Key Skills

Job Description

Keter is looking for a Trade Marketer & Category Manager Ready to make your commercial talent truly shine? At Keter, it's not just about great products. It's about creating categories that drive growth for both our customers and our brands. That's why we are looking for a Trade Marketer & Category Manager who can make an impact at the intersection of traditional Trade Marketing, Category Management, and Sales. In this role, you will be responsible for driving growth within our indoor and outdoor categories across the Benelux, working with renowned brands such as Keter and Curver. You will translate market, shopper, and retail insights into commercial growth opportunities while combining category management with traditional trade marketing expertise. Working closely with the Sales team, you will build strong relationships with category managers and retail marketers within the DIY, garden center, and supermarket channels. You will act as a strategic partner in category development and commercial growth, delivering compelling category plans, successful product launches, and impactful activations. You will collaborate with Sales, Central Marketing, Business Units, Supply Chain, and Customer Service to achieve these goals. What will you do? As a Trade Marketer & Category Manager, you will be responsible for developing and executing the category and traditional trade marketing strategy for our indoor and outdoor product categories. Together with four marketing colleagues, you will contribute to the growth of our brands, categories, and retail partnerships. Your responsibilities will include: Developing and communicating a clear category vision for your assigned product groups. Analyzing market, shopper, and retail data, translating insights into assortment strategies, category reviews, and commercial growth plans. Identifying distinctive product-market opportunities and supporting product launches, innovations, and retail-exclusive programs. Anticipating market developments, customer needs, and category trends, and proactively preparing commercial plans and actions to capitalize on opportunities. Advising retailers on assortment optimization, shelf layout, space management, and category growth. Developing and executing trade marketing plans, activations, promotions, and POS concepts for DIY stores, garden centers, supermarkets, and e-commerce channels. Collaborating with Sales to realize commercial opportunities, retail concepts, and customer growth. Translating international brand and product strategies into local market and customer solutions. Creating compelling customer presentations, category stories, and concept-selling proposals. Building strong relationships with category managers, retail marketers, and other retail stakeholders. Selecting, briefing, and managing external agencies and partners. Coordinating assortment management, product introductions, exclusives, master data, packaging, and labeling. Organizing trade fairs, customer events, and maintaining our customer showroom. Managing projects through tools such as Monday.com and ensuring successful execution of launches, activations, and retail implementations. Who are you? You are commercially driven, analytical, and able to translate insights into growth opportunities. You easily switch between strategy and execution, build strong customer relationships, and take ownership of your work. With a proactive mindset, strong drive, and autonomy, you anticipate opportunities, prepare thoroughly, and get things done. Additionally, you bring: Bachelor's or Master's degree level (HBO/WO) working and thinking capability. Minimum 3 to 5 years of relevant experience in Category Management, Trade Marketing, Category Development, or a similar commercial role. Experience on the manufacturer side within FMCG, Consumer Goods, or non-food retail. Proven experience in assortment management and category development. Knowledge of shelf planning, category reviews, and space management. Experience with retail channels such as DIY, garden centers, supermarkets, or comparable omnichannel environments. Strong analytical skills with the ability to translate insights into commercial actions. Experience with project management tools such as Monday.com, Trello, or similar systems. Experience working with and managing external agencies. Excellent presentation and stakeholder management skills. Strong command of both Dutch and English. What do we offer? A challenging and rewarding position within a progressive, informal, and growing organization where entrepreneurship is highly valued and personal development is encouraged. In addition, we offer: 29.5 vacation days per year (plus an additional 5 days if you have no sickness absence during the year). Opportunities for professional development and growth. Fun company events and parties. Access to the GoodHabitz learning platform. Employee discounts, FiscFree benefits, and more. Who are we? Keter is one of the world's leading manufacturers of resin-based indoor and outdoor consumer products. Driven by innovation and a deep understanding of consumer needs, Keter offers an impressive portfolio of garden furniture, outdoor storage solutions, and household products under well-known brands such as Curver, Jardin, and Keter. Every product is carefully designed to combine the durability of resin with attractive design and outstanding functionality. The Dutch Keter organization is located in Rijen, between Breda and Tilburg. The site includes a production facility, home to the largest injection molding operation in the Netherlands, as well as departments focused on logistics, customer service, marketing, and sales. We currently employ more than 200 people. Interested? Have we sparked your interest? Apply directly! If you have any questions, please contact us at [email protected]. We look forward to hearing from you.

Core Responsibilities

Develop and execute category and trade marketing strategies for indoor and outdoor product categories across the Benelux, translating market, shopper, and retail insights into assortment plans, launches, activations, and commercial growth opportunities. Partner with Sales, retailers, internal teams, and external agencies to deliver category plans, customer presentations, retail implementations, events, and product introductions.

Requirements

Candidates should have bachelor's or master's degree-level capability and 3 to 5 years of relevant experience in category management, trade marketing, category development, or a similar commercial role, preferably on the manufacturer side in FMCG, consumer goods, or non-food retail. They should bring experience in assortment and category development, shelf and space planning, retail channels, analytical and project management skills, agency and stakeholder management experience, strong presentation skills, and excellent Dutch and English.

Benefits

• 29.5 Vacation Days
• Additional 5 Vacation Days for No Sickness Absence During the Year
• Professional Development Opportunities
• Company Events and Parties
• GoodHabitz Learning Platform
• Employee Discounts
• FiscFree Benefits