Key Skills

Job Description

Turning data into meaningful marketing action is at the heart of this role. At Planon, the Marketing Data & AI Specialist works at the intersection of marketing, technology, data and commercial performance. You will help us better understand what drives marketing performance and where opportunities for growth lie. You will help shape how we measure success, improve data quality and translate insights into actions. You will go beyond reporting what happened. You will explain why it happened, what it means and what we should do next, while helping colleagues confidently adopt practical AI-enabled ways of working. What we can challenge you with: Build measurement foundations: Develop measurement frameworks, tracking strategies, tagging structures and KPI models, including progress toward multi-touch attribution for marketing contribution and ROI. Turn performance into action: Analyse channels, campaigns and customer journeys, providing insights before, during and after execution to improve outcomes and guide decisions. Create scalable reporting: Build and maintain dashboards, forecasts and reporting that give stakeholders clear visibility into marketing performance, pipeline development and business results. Improve data quality and governance: Combine, structure, enrich and validate data from CRM, marketing automation, web analytics and commercial systems, strengthening reporting standards across marketing. Apply AI and automation: Use tools such as Power BI, Microsoft Copilot, Power Automate and Power Apps, or comparable technologies, to reduce manual work and improve insight delivery. Partner across the business: Work with RevOps and Digital Ops on broader technical implementation, and advise Product, Commercial, Marketing and go-to-market stakeholders using market, customer and performance data. Support adoption: Help colleagues use dashboards, reports and AI tools effectively through practical guidance, clear communication and reusable ways of working. Profile You combine analytical depth with a practical understanding of marketing and commercial performance. You translate complex findings into clear recommendations, collaborate comfortably across disciplines and take ownership when the path is not fully defined. You are curious about AI, attentive to data quality and motivated to help others adopt better tools and methods. This role is a great fit if you have: Minimum 5 years of experience in marketing analytics, business analytics or a comparable data-focused role. Experience in B2B marketing within an international organisation. Strong hands-on experience with marketing data, campaign performance, web analytics, CRM data and digital channels. Experience with platforms such as Google Analytics 4, Google Tag Manager, Salesforce and Marketo, or comparable technologies. Strong understanding of tracking, tagging, measurement plans, KPI design and data-quality principles. Ability to translate business questions into structured analysis and actionable recommendations for stakeholders. Good command of written and spoken English, with strong stakeholder management and communication skills. Good-to-haves: Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, Economics, Statistics or a related field. Experience with Power BI and low-code automation tools such as Power Automate or Power Apps. Practical experience using AI tools, including Microsoft Copilot, in analytics, reporting or marketing workflows. Experience with multi-touch attribution, forecasting, scenario analysis or marketing investment business cases. We offer Salary range: €3,600 – €4,900 gross per month, depending on experience. This range reflects a good faith estimate of the expected compensation for this role, based on objective, role-related criteria. The total compensation package includes variable compensation and additional benefits. Would you like to find out more about our salary range and benefits? View the Netherlands benefits. We offer a healthy work-life balance with the flexibility of hybrid working in a collaborative and learning orientated environment with opportunities for continuous development. We put our people at the heart of our company and create an inspiring and safe environment that allows everyone to work, learn, liveand play. You will work on challenging projects with leading clients, gaining valuable experience. Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law. Ready to turn marketing data and AI into decisions that drive impact? Join us and help shape how Planon measures, learns and grows. AI use in recruitment We may use artificial intelligence (AI) or automated tools to support parts of our recruitment process, such as application screening and candidate assessment. These tools assist our recruiters, and final employment decisions are always made by human professionals.

Core Responsibilities

Develop marketing measurement frameworks, tracking strategies, KPI models, dashboards, and reporting, while analyzing campaigns, channels, customer journeys, and business performance. Improve data quality and governance, apply AI and automation to marketing workflows, and advise stakeholders while supporting adoption of dashboards and AI tools.

Requirements

Candidates need at least five years of experience in marketing analytics, business analytics, or a comparable data-focused role, along with experience in international B2B marketing and hands-on work with marketing, campaign, web, CRM, and digital-channel data. They should understand tracking, tagging, measurement plans, KPI design, and data quality, and be able to turn analysis into clear recommendations; a relevant degree and experience with Power BI, automation, AI, attribution, or forecasting are advantageous.

Benefits

• Variable Compensation
• Hybrid Working
• Work-Life Balance
• Continuous Development Opportunities
• Collaborative and Learning-Oriented Environment