Key Skills

Job Description

Your Tasks Ready to take the next step in your FMCG, marketing or commercial career? Whether you have just graduated or already gained your first work experience, this role offers the opportunity to develop yourself, take ownership and make a real impact in-store. Do you learn fast, enjoy variety, and want to see the impact of your work in-store? Looking for a role where you can grow and develop, take ownership, and work with well-known brands? Then we’d love to meet you! Join our team and step into the dynamic world of Shopper & Customer Marketing. From day one, you’ll gain hands-on experience, work closely with passionate colleagues, and play an active role in bringing our brands to life at the point of sale — all while having fun and developing your skills By driving visibility at the Point of Sales (POS), you maximize sales opportunities with the intend to (over)deliver topline net sales and value market share for Cosmetics in a sustainable way in the short and long run. You are responsible for the development of POS materials & strategy from the idea until the execution in store. You ensure excellence in executing in line with our EU and our local strategy and priorities of Shopper & Customer Marketing (S&CM). Develop and implement POS materials to boost sales performance for innovations and promotions. Lead shopper activation planning and execution across retail environments and marketing media. Ensure consistent execution of the tactical POS plan and manage key promotional events. Collaborate with account and brand managers for accurate budget planning and forecasting. Conduct regular store checks and report findings to Sales / Marketing. Coordinate with agencies to ensure quality, creativity, and cost efficiency Participate in category teams and contribute to achieving business targets. Track results, evaluate projects, and share learnings with stakeholders Oversee S&CM budget forecasting and follow-up, ensuring cost efficiencies with suppliers. Your Profile HBO or University degree in Commercial Economy, Marketing, Business Administration or related field Up to 2 years of relevant work experience, including internships, traineeships or junior commercial roles Fluent language skills in Dutch and English are a must Able to independently manage smaller projects while collaborating effectively with cross-functional teams Affinity with POS materials, activations and execution quality, understanding shopper behaviour and retail context Curious, proactive, and eager to learn by doing Analytical and hands‑on, comfortable with change Team player with strong communication and initiative Got Exited? We’d love to get to know you and look forward to receiving your application! We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. CV with relevant references and certificates, salary expectation) and encourage you to upload your CV without a picture. At Beiersdorf, we aim to help people feel good about their skin – and our commitment goes far beyond skincare. For 140 years, we have been developing innovative skin and body care products for renowned brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society. Behind every brand, every product, and every achievement stand our more than 20,000 employees. It is for them that we foster a culture of inclusion, respect, and trust, closely aligned with our values – CARE, COURAGE, SIMPLICITY, and TRUST. We embrace diversity by valuing the uniqueness of every individual and committing to equal opportunities for all.

Core Responsibilities

Develop POS materials and shopper activation plans, and oversee their execution in stores in line with EU and local strategies. Manage promotional events, budgets, agency coordination, store checks, and performance evaluation while collaborating with sales, marketing, account, and brand teams.

Requirements

Requires an HBO or university degree in Commercial Economics, Marketing, Business Administration, or a related field, and up to two years of relevant experience, including internships or traineeships. Candidates must be fluent in Dutch and English, able to manage smaller projects, and demonstrate initiative, analytical ability, teamwork, and an interest in retail execution and shopper behaviour.