Key Skills

Job Description

Capelle aan den IJssel - 32-40 hours per week A huge music catalogue, new releases every week and two very different kinds of customers. The question is always the same: do people quickly find what’s relevant to them, and do they actually buy it? As eCommerce Specialist Product Discovery & Conversion, you make sure the answer is yes. Our sales run through two channels that both need your attention, but each has its own logic. MyBertus is our B2B core: retailers and business partners order here from an enormous catalogue, and findability, speed and easy (re)ordering determine how often and how happily they buy from us. Alongside that, our label stores (B2C/D2C) are growing, where fans buy directly. There, it’s all about discovery, experience and presentation: does someone stick around, add more to their basket and come back? You work across both channels. You understand that a retailer who wants to reorder efficiently needs something different from a fan who’s browsing, and you make both better without sacrificing one for the other. What will you be doing? Within the eCommerce team, you are the go-to specialist for product discovery and conversion. You don’t just use the tools; you are the content owner of search, filters, ranking, recommendations and merchandising. You report to the eCommerce Manager and work closely with Customer Service, Supply Chain, Sales, Purchasing, label managers, Data Entry, IT and BI. You optimise the search function, search results, filters and navigation You analyse search and customer behaviour: search terms, zero-result searches, click-through and conversion You improve ranking and merchandising in search results, categories and product listings You present releases, the catalogue and campaigns commercially, with the right tone for each channel You increase cross-sell, upsell and discovery through recommendations and smart merchandising You identify bottlenecks in the customer journey, test usability and solve them together with design You set up and evaluate A/B tests and other experiments You steer on KPIs such as Search Conversion Rate, Add-to-Cart Rate, Zero Result Rate and Conversion Rate, and for the label stores also on repeat purchases and customer value You gather needs from users and stakeholders and translate them into clear requirements and user stories You work out improvements together with IT and external development partners and help set priorities You share opportunities and bottlenecks from the digital customer journey with sales, purchasing and label managers Who are you? You think commercially and at the same time enjoy working with data and digital products. You’re genuinely curious about how customers search and buy, and you switch easily between the business, users, IT and external partners. Bachelor’s level of thinking and working (HBO level) Experience in e-commerce, merchandising, CRO, onsite search or a similar role You understand how search, filtering, navigation and product presentation influence customer behaviour and conversion You translate data into concrete commercial actions Experience with a search tool such as Elasticsearch or Algolia Experience with web analytics (GA4 or similar) You work independently in Power BI; SQL is a strong plus You turn diverging interests into clear choices and priorities You work independently and in a structured way It’s a bonus if you also have experience with: Intershop and/or Shopify A/B testing, recommendation engines, search platforms or personalisation Product ownership, project or PMO work A large product catalogue, B2B e-commerce or the music industry What do we offer? A challenging, independent role in which you own your field Real impact: you’ll see what you improve reflected directly in how customers search, find and buy A salary that matches your knowledge and experience Good secondary employment conditions Room to develop further in e-commerce, data and product discovery An informal atmosphere with short lines of communication and colleagues who are just as crazy about music as you are Working in an international environment, right in the heart of the music industry About Bertus Bertus is an international distributor in the music industry. From the Netherlands, we supply a broad range of physical music, vinyl and CDs, to retailers and partners across Europe. At the same time, we’re further expanding our digital channels and using data and technology to serve our customers better. Within eCommerce, we work on B2B, B2C and D2C, with MyBertus as the core and the label stores as a growth pillar. You’ll play a key role in that development. Interested? Recognise yourself in this and love the idea of the right record ending up with the right customer? Send your CV and cover letter to [email protected].

Core Responsibilities

Own and improve product discovery and conversion across Bertus’s B2B platform and B2C/D2C label stores, including search, filters, ranking, navigation, recommendations, and merchandising. Analyze customer behavior and KPIs, run experiments, identify journey bottlenecks, and coordinate prioritized improvements with internal teams and external development partners.

Requirements

The role calls for bachelor-level thinking and working, experience in e-commerce, merchandising, conversion optimization, on-site search, or a similar field, and an understanding of how product discovery affects customer behavior and conversion. Candidates should have experience with a search platform and web analytics, be able to work independently in Power BI, and translate data and stakeholder needs into clear commercial actions; SQL is a strong plus.

Benefits

• Good Secondary Employment Conditions
• Professional Development Opportunities
• Independent Role
• Informal Work Environment
• International Work Environment