Key Skills

Job Description

Company Description MonFri | Employer Branding is a specialized agency that helps organizations attract, engage, and retain the right talent through distinctive employer brands. From employer value propositions to campaigns, content, and media, the team builds brands that people actively want to work for, all managed in-house with strong attention to craft. MonFri focuses on reaching people with messages that speak their language, in the right channels and at the right moment. The agency’s services span the full journey from insight to execution, allowing clients to shape their entire employer brand or plug in targeted creative, content, or media support where needed. This environment offers paid media professionals the opportunity to work closely with creative, strategy, and content teams on impactful employer branding initiatives. Role Description As a Paid Media Specialist at MonFri | Employer Branding, you will plan, execute, and optimize paid media campaigns that support employer brand strategies for a variety of clients. You will manage media planning across channels, including new media and digital platforms, ensuring campaigns are targeted, cost-effective, and aligned with client objectives. Day-to-day tasks include conducting audience and channel research, setting up and monitoring campaigns, analyzing performance data, and preparing clear reporting and recommendations. You will collaborate closely with marketing, creative, and account teams to translate employer branding concepts into effective media plans, while maintaining consistent communication with stakeholders. This is a full-time, on-site role based in Amsterdam. Qualifications Strong (employer brand) media planning skills, including experience with digital and new media channels and paid campaign optimization. Solid marketing knowledge, with the ability to connect employer branding strategies to measurable media outcomes. Effective communication skills for collaborating with internal teams and clients and presenting data-driven recommendations. Research capabilities to analyze audiences, channels, and campaign performance and to inform strategy and optimization. Experience with advertising platforms and analytics tools (e.g., Meta Ads, Google Ads, LinkedIn Campaign Manager, Google Analytics) is highly beneficial. Ability to work on-site in Amsterdam in a collaborative, fast-paced agency environment. Prior experience in paid media, digital marketing, or employer branding is an advantage. Relevant education in Marketing, Communications, Media, or a related field, or equivalent practical experience.

Core Responsibilities

Plan, execute, monitor, and optimize paid media campaigns across digital and new media channels to support employer branding strategies and client objectives. Research audiences and channels, analyze campaign performance, prepare reports and recommendations, and collaborate with creative, marketing, and account teams and stakeholders.

Requirements

The role calls for strong media planning and paid campaign optimization skills, marketing knowledge, and the ability to connect employer branding strategies with measurable outcomes. Effective communication, research capabilities, and familiarity with advertising and analytics platforms are beneficial; relevant education or equivalent practical experience is requested, and prior paid media, digital marketing, or employer branding experience is an advantage.