SMU Product Line Coordinator
Key Skills
Job Description
Be part of a movement that moves the world At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all. If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you. Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification. Your role in our shared journey Based at our EMEA headquarters in Hoofddorp, near Amsterdam, you will join the SportStyle Product team as SMU Product Line Coordinator on a 12-month fixed-term contract. Working at the heart of our Special Make Up (SMU) creation process, you will keep the product calendar on track, ensure accurate product data across our systems and tools, and coordinate samples, all while collaborating daily with Design, Development, Merchandising, Sales and some of ASICS’s biggest European key accounts. This is a broad coordination role with real product exposure. You will be involved in the full creation journey; from briefing through development to review and feedback with retail partners like JD Sports and Zalando, and you will be among the first to see the product when it arrives. The role is fast-paced and varied, with a mix of creative and operational tasks. If you are detail-oriented, proactive and genuinely excited about being close to the product (including the hands-on, behind-the-scenes work that makes it all happen), this is a great place to build your career in product management. Your Key Responsibilities Will Be SMU Process Coordination - support the SportStyle Product Management team across all SMU milestones; ensure timely execution and alignment across the product creation calendar. Cross-Functional Collaboration - work closely with Design, Development and Merchandising to ensure the SMU collection reflects market needs and is commercially relevant; keep all stakeholders informed and on track. Product Data & Linelist Management - maintain accurate SMU product information across PLM systems, linelists and sell-in tools; own data quality and ensure updates are reflected consistently across all documents. Sample Management - proactively coordinate the distribution, collection and return of SMU samples; communicate key sample and deadline updates to Key Account managers, Sales, Design and Development. Key Account Brief Support - support the PM team in preparing SMU briefs and presenting materials for ASICS’s major European accounts; assist with deck preparation for workshops and showroom visits. Market & Trend Research - prepare market and competitor research to track trends and consumer insights relevant to the SportStyle SMU range. You Have The Following Skills And Experience 1-2 years’ experience in product coordination, product management or a closely related role within a fashion or sports brand. Strong project management and organisational skills - able to manage multiple tasks simultaneously and reliably hit tight deadlines. Clear and proactive communicator in English - confident working across design, development, commercial and sales functions. Proficient in Microsoft Excel - accurate data entry, linelist maintenance and tab management. Proficient in Microsoft PowerPoint - able to build and populate slides and support deck preparation for key account meetings. Hands-on and positive about all parts of the role - including sample logistics, data management and admin; a can-do mindset is essential. Nice-to-haves Experience with a PLM system and/or sample coordination background is a plus. Life at ASICS When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind. Our commitment to your wellbeing Benefits We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer: Access to office gym and sports membership discount. Exclusive 50% discount on ASICS gear. Unlimited access to the Calm app for better sleep and mental fitness. Complimentary premium subscription to our Runkeeper Go™ app. A comprehensive wellness programme consisting of exercise and educational sessions. Professional support and meditation classes are available through OpenUp Access. Working abroad for four weeks every year. Hybrid working model. Combine the flexibility of working from home (max 50%) with the dynamic energy of an office environment. How To Apply Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world. #ASICShiring #ASICScareers
Core Responsibilities
Coordinate the SportStyle SMU product creation process, keeping milestones, product data, linelists, samples, and stakeholder communications accurate and on schedule. Support key account briefs and presentations, and conduct market and competitor research to inform the collection.
Requirements
The role requires 1–2 years of experience in product coordination, product management, or a related role in fashion or sports, along with strong organisation, project management, communication, and deadline-management skills. Candidates should be proficient in Excel and PowerPoint and comfortable with product data, sample logistics, and administrative tasks; PLM or sample coordination experience is a plus.
Benefits
- Office Gym Access
- Sports Membership Discount
- 50% Discount on ASICS Gear
- Unlimited Calm App Access
- Complimentary Runkeeper Go Subscription
- Wellness Programme
- Professional Support and Meditation Classes
- Work Abroad for Four Weeks per Year
- Hybrid Working Model
About ASICS EMEA
Industry: Retail
Company size: 1,001-5,000 employees
We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS which stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. We still believe this. Which is why all of us are committed to supporting more people to move for body, and for mind.