Product Marketing Lead - AI Marketing Analytics (Remote)
Key Skills
Job Description
Improvado, a marketing data and AI analytics platform, is seeking an experienced Product Marketing leader. You will own positioning, messaging, and the overall go-to-market strategy across ICPs and personas. Core responsibilities include competitive intelligence, win/loss processes, and enabling Sales with compelling narratives and battlecards. You will also drive market and analyst relations to accelerate adoption by large enterprises.
Core Responsibilities
Own product positioning, messaging, and go-to-market strategy across ideal customer profiles and personas. Lead competitive intelligence and win/loss processes, equip Sales with narratives and battlecards, and drive market and analyst relations to accelerate enterprise adoption.
Requirements
The role seeks an experienced product marketing leader. The posting does not specify formal education requirements or a required number of years of experience.
About Improvado
Industry: Software Development
Company size: 51-200 employees
Improvado is the AI command center for marketing teams at enterprise brands and agencies. One AI agent with the full context of your business brings together data from 1,400+ sources, answers questions about your marketing in seconds, generates creatives, runs A/B tests and checks your data quality. Under the agent sits a complete marketing data pipeline: extraction, transformation, governance, a warehouse you control, and dashboards your team acts on. Improvado also works inside Claude, ChatGPT and Cursor through MCP, so your team can ask questions where it already works. With Improvado, it's easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys. The result: less time building reports, and less time between a report and the next budget decision. Want to learn more? Book a demo at www.improvado.io.