & Excellence Team (Benelux Management Team) and lead the regional marketing team. Working closely with Sales, Category Management, and European stakeholders, you will drive commercial growth, optimize marketing processes, and strengthen collaboration across the organization. This is a highly visible leadership role that combines strategic thinking, commercial acumen, organizational development, and people leadership. What will you do? Strategy & Growth Translate the European marketing strategy into a clear and actionable Benelux roadmap. Drive the implementation and execution of the Benelux three-year growth plan. Identify market opportunities, business priorities, and growth initiatives across the region. Develop annual marketing plans, budgets, objectives, and KPI frameworks. Translate consumer, shopper, customer, and market insights into actionable business opportunities. Ensure all marketing activities support sustainable growth, profitability, and market share development. Commercial Partner closely with Sales and Category Management to support commercial growth. Develop customer-focused and channel-specific growth initiatives. Support strategic category development and commercial planning activities. Translate market and consumer insights into compelling customer propositions. Ensure successful localization and execution of European campaigns, launches, and initiatives within the Benelux. Support key customer relationships by providing market intelligence, strategic recommendations, and commercial marketing expertise. Own and deliver the Benelux commercial KPIs, ensuring effective follow-up, performance reviews, and corrective action plans where needed. Build and maintain strong knowledge of key retail customers, market developments, competitive dynamics, and shopper behaviour across the Benelux region. Process Improvement & Organizational Development Continuously optimize marketing processes, tools, and ways of working. Strengthen collaboration and alignment between Benelux and European teams. Drive data-driven decision-making and encourage the use of automation and digital tools. Initiate and support change management projects that improve organizational effectiveness. Foster a culture of continuous improvement, accountability, and operational excellence. Explore and implement AI-driven solutions to enhance marketing effectiveness and efficiency. Leadership Lead, coach, and develop a team of ambitious marketing professionals. Create an environment that encourages ownership, collaboration, innovation, and continuous learning. Set clear expectations, monitor performance, and support professional growth. Inspire teams to deliver results while maintaining a strong customer and business focus. Act as an active contributor within the Benelux Growth & Excellence Team. Who are you? You are an experienced marketing leader with a strong commercial mindset and a passion for building organizations, teams, and brands. You combine strategic vision with a hands-on mentality and know how to drive change in a dynamic international environment. You are analytical, entrepreneurial, and results-oriented. You enjoy working across functions and are able to influence stakeholders at all levels of the organization. In addition, you bring: A Bachelor's or Master's degree in Marketing, Commercial Economics, Business Administration, or a related field. At least 8 years of relevant marketing experience, preferably within an international, FMCG, consumer goods, or retail environment. Proven experience leading and developing teams. Demonstrated experience in change management, process optimization, and organizational development. Strong analytical skills and the ability to translate data into business decisions and growth opportunities. Experience working in an international matrix organization. Strong stakeholder management and communication skills. Experience with Power BI, Microsoft Office, and modern marketing technologies. Experience applying AI solutions within marketing processes is considered a strong advantage. Excellent command of both Dutch and English. What do we offer? A strategic management position with significant visibility and impact within the Benelux organization. You will have the opportunity to work closely with international teams while helping shape the future growth of our brands and business. We offer a dynamic and informal working environment where initiative, ownership, and entrepreneurship are highly valued. You will have the freedom and trust to make a real difference while continuing to develop yourself professionally. In addition, we offer: Extensive opportunities for professional development and career growth. 29.5 vacation days per year, with the opportunity to earn up to 5 additional days through our attendance incentive program. An excellent pension scheme. Fun company events and employee activities. Access to the GoodHabitz online learning platform. Employee discount programs, company fitness benefits, FiscFree, and more. Who are we? Keter is one of the world's leading manufacturers of resin-based consumer products for both indoor and outdoor living. Driven by innovation and a deep understanding of consumer needs, Keter offers an extensive range of garden furniture, outdoor storage solutions, and household products through well-known brands such as Keter, Curver, and Jardin. Our products combine durability, smart design, and practical functionality to enhance everyday life for consumers around the world. The Dutch Keter organization is located in Rijen, between Breda and Tilburg. Our site includes the largest injection molding facility in the Netherlands, as well as teams focused on logistics, customer service, marketing, and sales. We currently employ more than 200 people and continue to invest in innovation, sustainability, and growth. Interested? Are you excited about this opportunity and ready to make an impact within an international market-leading organization? Apply today! If you have any questions about the position, please contact us via [email protected].

Core Responsibilities

Translate European marketing strategy into a Benelux roadmap and lead execution of the region’s three-year growth plan, including marketing plans, budgets, and commercial KPIs. Lead and develop the regional marketing team while partnering with Sales, Category Management, and European stakeholders to grow the business, improve processes, and strengthen organizational collaboration.

Requirements

Requires a bachelor’s or master’s degree in Marketing, Commercial Economics, Business Administration, or a related field, and at least eight years of relevant marketing experience, preferably in an international, FMCG, consumer goods, or retail environment. Candidates should have team leadership, change management, process optimization, analytical, and international matrix experience, strong stakeholder and communication skills, Power BI and Microsoft Office experience, and excellent Dutch and English; marketing-related AI experience is an advantage.

Benefits

• Professional Development Opportunities
• Career Growth Opportunities
• 29.5 Vacation Days
• Attendance Incentive Program
• Pension Scheme
• Company Events
• GoodHabitz Online Learning Platform
• Employee Discount Programs
• Company Fitness Benefits
• FiscFree Benefits