Global Social & Creator Manager
€75,000 - €80,000 per year
Work Arrangement
Office Days per Week: 3 days
Key Skills
Job Description
About Stokke – Here We Grow Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection, creating meaningful moments that bring parents and children closer together while supporting healthy child development. The Position Parent & Child at the Heart As Global Social & Creator Manager, you will shape how Stokke shows up in parents' feeds through organic social media, creator partnerships, and user-generated content. You will build a scalable creator ecosystem that drives brand awareness, advocacy, and commercial impact across global markets. Working closely with Brand, Paid Media, Product Marketing, Digital Content, and regional teams, you will lead Stokke's global social and creator strategy while ensuring a consistent and premium brand presence worldwide. Based in Amsterdam | The Netherlands | Reporting to Global Brand Director Agility, Speed & Execution This role combines social strategy, creator marketing, content leadership, and performance optimization. You will lead the Social Media & UGC Coordinator and help scale social and creator capabilities across the business. Main Responsibilities UGC & Creator Program Define and own the global UGC strategy, informed by paid media learnings and consumer insight. Set global direction, frameworks and guidance for local creator and influencer activity across markets. Run quarterly creator pools and monthly briefings that keep content fresh and matched to the right family stages. Drive a modular content model, briefing reusable snippets per USP and moment so that one shoot delivers many assets across organic, paid, PDP and retail. Partner with regional and local teams to guide creator and influencer activity while enabling locally relevant execution. Set global standards for usage rights, contracting, product accuracy and safety, and maintain a shared asset library that gives every market full visibility. Global Organic Social Lead Stokke’s global organic social strategy, with clear content pillars, platform roles and a consistent, premium tone of voice. Own the global social calendar, aligned to launches and key brand moments, blending brand, product, creator and UGC content. Build platform-native content across Instagram, TikTok, Pinterest and YouTube, optimized so Stokke shows up where parents look for answers on social. Give markets global frameworks, toolkits and content they can localize with confidence. Team & Campaign Leadership Lead, coach and develop the Social Media & UGC Coordinator. Partner with Paid Media, Product Marketing, Digital Content, PR & Partnerships, Brand, agencies and regional teams to deliver integrated launches and always-on activations. Define KPIs across organic reach, engagement, content volume, cost per asset and creator content performance in paid, and continuously optimize based on performance. Own and track the global social & creator budget, including creator fees, content production and agency costs. Use social listening and influencer platforms, such as Lefty, to track social media and creator performance, including local influencer performance across markets. The Ideal Profile Consumer-Focused & Insight-Led: You understand how modern parents engage with brands and creators across social platforms. Creative & Commercial: You combine strong content instincts with a data-driven mindset. Collaborative & Entrepreneurial: You enjoy building programs, influencing stakeholders, and working in a dynamic international environment. Experience & Skills Bachelor's degree in Marketing, Communications, Business, or a related field. 8-10 years of experience in social media, creator marketing, influencer marketing, or UGC within premium consumer or lifestyle brands. Proven experience leading social and creator strategies across multiple markets. Strong knowledge of creator partnerships, agency management, content production, and rights management. Experience managing and developing team members. Strong analytical, project management, and stakeholder management skills. Excellent communication skills in English. Based in Amsterdam and comfortable working in a hybrid model (3 office days per week). What We Offer The opportunity to shape Stokke's global social and creator strategy. High visibility and collaboration across international teams. The chance to build and scale a global creator ecosystem for a premium brand. A flexible hybrid working environment based in Amsterdam. A collaborative, international, and purpose-driven workplace. Salary range: 75-80k A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.
Core Responsibilities
Lead Stokke’s global organic social, creator, and user-generated content strategies, setting standards and frameworks for consistent global execution while enabling local relevance. Manage the social and creator team, campaigns, budget, performance measurement, and partnerships across internal teams, agencies, and markets.
Requirements
Requires a bachelor’s degree in Marketing, Communications, Business, or a related field, plus 8–10 years of relevant experience, including leading social and creator strategies across multiple markets. Candidates should bring expertise in creator partnerships, content production, rights management, agency and team management, analytics, project coordination, and stakeholder collaboration, along with excellent English communication skills.
Benefits
- Flexible Hybrid Working Environment
- Collaborative International Workplace
- Opportunity to Shape Global Strategy
- High Visibility Across International Teams
About Stokke
Industry: Manufacturing
Company size: 201-500 employees
Stokke provides worldwide distribution through selected retailers represented in around fifty countries. We are renowned worldwide and sell iconic products like the Tripp Trapp highchair. Stokke was founded on the west coast of Norway in 1932. Once a family-owned company, the company has been owned since 2014 by NXMH, a Belgium-based investment company wholly owned by South Korea’s NXC. In addition to its head office in Ålesund, Norway, it has as offices all around the world in Germany, US, China, France and many other countries. Stokke's ethos is epitomised by its Tripp Trapp® chair, which will celebrate its 50th anniversary this year. Created by Norwegian designer Peter Opsvik, the iconic chair launched in 1972 did something completely new; it gave children an ergonomic seat of their own and made it possible for children to comfortably join their family at the table for connection and bonding. Today, Stokke is selling more Tripp Trapp® chairs than ever before and has sold more than 13 million worldwide. Since 2006, Stokke's focus has been purely on the premium children's markets with products that share a common purpose: to encourage child development and to nurture family bonding. Stokke's mantra is that closeness fosters connection – it believes that children need this sense of connection to feel safe and loved, encouraging them to become self-reliant and confident learners in life. Our brand purpose "Here we grow" and our vision “Confident kids for a better world” are the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction.