First Gen: Shopper Marketing Intern
€550 per month
Key Skills
Job Description
Overview
Winter term: January/February to July 2027
Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors?
Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.
Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally.
Join our group of around 30 interns and become part of a community where your voice and perspective matter.
Responsibilities
RESPONSIBILITIES
- Get the unique opportunity to support the shopper marketing team by creating inspiring shop floor campaigns, both online and offline
- You will be included in the entire shopper activation plan, based on brand strategies and insights, starting with the creative brief, the implementation and finally the evaluation
- Building brand awareness and brand conversion by bringing our brands to life: you understand customer behavior and how you can influence it
- You will learn more about the Organized Trade (= retail), Away From Home (= Horeca, Petrol,...) and Online channels in the Netherlands
- Gain practical marketing experience with major (inter)national brands!
WHAT YOU CAN EXPECT
- A supportive team that will encourage your professional growth and development
- An opportunity to be meaningful and impactful within your work and projects
- A community of interns - offering additional support, the opportunity to build connections, workshops and much more
- Internship compensation of 550€/month and travel reimbursement
- Work-from-home toolkit
Qualifications
WHAT WE’RE LOOKING FOR
- Proactive in taking on tasks and daring to do things differently
- Strict deadlines do not intimidate you, and you have an eye for detail
- Holds a bachelor's or master's degree or recently graduated in the field of business/marketing
- Passionate and motivated to collaborate with our world-renowned brands
- Speak and write Dutch (mandatory) & English fluently
- Currently in the final phase of studies or max 3 months after starting an internship to complete studies.
YOUR RECRUITMENT JOURNEY
- Phone screening with one of our recruiters
- Interview at our office
- Offer: You’re hired!
- Welcome to PepsiCo
CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Want more info? Check out www.pepsico.com!
Overview
OverviewPepsi, Lay’s, Quaker, Doritos—verleidelijk, toch? 😎 Dat is de smaak van internship lopen bij PepsiCo! Duik in onze levendige bedrijfscultuur. 💼Klaar om impact te maken en te werken met iconische merken? Zoek niet verder!
Elke 6 maanden zoekt PepsiCo Noord-Europa talent zoals jij. Onze Internship programma voor (bijna) afgestudeerden biedt betekenisvolle projecten, mentorschap en vaardigheidstraining. Niet alleen wacht er een leerrijke ervaring op je, maar ook een reis van persoonlijke en professionele groei. 🌱
Sluit je aan bij onze inclusieve cultuur waar diversiteit floreert en begin aan je stage naast 30 andere PepsiCo-liefhebbers. Klinkt de Shopper Marketing Internship als jouw blikje Pepsi?! Maak je agenda vrij 📖
Responsibilities
Wat je zult leren als First Gen: Shopper Marketing Intern:
- Krijg de unieke kans om het shopper marketing team te ondersteunen door inspirerende winkelvloercampagnes te creëren, zowel online als offline
- Je wordt meegenomen in het volledige shopper activatieplan, aan de hand van merkstrategieën en inzichten, te beginnen met de creatieve briefing, de implementatie en uiteindelijk de evaluatie
- Bouwen aan brand awareness & brand conversion door onze merken tot leven te brengen: je begrijpt het gedrag van klanten en hoe je hierop invloed kan hebben
- Je leert meer over de Organized Trade (= retail), Away From Home (= Horeca, Petrol,…) en Online kanalen in Nederland
Responsibilities Voordelen van de functie die je wereld zullen veranderen:
- 🤑 Deze internship betaalt je €550 per maand en je krijgt ook reiskostenvergoeding!
- ✈️ Behoefte aan wat extra vrije tijd? Nou, raad eens? Jouw vakantiedagen zijn geregeld!
- 🤝 Maandelijkse kantoorvibes: Mis onze kantoor evenementen en activiteiten niet!
- Onze kantoren zijn gloednieuw! Werk je liever vanuit huis? Wij zorgen voor een ‘werk-van-thuis-toolkit’
Praktische marketingervaring opdoen bij grote (inter)nationale merken!
Qualifications
QualificationsBelangrijkste functievereisten:
- Heeft een bachelor- of masterdiploma of recent afgestudeerd in de richting van business/marketing Spreekt Engels & Nederlands
- Sociaal, proactief en heeft een hands-on, positieve mentaliteit
- Georganiseerd zijn gedurende het hele proces met een resultaatgerichte mindset
- Gepassioneerd en gemotiveerd om samen te werken met onze wereldbekende merken
Core Responsibilities
Support the shopper marketing team by creating and implementing inspiring online and offline shop floor campaigns. You will manage the full activation plan from creative briefing to evaluation while influencing customer behavior across retail and away-from-home channels.
Requirements
Candidates must hold or be in the final phase of a bachelor's or master's degree in business or marketing. Fluency in both Dutch and English is mandatory, along with a proactive, organized, and result-oriented mindset.
Benefits
- Internship compensation
- Travel reimbursement
- Work-from-home toolkit
- Mentorship
- Workshops
- Office events and activities
- Vacation days
About PepsiCo
Industry: Food and Beverage Services
Company size: 10,001+ employees
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.