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Commercial Lead - GEU

Vestacy

Haarlemmermeer
Full-time
5-10 years experience
On-site

Key Skills

Commercial Sales
Business Development
Distributor Management
Joint Business Planning
P&L Management
Sales Planning
Sales Forecasting
Portfolio Management
Channel Development
Route-to-Market Strategy
Market Expansion
Stakeholder Management
Cross-Functional Collaboration
Contract Guidance
Import and Export Processes
Regulatory Compliance

Job Description

About Us Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to turning houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next. We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary. About Sales Our Sales teams help to deliver Vestacy's purpose by building shared success with our customers, making access to the highest quality brands possible in-stores and online. Within Sales, we're focused on achieving outperformance across all our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have hundreds of salespeople across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development. About the role At Vestacy, we are expanding our global footprint and seeking a strategic, execution-focused Commercial Lead – Distributor Markets to join our Global Expansion Unit (GEU). As the Commercial Lead, you will act as the commercial business owner for your assigned geography. Working through indirect teams, distributor partners, and cross-functional business units, you will drive top-line growth, profitability, portfolio expansion, and best-in-class market execution. This role combines distributor management, joint business planning, sales forecasting, and white-space development. If you thrive on influencing without direct control, unlocking new market opportunities, and turning commercial strategy into seamless execution, this is the role for you. Your responsibilities Key Responsibilities Commercial Ownership & Business Growth: Own P&L targets across assigned distributor markets. Deliver top-line growth, profitability, and market share expansion. Distributor Management & Joint Business Planning: Build strong, accountable relationships with local distributor teams. Set clear growth agendas, co-develop annual business plans, and drive joint execution. White-Space & Route-to-Market (GTM) Expansion: Identify and unlock white-space opportunities across new channels, geographies, target consumer groups, and e-commerce platforms. Identify, evaluate, and onboard potential new GTM partners. Sales Planning & Forecasting: Lead full-year sales planning and forecasting at both brand and SKU levels, collaborating closely with distributor partners for operational alignment. Market Guidance & Facilitation: Provide guidance to distributor partners on contract templating, import/export processes, duties, local regulations, customs, and licensing requirements. Cross-Functional Collaboration: Partner effectively with internal stakeholders across Marketing, Trade Marketing, Sales Operations, Finance, Supply, Regulatory, and Legal to remove bottlenecks and accelerate growth. Key Performance Indicators (KPIs) Delivery of net sales, volume growth, and profitability targets. In Market execution against key metrics (market share, distribution expansion, portfolio depth, and channel penetration). Successful identification, conversion, and launch of white-space/GTM opportunities. The experience we're looking for Experience: Minimum 5+ years of commercial sales/business development experience, including 2–3 years at a managerial level within FMCG, Consumer Health, CPG, or a fast-paced commercial environment. Distributor Management: Proven track record of managing indirect route-to-market models, joint business planning, and delivering results through distributor networks. Commercial Acumen: Strong proficiency in sales planning, P&L management, forecasting, portfolio management, and channel development. Stakeholder Management: Demonstrated ability to influence internal cross-functional teams and external commercial partners without direct authority. Languages: Business fluency in English is required; additional regional or market-specific languages are a strong advantage. Other Requirements Travel: Willingness to travel periodically across assigned distributor markets for strategic reviews and key partner meetings. Flexibility to collaborate across multiple time zones, cultures, and regions. What we offer We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives. Equality We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

Core Responsibilities

Own commercial performance and P&L targets across assigned distributor markets, driving sales growth, profitability, market share, and portfolio expansion. Manage distributor relationships and joint business plans, identify new route-to-market opportunities, lead sales planning and forecasting, and coordinate with internal teams to support execution.

Requirements

Requires at least five years of commercial sales or business development experience, including two to three years at managerial level in FMCG, Consumer Health, CPG, or a similarly fast-paced environment. Candidates should have proven distributor-management experience, strong commercial and forecasting skills, the ability to influence stakeholders without direct authority, business-fluent English, and willingness to travel periodically.

Benefits

  • Career Mobility Opportunities
  • Referral Program
  • Online Learning Academy
  • Mental Wellbeing Support
  • Short-Term Bonus Incentives

About Vestacy

Industry: Manufacturing

Company size: 1,001-5,000 employees

Vestacy became a stand-alone company in 2026 following the carve-out of Reckitt's Essential Home business. Our purpose is simple: to help turn houses into homes. Through trusted brands including Air Wick, Calgon, Cillit Bang and Mortein, we deliver comfort, cleanliness, freshness and protection to households around the world. With 3,000 colleagues across 20+ countries, we empower every employee to think and act like a Founder — taking ownership, moving with pace and shaping the future of home care. For people who thrive on ownership, ambition and impact, Vestacy is a place to build, grow and make a difference.

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