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Head of Partner Enablement

CM.com

Breda
Contractor
10+ years experience
On-site

Key Skills

Partner Strategy
Channel Management
Partner Recruitment
Partner Onboarding
Partner Relationship Management
Commercial Negotiation
Partner Program Design
Partner Enablement
Training And Certification
Pipeline Generation
Revenue Growth
Performance Tracking
Joint Marketing
Cross-Cultural Communication
AI Tools And Automation
Stakeholder Management

Job Description

Job Description: We turn every customer interaction into an opportunity. We connect conversations, customer data and payments with AI Agents so that companies can deliver personal customer journeys at scale: both online and in person. “The entire customer journey. One platform” What we value Every CM.com colleague, connects to our 4 shared values: Drive and Lead You take initiative, make decisions and recognize opportunities. Making mistakes is part of moving forward. Grow and Learn The growth of our colleagues and our customers is our priority. You like to experiment, learn continuously and actively share knowledge and insights with others. Together and Care We work together and we believe that diverse perspectives lead to stronger outcomes. You value the social side of work, you show genuine interest and care about one another’s well-being. Speed and Change By welcoming AI Agents into our organisation, we fundamentally change how work is done. You are comfortable with change and you love working in a high paced environment. The Role You’ll build and own the partner network that takes CM.com into every European market: resellers, technology partners and implementation partners who sell, connect and deliver our platform together with us. Software companies rarely grow on their own sales force alone. The strongest ones grow through partners: resellers with local presence and customer trust, technology companies whose products connect with ours, and implementation specialists who make sure customers get real value after they sign. In Europe this matters even more, because every country has its own language, business culture and way of buying. CM.com brings messaging, AI, customer service, marketing and payments together on one platform, and the right partners can bring that to many more companies, faster. The challenge You are accountable for the growth that comes through the partner channel. You decide which partners we recruit, how the partner program is set up (tiers, incentives, training and joint marketing), and how fast new partners become productive. You also set the rules, so partners and our own sales teams grow together instead of competing. You build this across cultures and languages, and largely from the ground up. That takes an entrepreneur who can open doors, negotiate with senior leaders at partner companies, and turn relationships into a program that scales with clear numbers behind it. You will Build and execute the European partner strategy and roadmap, and make clear where partners create the most value. Recruit and onboard new resellers, technology and implementation partners across European markets, and manage senior partner relationships and escalations. Design and run partner programs that scale across the region: tiers, incentives, enablement and joint marketing. Certify and train partners on our full offering, and shorten the time until new partners deliver results. Drive pipeline sourced and influenced by partners together with the Heads of Industry, track partner performance, and represent CM.com at partner and industry events. Use AI tools actively to improve your own work: experiment, automate, and share what works with your team. What success looks like Revenue, gross profit growth and pipeline in Europe generated through the partner channel Partner satisfaction (NPS) and retention Time to productivity of newly onboarded partners Requirements: Significant experience in partner or channel management within a software or platform business, ideally across multiple European markets Strong commercial and negotiation skills: you can close a partner agreement and hold a partner to its commitments Hands on experience designing partner programs and enabling partners (tiers, incentives, training, certification) Comfortable working across cultures and languages; entrepreneurial and relationship driven, able to build a network from the ground up Languages fluent in English and Dutch. Willing to travel across Europe. What we offer As a CM.com club member, you’ll have the following benefits: Onboarding: Join our unique 3-days Global Onboarding program in our Headquarters in Breda, a deep dive into the culture of CM.com. Healthy food: Daily healthy lunches and snacks to keep you energized. Effortless commute: The Shuttle mobility card, commuting allowance and Lease-a-bike options get you where you need to be. We have CM company cars that you can use for client visits as well. Value for work: Participate in our Sales Incentive Plan, rewarding your achievements with bonuses. Invest in your future: A solid pension plan. Time off: Recharge with 25 vacation days, plus the option to purchase 10 additional days. Own your success: Become a shareholder with our Employee Share Purchase Program. Your Development: We support your growth and development through initiatives like the CM Academy, Udemy courses, exclusive meetups with thought leaders, the Young Professional Program, and our own CM Business Adventure (CMBA), ensuring you’re always learning and evolving Vitality: Our Vitality Team organizes a year-round vitality program to support a healthy body and mind for all colleagues. Think of stress prevention workshops, ergonomist visit, weekly bootcamps, yoga sessions and our CM sports day. Together at CM.com: Weekly drinks, board game nights, karaoke throwdowns, yearly ski trip, and more! We have something for everyone. Our diverse perspectives fuel innovation and drive us forward. We welcome everyone, regardless of age, background, or beliefs. Before you apply We work on-site, move fast, and expect you to bring your own thinking. Priorities shift, AI is actively changing how we work and we embrace that reality. If that sounds like a great environment to you, we'd love to hear from you. Note: For this position, we can only consider candidates who already hold a permanent work and residence permit for the Netherlands.

Core Responsibilities

Build and execute CM.com’s European partner strategy, recruiting and managing reseller, technology, and implementation partners while designing scalable programs, incentives, training, and joint marketing. Drive partner-sourced and partner-influenced pipeline and revenue, improve partner productivity and performance, and represent the company at partner and industry events.

Requirements

Requires significant partner or channel management experience in a software or platform business, ideally across multiple European markets, along with strong commercial negotiation skills and hands-on experience designing partner programs and enablement. Candidates should be entrepreneurial, comfortable working across cultures, fluent in English and Dutch, willing to travel across Europe, and already hold a permanent work and residence permit for the Netherlands.

Benefits

  • Onboarding Program
  • Healthy Lunches And Snacks
  • Commuting Allowance
  • Lease-A-Bike Options
  • Company Cars
  • Sales Incentive Plan
  • Pension Plan
  • 25 Vacation Days
  • Option To Purchase 10 Additional Vacation Days
  • Employee Share Purchase Program
  • Professional Development And Training
  • Vitality Program
  • Social Events

About CM.com

Industry: IT Services and IT Consulting

Company size: 1,001-5,000 employees

CM.com (AMS: CMCOM) is a leading European technology company that helps organizations worldwide improve customer interactions through integrated solutions for communications, payments, and AI. Headquartered in The Netherlands, CM.com serves customers in more than 100 countries and provides a scalable platform to automate and personalize customer journeys.

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