Key Skills

Job Description

Create your own future How do you show what Van Lanschot Kempen has to offer as an employer? In this role, you set the direction. You develop our EVP and employer branding strategy, aligning them with the talent we want to attract and retain. As the owner of this area of expertise, you set the course and make sure it comes to life in what people see and experience. That is what you put your talents for in action as Senior Employer Branding Specialist at Van Lanschot Kempen. In this role, you take ownership of Employer Branding. You develop a clear vision, translate organisational and talent-related developments into strategic choices, and advise on the future direction of our employer brand. At the same time, you make sure plans do not stay on paper: you translate them into tangible programmes, campaigns and content, and lead their delivery. This makes the role both strategic and hands-on. Your responsibilities also include: developing and safeguarding the employer brand and EVP strategy, and translating the Talent Philosophy, employee experience and organisational strategy into future-proof employer positioning; advising and challenging Recruitment, HR and other senior stakeholders on employer branding, labour market developments, target audience choices, AI and GEO; leading organisation-wide employer branding programmes, including the further development of the EVP, VLK & Jij and the employer story for our new joint venture; drawing up the annual employer branding plan and making well-founded decisions on prioritising and allocating the employer branding budget; translating the strategy into effective always-on recruitment marketing, careers site content, social media and targeted campaigns, together with internal and external partners. Your talents Independent, strategic and collaborative. That is how we would best describe you as a Senior Employer Branding Specialist. Talents you use to guide our clients through a constantly changing world, every day. By thinking ahead and asking probing questions. You turn complex challenges into a clear direction and an actionable plan. You take responsibility, bring stakeholders together and take a hands-on approach when needed. You also have: at least 7 years of relevant senior-level experience in Employer Branding and Recruitment Marketing, with demonstrable involvement in developing or refreshing an EVP; experience in digital recruitment marketing, audience segmentation, content, careers sites, analytics and budget management; the ability to coordinate complex stakeholder networks and produce persuasive proposals and management papers; experience integrating AI solutions into your way of working, and a clear vision of developments such as GEO and AI search; an excellent command of Dutch and English, both spoken and written. Move ahead at Van Lanschot Kempen Investing in line with our clients’ convictions and goals, and helping them make forward-looking, sustainable and data-driven decisions. Both nationally and internationally. With almost 300 years of experience, we turn that ambition into reality at Van Lanschot Kempen. We do so with around 2,300 colleagues across a range of specialisms. You will join the Talent Attraction team within HR. We are a dynamic, energetic and dedicated team of around 12 colleagues, consisting of Corporate Recruiters, Campus Recruiters, interns and you as the Employer Branding Specialist. This role follows the principle of a team of one, never working alone: you independently own your area of expertise, while being firmly embedded in Talent Attraction and closely connected to Talent, Reward, Learning & Development, Inclusion & Diversity, and Communication & Corporate Reputation. You work as an equal sparring partner with these disciplines and with external campaign, content and social media partners. An organisation’s ability to innovate and adapt depends in part on the diversity of its workforce. Our differences make us stronger together. We foster an inclusive working environment where all colleagues feel at home. Here, you can simply be yourself. And we are proud of that. Curious about the stories of colleagues and how they experience working at Van Lanschot Kempen? Go to our Podcast series to hear what our colleagues have to say. That is what we do! When you add value, you can expect the same from us. A good work–life balance supported by our hybrid way of working is a great example. As a Senior Employer Branding Specialist, you will also receive: a gross monthly salary between €5,500 and €7,000, depending on your knowledge and experience; a flexible benefits budget amounting to 19.46% of your gross salary. The budget consists of a 13th-month salary payment, 8% holiday allowance and 7 additional days of leave; participation in the Van Lanschot Kempen Matching Share Plan, under which Van Lanschot Kempen doubles your investment in Van Lanschot Kempen shares up to a maximum of €3,500 per year; 27 days of leave, 7 of which form part of the flexible benefits budget; working from home equipment and a home-working allowance; reimbursement of your commuting costs, including green options such as walking and cycling to the office; flexible working hours and the option to work partly from home by agreement; training and education opportunities; various VLK communities and events throughout the year; a lease-bike arrangement. Excited about this vacancy? Apply before 25 November. Any questions? Contact Eline Aanhane, Manager of the Talent Attraction team, at [email protected].

Core Responsibilities

Own and develop the employer brand and EVP strategy, translating organizational, talent, and employee experience priorities into future-focused positioning. Lead employer branding programs and deliver the annual plan through recruitment marketing, careers content, social media, and targeted campaigns, while advising senior stakeholders and managing budget priorities.

Requirements

Candidates need at least seven years of senior-level experience in employer branding and recruitment marketing, including demonstrable involvement in developing or refreshing an EVP. They should have experience in digital recruitment marketing, audience segmentation, content, careers sites, analytics, budget management, complex stakeholder coordination, AI integration, and a strong understanding of GEO and AI search, as well as excellent spoken and written Dutch and English.

Benefits

• Flexible Benefits Budget
• Matching Share Plan
• 27 Days of Leave
• Home-Working Equipment
• Home-Working Allowance
• Commuting Cost Reimbursement
• Flexible Working Hours
• Hybrid Working
• Training and Education Opportunities
• Employee Communities and Events
• Lease-Bike Arrangement