Global Brand Marketing Assistant, Max Factor
Key Skills
Job Description
BACKGROUND TO THE ROLE
The Global Brand Marketing Assistant, MAX FACTOR supports the development and execution of Max Factor's global product innovation and communication initiatives. Working across Product Marketing and Brand Communications, this role helps bring consumer-centric core product, innovations and culturally relevant plans to life.
The position combines product development support, campaign coordination, trend analysis, project management, and operational excellence, ensuring new core and product launches and communications are delivered effectively, on time, and to a high standard globally.
This is an opportunity for an ambitious marketer looking to gain exposure to end-to-end global brand management, product development, and global campaign creation within a fast-paced beauty environment.
KEY RESPONSIBILITIES
Product Innovation Support
- Support the development of core product and innovation projects from concept through to launch.
- Assist with consumer, market and competitive analysis to identify growth opportunities and emerging trends.
- Conduct product benchmarking and maintain competitor launch tracking.
- Support the development of product concepts, claims, naming territories, shade architecture, packaging recommendations and proposition development.
- Maintain innovation trackers, stage-gate documentation and project timelines.
- Lead coordinate product development admin support required, code creation, samples for product evaluation.
Brand Communications & Campaign Support
- Assist in the development of global communications toolkits for innovation and core brand campaigns.
- Support campaign asset development, creative briefing processes and content organisation.
- Help coordinate campaign materials across Creative, Advocacy & Digital, Merchandising and local teams.
- Assist in gathering campaign references, cultural insights and consumer trends to inspire communication development.
- Support the distribution and implementation of campaign toolkits to local markets.
- Assist in preparation for campaign shoots and on-going product mock up needs.
Consumer, Trend & Cultural Insight
- Monitor beauty, fashion, social media, entertainment and cultural trends impacting Gen Z and Millennial consumers.
- Analyse category launches, competitor activity, retailer initiatives and emerging consumer behaviours.
- Compile trend reports and innovation inspiration materials for the wider global marketing team.
- Translate insight findings into actionable recommendations to support innovation and communication development.
Project Management & Team Coordination
- Coordinate project timelines, key milestones and launch deliverables across multiple initiatives.
- Track action plans and ensure stakeholders remain aligned against critical launch dates.
- Maintain project documentation, meeting notes and launch trackers.
- Support budget administration, purchase orders and invoice management.
Commercial & Business Support
- Assist in preparing presentations, innovation recommendations and business update materials.
- Support compile sales, market share and consumer feedback data to evaluate launch performance.
- Contribute to business cases and recommendations for innovation and campaign opportunities.
- Support the team in identifying opportunities to drive brand growth and consumer recruitment.
SUCCESS MEASURES
- The candidate is curious, proactive, detail-oriented and culturally connected. They are equally excited by developing innovative beauty products and creating compelling consumer-facing campaigns, bringing creativity, organisation and commercial awareness to everything they do.
WHAT YOU WILL BRING
Required Competencies:
- Bachelor's degree in Marketing, Business, Communications or a related discipline.
- Strong organisational and project management skills.
- Excellent communication and presentation capabilities.
- Strong analytical mindset and curiosity for consumer behaviour.
- Passion for beauty, fashion, culture and emerging trends.
- Highly collaborative with strong stakeholder management skills.
- Proficiency in Microsoft PowerPoint and Excel.
- Ability to thrive in a fast-paced global environment.
Core Responsibilities
The role supports the development and execution of global product innovation and communication initiatives for Max Factor. Responsibilities include coordinating project timelines, managing campaign assets, and conducting market and consumer trend analysis.
Requirements
Candidates must hold a bachelor's degree in Marketing, Business, Communications, or a related field. Strong organizational, analytical, and project management skills are required, along with proficiency in Microsoft Office.
About Coty
Industry: Personal Care Product Manufacturing
Company size: 10,001+ employees
Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.