Key Skills

Job Description

Sales Development Representative – Part-time or full-time (minimum 3 days, 24–40 hours/week) On-target earnings (OTE) based on full-time employment: €70,000 (€33,500 base salary + 8% holiday allowance + €33,820 performance bonus) We are looking for an ambitious Dutch-speaking, commercially minded graduate or early-career professional to help us build our pipeline of organisations looking to improve planning, forecasting and decision-making by leveraging Anaplan technology. You will work directly with our senior sales and consulting team, learning about Anaplan, Enterprise Performance Management (EPM), and consultative business-to-business (B2B) sales. Note that the stated Performance bonus is based on sales-qualified opportunities and pipeline conversion, with uncapped upside. We are flexible on hours: this can be a part-time role (minimum 3 days, 24 hours a week) or a full-time role (40 hours a week). The intention is to develop the right person into a core member of our commercial team Location: Utrecht, the Netherlands Employment type: predominantly office-based, with flexibility Employment: Part-time (minimum 3 days, 24 hours per week) to full-time (40 hours per week), with a fixed 1-year contract Experience: 0–2 years Level: Graduate / early career Languages: Fluent in Dutch + strong English About the role We are looking for an ambitious and commercially minded Sales Development Representative (SDR) to join our growing consultancy in the Netherlands. We help organisations improve the way they plan, forecast, analyse performance and make business decisions using Anaplan, a leading cloud-based planning platform. As an SDR, you will play a critical role in our growth by identifying organisations that could benefit from better planning and forecasting, engaging relevant stakeholders and creating qualified opportunities for our consulting and sales teams. This is an excellent opportunity for a recent graduate, or someone a few years into their career who is looking for their next challenge and wants to develop a career in B2B technology sales, consulting and business development. You don't need to be an Anaplan expert when you join. We will teach you the platform, our consulting proposition and the business processes we help clients improve. AI-enabled working You will work AI-first, making artificial intelligence (AI) a core part of how you work. Claude will be your research and preparation partner, helping you analyse annual reports, build account hypotheses, draft outreach in Dutch and English, and prepare for calls. Your job is to apply judgement: checking what is true, deciding what matters to a Chief Financial Officer (CFO), and having the conversations no tool can have for you. What you will do You will be developing and generating sales opportunities by creating and executing marketing campaigns together with our Fidenda consultants and Anaplan’s Enterprise sales reps, and by outbound cold-calling, email correspondence and other forms of digital prospecting to targeted prospects in our target market(s), using AI tools such as Claude to research accounts and prepare outreach. Prospecting & lead generation Research Dutch and international companies that fit our target customer profile. Use Claude (web search and research) to produce a one-page account brief for each target, drawing on annual reports (jaarverslagen), press releases, Enterprise Resource Planning (ERP) and mergers and acquisitions (M&A) news and relevant job postings. Identify relevant stakeholders, particularly CFOs, Finance Directors, Financial Planning & Analysis (FP&A) leaders, Supply Chain Directors and other business planning leaders. Build targeted prospect lists using LinkedIn, company websites, databases and other research tools. Conduct outbound prospecting through phone, email and LinkedIn. Develop personalised messaging based on the prospect's business situation. Draft variants in Dutch and English with Claude, then personally verify every fact and send every message yourself. Business development Engage prospects in conversations about their current planning, forecasting and reporting processes. Identify potential business challenges and opportunities. Qualify leads based on business need, timing, organisational context and decision-making structure. Schedule qualified discovery meetings for our consulting/sales team. Maintain consistent follow-up with prospects. Market research Monitor developments within industries such as Fast-Moving Consumer Goods (FMCG), Retail, Manufacturing, Energy and Financial/Business Services. Identify companies undergoing growth, transformation, acquisitions, ERP implementations or other changes that may create planning challenges. Run regular AI-assisted scans for Ideal Customer Profile (ICP) trigger events. Develop hypotheses about where Anaplan could create value. CRM & pipeline management Maintain accurate prospect and activity information in Hubspot, our Customer Relationship Management (CRM) tool. Track outreach, responses, meetings and conversion rates. Report regularly on pipeline-generation activity and performance. Use Claude with the HubSpot connector to analyse conversion by persona, sector and channel, and bring those insights to weekly pipeline reviews. Continuously improve prospecting approaches based on results. Working with consultants Collaborate closely with our Fidenda implementation consultants and senior leadership. Learn from consultants about client challenges and successful use cases. We will support your learning and continuous development on how to have value-based discussions with prospects. Help translate technical/consulting propositions into compelling business conversations. Help build and maintain a shared library of prompts, account-brief templates and approved messaging, so that what works becomes a team asset. What we are looking for Essential Fluent Dutch speaker. Strong written and spoken English. Recent university graduate, or early-career professional (up to around 2 years' experience) looking for their next challenge. Excellent communication skills. Comfortable speaking to new people. Highly motivated and ambitious. Persistent and resilient. Strong research and analytical skills. Comfortable using AI tools such as Claude, with the critical thinking to check and challenge their output. Organised and able to manage multiple activities. Comfortable working towards measurable targets. Genuine interest in business and technology. Desirable Degree in Business, Economics, Finance, Marketing, International Business, Engineering, Data/Analytics or a related subject. Previous experience in sales, recruitment, business development, consulting, customer service or another target-driven environment. You can demonstrate a track record of meeting and exceeding targets, whatever those may have been. Any exposure to closing sales of any kind is advantageous. Experience using LinkedIn Sales Navigator, HubSpot, or similar tools. Hands-on experience using AI assistants for research, analysis or writing. Interest in Software-as-a-Service (SaaS), enterprise technology, and business/IT consulting. What you will learn We do not expect you to know Anaplan when you join. You will develop knowledge of: Enterprise Performance Management (EPM) Financial planning and forecasting Management reporting Sales and operational planning Supply chain planning Scenario modelling Anaplan and connected planning B2B technology sales Consultative selling C-suite engagement AI-augmented research and prospecting workflows What success looks like After your first 3 months, you should be able to: Independently identify high-potential target accounts. Research a company and develop a hypothesis about its planning challenges. Build a repeatable, AI-assisted account research workflow that a consultant would trust. Identify and engage relevant senior stakeholders. Run an initial qualification conversation. Generate a consistent flow of qualified meetings. Understand our core Anaplan propositions. Contribute meaningfully to our sales pipeline. Why join Fidenda? At Fidenda, you won't be joining a large corporate sales organisation where you are one person among tens or hundreds of SDRs. As you are joining a boutique, specialist Anaplan consultancy, you will have significantly more exposure to the whole sales and consulting process than you would in a large technology company. You will work directly with our experienced consultants and senior leaders and see how a potential client moves from: Prospect → First conversation → Discovery → Solution demonstration → Proposal → Implementation You will join a growing, independent consultancy where your contribution is visible and where you will work closely with experienced consultants and senior leaders in both the Netherlands and UK (our Fidenda headquarters is in London) from day one. This makes the role particularly suitable for someone who eventually wants to develop into Business Development, Account Management, Sales or Consulting. Learn something valuable You don't need to know Anaplan when you join us. What matters is that you're curious, ambitious and willing to learn. We will teach you about Anaplan, integrated business planning, FP&A, supply chain planning and the challenges that large organisations face when planning for the future. You will develop valuable skills in business development, consultative selling and enterprise technology along the way. You will also learn to work AI-first, using Claude as a research and preparation partner: a skill that will stay valuable wherever your career takes you. Fidenda is an Anaplan-only consultancy, giving our people the opportunity to develop genuine depth of expertise in one of the world's leading connected planning platforms. Work directly with experts You will work closely with our most experienced people who have spent their careers in consulting helping complex organisations improve the way they plan and make decisions. Make an impact early As a small, ambitious consultancy, we give people responsibility early. Your work will directly contribute to Fidenda's growth. The conversations you create could become major client relationships, and you will have the opportunity to see the impact of your work rather than simply handing leads over to another department. Grow with us We're looking for someone who wants to grow with the business. This role could be the starting point for a longer-term career in business development, enterprise sales, consulting or account management. As you develop, there will be opportunities to take on more responsibility and progress into a broader commercial/consulting role. Be part of a team that likes learning We believe that the best consultants — and the best businesses — never stop learning. We expect our team members to have a strong, self-starter and continuous learning mindset. We're ambitious about the work we do, but we're also a friendly and supportive team. We believe in sharing knowledge, challenging each other and enjoying working together.

Core Responsibilities

Research target companies and stakeholders, conduct personalized outbound outreach, qualify prospects, and schedule discovery meetings for the sales and consulting teams. Maintain accurate HubSpot records, analyze pipeline performance, and collaborate with consultants to improve prospecting and messaging.

Requirements

Applicants should be fluent in Dutch, have strong written and spoken English, and be a recent graduate or early-career professional with up to around two years of experience. They should have strong communication, research, analytical, organizational, and resilience skills, be comfortable with AI tools and measurable targets, and have a genuine interest in business and technology.