Rituals (B Corp™) logo

Director Digital Product – CHO Herengracht Amsterdam | 32-40h

Rituals (B Corp™)

Amsterdam
Full-time
10+ years experience
On-site

Key Skills

Digital Product Strategy
Product Leadership
People Management
E-Commerce
Omnichannel Customer Journeys
Digital Marketing
Artificial Intelligence
Product Discovery
Experimentation
Product Delivery
Customer Experience
Stakeholder Management
Product Organisation Development
International Market Experience
Technology Partnerships
Commercial Awareness

Job Description

Shape the future of e-commerce and digital marketing by joining our digital team! Bring your digital (marketing) expertise and entrepreneurial spirit to the table, and let's create exceptional omni-channel experiences together. Share your talents As Director Digital Product, you will shape the future of Rituals' global digital experience. You will define and drive the product vision, strategy and roadmap across Rituals.com and the Rituals App, ensuring our digital ecosystem delivers exceptional customer experiences and measurable business value. Leading a team of Product Leads, Business Analysts and Delivery professionals, you will build the next generation product organisation for Rituals. Together with also colleagues from other departments you will create digital products that connect seamlessly with our omnichannel customer journey across stores, app, web, CRM and customer service. This leadership role within the Digital Management Team, combines strategic vision, organisational leadership and a passion for innovation. AI plays a key role in this position. You will challenge traditional ways of working and leverage AI to fundamentally improve customer understanding, product discovery, experimentation and delivery effectiveness. Your Accountbilities Shape The Future Of Our Digital Customer Experience You will define and execute the digital product vision across Rituals.com and the Rituals App, creating seamless customer journeys that support our global growth ambitions. By translating customer needs and business priorities into a clear product strategy, you will ensure our digital ecosystem continues to deliver meaningful value for customers and the business. Build and inspire a high-performing product organisation Leading a team of approximately 25 product professionals, you will strengthen leadership capability, elevate product maturity and create the culture needed for the future. Through coaching, mentoring and clear direction, you will empower teams to grow, innovate and perform at their best. Drive customer and business impact You will encourage an outcome-driven culture where success is measured by customer value and business results. Together with your teams, you will continuously improve digital experiences, product performance and key customer outcomes across all markets. Accelerate innovation through AI AI will be a fundamental part of your approach. You will embed AI across product discovery, decision-making, experimentation and delivery, enabling teams to move faster, make smarter decisions and unlock new opportunities for customers and the business. Create strong partnerships across Rituals Working closely with colleagues across Technology, Architecture, Data, Portfolio, Marketing and Commercial teams, you will align customer needs, business ambitions and technology investments to deliver sustainable growth and exceptional customer experiences. Lead strategic partnerships You will establish trusted relationships with external technology and delivery partners, ensuring they contribute as an extension of the Rituals team while maintaining high standards for quality, performance and customer outcomes. Bring all of you About You are an experienced product leader who combines strategic thinking with strong people leadership. You are passionate about creating customer value, developing talent and building high-performing organisations. You know how to navigate complexity, inspire teams and bring stakeholders together around a shared vision. On top of this: Proven experience (minimum of 10 years) leading and developing high-performing product organisations, including product leaders and multidisciplinary teams. Strong track record of delivering impactful customer-facing digital products within retail, ecommerce, consumer goods or similar customer-centric environments. Experience operating in international, multi-market organisations, with a deep understanding of omnichannel customer journeys and digital ecosystems. Demonstrated success in raising product maturity and leveraging AI to improve customer understanding, product innovation and team effectiveness. Strong stakeholder management capabilities, supported by a solid understanding of modern technology landscapes and experience working with strategic delivery and technology partners. You reside in the Netherlands and able to work office based 80/20. Your leadership style You are a customer-obsessed leader who focuses on outcomes rather than outputs. You build high-performing teams, develop future leaders and create an environment where people can thrive while remaining accountable for results. Through influence, coaching and collaboration, you inspire others to challenge the status quo, embrace innovation and continuously improve. You combine a strong customer focus with commercial awareness, a passion for AI and the ability to build trusted partnerships across Product, Technology and Business teams, while encouraging a culture of openness, curiosity and continuous learning. What Makes This Role Unique Opportunity to shape the future of Rituals' global digital ecosystem. Ownership of a large-scale omnichannel product landscape serving customers in more than 25 countries. The chance to build the product organisation needed for the next phase of Rituals' growth. A leading role in applying AI to transform product development and customer experiences. Direct impact on both customer outcomes and business performance at a global scale. Grow with us Please Apply Via The Website. The Next Steps Are Our recruiter will contact you within 10 working days. You will have an introductory meeting with a team member and the hiring manager. In the second interview, you will give a short presentation. If all goes well, we will send you a proposal with the terms of employment. If you have any questions, please contact [email protected]. Applications via email will not be considered. Benefits of working at Rituals Unique opportunities for personal and professional growth Staff discount on Rituals products Attractive bonus Flexible working hours tailored to your personal rhythm Company & team events

Core Responsibilities

Define and execute the digital product vision and roadmap for Rituals.com and the Rituals App, delivering customer value and business results across global omnichannel journeys. Lead and develop a product organisation of approximately 25 professionals, embed AI in product practices, and align internal teams and external partners.

Requirements

Requires at least 10 years of experience leading product organisations and delivering customer-facing digital products in retail, e-commerce, consumer goods, or similar environments. Candidates should have international omnichannel experience, a record of improving product maturity and using AI, strong stakeholder and partner management skills, and reside in the Netherlands with the ability to work office-based 80/20.

Benefits

  • Personal and professional growth opportunities
  • Staff discount on Rituals products
  • Attractive bonus
  • Flexible working hours
  • Company and team events

About Rituals (B Corp™)

Industry: Personal Care Product Manufacturing

Company size: 10,001+ employees

Founded in 2000 in Amsterdam, Rituals is a global wellbeing brand and a brand for impact. We're not here to sell you beauty, we're here to make you feel good. As a Certified B Corp™, we are committed to creating positive impact for people and planet. We believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging. Today, Rituals has grown into a global brand, with 1,500+ boutiques and a presence in 112+ countries, as well as a growing footprint in travel retail, hospitality and wellbeing experiences. We create luxurious products for body and home, combining meaningful experiences with accessible moments of wellbeing. Our people are at the heart of Rituals. We are a diverse and international team united by a passion for our brand, our customers and our purpose. Discover our career opportunities and join us in making wellbeing an integral part of everyday life.

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