Introduction

Do you enjoy turning customer data into actionable insights that drive commercial growth? As a Data Analyst in the Cross Buy team, you help ING understand customer behavior, optimize digital interactions, and improve the effectiveness of commercial propositions and campaigns. Your insights directly influence targeting, personalization, channel optimization, and digital sales performance.

The team

You will join the Cross Buy team within Digital Sales. The team drives product adoption and increases customer value by creating relevant cross-buy propositions and customer interactions across Investments, Insurance, and Loans. Working across owned and paid channels, you will collaborate with Product Owners, Customer Journey Experts, Marketing, SEO and GEO specialists, Data Engineers, analytics colleagues, and business stakeholders.

Roles and responsibilities

As a trusted analytics partner, you challenge assumptions, uncover commercial opportunities, and translate complex data into clear recommendations.

• Analyze customer behavior across digital journeys and interaction channels.
• Identify opportunities to improve customer engagement, conversion, and cross-product adoption.
• Develop actionable insights into customer segments, audiences, triggers, and behavioral patterns.
• Measure and optimize cross-buy campaigns, always-on activities, and customer interaction strategies.
• Monitor funnel performance from audience selection through conversion.
• Evaluate campaign effectiveness, incrementality, attribution, and customer response.
• Support experimentation and A/B testing to improve journeys and propositions.
• Translate business questions into analytical hypotheses, quantitative business cases, and practical recommendations.
• Advise Product Owners and leadership on priorities using data and evidence.
• Develop and maintain dashboards, performance reports, and measurement frameworks.
• Improve reporting automation and self-service analytics capabilities.
• Present findings clearly and persuasively to operational teams and senior management.

How to succeed

We hire talented people like you for your potential. Our greatest expectation is that you remain curious. Keep learning. Take responsibility. In return, we will support you in becoming an even better version of yourself.

• You have at least five years of experience in data analytics, digital analytics, business intelligence, marketing analytics, or a related field.
• You bring experience from digital products, e-commerce, financial services, or another customer-focused environment.
• You have a proven track record in customer analytics and commercial performance measurement.
• You have advanced SQL skills and experience working with large, customer-level datasets.
• You are experienced with Power BI, Tableau, Looker, or a comparable business intelligence tool.
• You have worked with Adobe Analytics, Google Analytics, Contentsquare, or a similar digital analytics platform.
• You understand attribution models, experimentation, A/B testing, and measurement frameworks.
• You can navigate complex datasets and ambiguous business questions to identify insights that deliver measurable value.
• You communicate complex findings in a simple, engaging way and influence stakeholders at different levels.
• You are curious, proactive, collaborative, and focused on outcomes.

In your first 12 months, you will establish yourself as the analytics partner for the Cross Buy team, strengthen visibility into customer interactions and commercial performance, and create clear measurement frameworks for campaigns and journeys. You will identify opportunities that improve conversion and customer value while supporting personalization, audience targeting, digital sales growth, and a stronger data-driven culture.

Rewards and benefits

We want to make sure you can find the right balance between your career and your personal life. We offer an attractive benefits package that supports your well-being, development, and financial future. Find out more about our employment conditions.

About us

With approximately 60,000 employees and operations in around 40 countries, there is no shortage of opportunities for people with initiative who want to help customers move forward. ING offers a progressive and agile working environment where you can develop your skills and turn your ideas into reality. Discover what we do and what we can offer you.

Questions

Do you have questions about this role or the application process? Please consult our Frequently Asked Questions.