Head of Creator Community
€8,000 per month
Key Skills
Job Description
HEAD OF CREATOR COMMUNITY - SMT GROUP
Remote / hybrid | Up to €8,000 per month
BUILD THE CREATOR ENGINE BEHIND AN INTERNATIONAL ECOMMERCE GROUP
SMT Group has built a portfolio of fast-growing, digitally native arts and crafts brands serving more than five million customers across 20+ countries. Now, we're looking for a senior leader to turn our international creator community into a defining competitive advantage.
This isn't a role to simply manage influencer campaigns. You'll take ownership of the creator and community function across markets, lead an established team of four Community Managers, and build the strategy, systems and talent needed to make creator-led content a scalable driver of brand awareness, customer acquisition and long-term growth.
THE BUSINESS AND THE OPPORTUNITY
Founded in 2016, SMT Group operates localised eCommerce brands including Schilder op Nummers (Netherlands), DIY Malen nach Zahlen (Germany) & DIY Art Club (US, UK, Australia, Canada and France)
Schilder op Nummers - Netherlands
DIY Malen nach Zahlen - Germany
https://diy-malennachzahlen.de
DIY Art Club - US, UK, Australia, Canada and France
The group combines ambitious international expansion with a performance-led commercial operation investing €200,000 per day in Meta advertising, alongside a constant pipeline of new products - more than 100 designs every week. SMT has launched with Trybe, opening a major affiliate-led growth opportunity and a chance to translate the scale of its Meta creative operation into a thriving creator ecosystem. Its products are naturally visual, engaging and made for creators to demonstrate, share and build communities around.
SMT's ambition is to become the world's leading eCommerce group for creative hobby products. With Trybe now live and TikTok Shop ready to launch, creator-led commerce is a major strategic growth opportunity alongside Meta. The Head of Creator Community will help define how these channels work together at scale.
THE ROLE
You will set the vision and own the execution of SMT's international creator and community strategy. Working closely with founders, Media Buyers and Creative Strategists, you'll connect creator relationships and content output to measurable commercial outcomes.
You'll inherit a team and an operating foundation, but the next chapter is yours to shape: develop market-level strategies, build scalable creator programmes, raise the standard of content, and establish the reporting and feedback loops that turn creative activity into a repeatable growth channel.
WHAT YOU'LL OWN
International strategy and scale
• Define the creator and community roadmap across existing and emerging markets.
• Build a scalable ecosystem of creators, ambassadors and advocates, balancing local relevance with group-wide standards.
• Establish clear goals, operating rhythms and performance measures for the function.
• Identify new channels, partnerships and community initiatives with genuine commercial potential.
Leadership and team development
• Lead, coach and develop four Community Managers across four territories.
• Set high standards for creator selection, relationships, execution and content quality.
• Build the processes, capabilities and team structure required for the next stage of growth.
Creator-led growth and performance
• Develop a reliable pipeline of high-quality, authentic creator content.
• Use performance insights to identify winning creators, formats, concepts, hooks and creative angles.
• Partner with Media Buyers and Creative Strategists to translate those insights into stronger briefs, better paid-social creative and improved outcomes.
• Set the creative strategy and education framework for creators: teach what makes a winning performance ad, from hooks and storytelling to product demonstration, testing and iteration.
• Build engaged creator learning communities, including Discord, to share winning examples, coach creators and improve creative output at scale.
• Lead the strategic expansion of the Trybe affiliate programme and help shape the upcoming TikTok Shop opportunity alongside Meta.
• Create a culture of testing, learning and continuous improvement.
Community and partnerships
• Build long-term relationships and programmes that encourage creators to become genuine brand advocates.
• Shape meaningful online and offline community experiences.
• Collaborate with specialist partners while retaining clear internal ownership and accountability.
• Explore emerging creator-commerce opportunities where they strengthen the strategy.
WHO WE'RE LOOKING FOR
You have already built, scaled or led a meaningful creator, influencer, ambassador or community function - ideally within a high-growth DTC/eCommerce business or similarly performance-led consumer brand.
You bring:
• Proven leadership experience and the ability to develop a high-performing team.
• A track record of building creator programmes beyond one-off campaigns.
• Commercial judgement: you understand how creator activity supports content performance, acquisition and brand growth.
• Confidence working with data, setting priorities and making decisions at pace.
• Strong cross-functional instincts and the credibility to work directly with founders and senior marketing leaders.
• The ambition to own a function, not just manage a calendar.
WHY JOIN SMT?
• Genuine ownership: lead an established international function and shape its next stage.
• Meaningful scale: contribute to brands already reaching millions of customers.
• Direct commercial impact: work at the intersection of community, creative and acquisition.
• Room to build: develop your team, processes and scope as the function grows.
• An entrepreneurial environment: high standards, fast decisions and a strong bias towards action.
PACKAGE AND LOCATION
Up to €8,000 per month.
Full-time; remote
If you're ready to build a creator community that matters commercially, apply or contact [email protected] for a confidential conversation.
Core Responsibilities
You will define and execute the international creator and community strategy to drive brand awareness and commercial growth. This involves leading a team of community managers and partnering with internal stakeholders to translate creative insights into measurable performance outcomes.
Requirements
The ideal candidate has proven experience building and scaling creator or influencer programs within a high-growth DTC or e-commerce environment. You must possess strong leadership skills, commercial acumen, and the ability to work effectively with senior stakeholders.
About HyperGrowth Recruitment
Industry: Staffing and Recruiting
Company size: 2-10 employees
HyperGrowth Recruitment are a dedicated search firm in the e-commerce and consumer goods scale-up space. Working directly with Founders & Senior Leadership Teams, focused on a retained partnership model to attract the right talent for our partners. We have a holistic approach to best match a person to their next employer. We offer a ‘real world’ service that goes deeper than corporate stereotypes. We understand our customers almost as much as they know themselves, so much so that we have a waiting list for new business relationships. This gives us the time to fully understand a company, it’s ethos and direction before partnering. We mix speed, accuracy and deep market expertise which has enabled a 99% success rate on searches we take on. We’ve truly been there and done it. With hands on experience across start ups at early series funding, PE backed SMEs all the way through to companies pre and post IPO. We get the stresses of hiring accurately. HyperGrowth Recruitment, unlocking your business potential.