Key Skills

Job Description

Country Manager, Netherlands (Freelance) – Digital Practice The role We're looking for our first representative in the Netherlands: a self-starter to introduce Digital Practice to veterinary clinics, build relationships and generate qualified leads. This starts as a freelance / independent contractor engagement to validate the market, with the potential to become permanent as it grows. Location: Netherlands, home-based with regular travel to clinics Engagement: Freelance / independent contractor; initial market-development phase Fees: To be agreed based on scope and experience Main contact: CEO, Digital Practice (UK) Key integration: Animana About Digital Practice Digital Practice is the client communications and payments platform used by around 1,200 veterinary locations in the UK. Clinics use it to talk to pet owners on WhatsApp, send reminders, and take payments, receiving around £50m a year through the platform via Stripe. We already support clinics in other countries and have recently launched in the Netherlands, where we're seeing encouraging early interest from veterinary practices using Animana. This role will be responsible for building on that momentum and establishing our presence in the Dutch market. The opportunity Dutch pet owners already live on WhatsApp, and Dutch clinics face the same pressures as UK ones: stretched reception teams, missed appointments and slow payments. Our integration with Animana, the leading practice management system in the Netherlands, enables us to support clinics using the system. You'll be the person who turns this early interest into a growing business: winning customers, building relationships, developing partnerships and establishing the foundations for future growth. What you'll do Develop sales opportunities Identify and qualify opportunities with independent clinics and groups: prospecting, introductions, demos and supporting deals through to close Build and manage your own pipeline, and share regular progress updates Represent Digital Practice at Dutch veterinary events, association meetings and group head offices Account manage (as clients go live) Support onboarding so new clinics go live quickly and use the product properly Support retention, renewals and expansion across the client base Feed customer and market insight back to product so we localise the right things Work with Animana Build relationships with Animana's Dutch team, commercially and operationally Explore opportunities for joint go-to-market activity: referrals, co-marketing, events and integration launches Work with our UK product team to keep the Animana integration strong for Dutch clinics Build the market Localise our sales materials, pricing and onboarding for the Netherlands Help shape the case for future hires as the business grows About you Essential A track record of selling SaaS to SMBs or multi-site businesses, or of selling into Dutch veterinary practices Experience generating new business and managing commercial relationships, with numbers to show for both Fluent Dutch and professional English Self-directed: comfortable working independently and being measured on results Based in the Netherlands and happy to travel to clinics Desirable Experience in veterinary, animal health or healthcare technology Existing relationships with Dutch clinics, groups or suppliers Experience with Animana or other practice management systems Experience launching a product in a new market or as an early hire Freelance engagement and how to apply Freelance / independent contractor engagement; initial scope and duration to be agreed Fees and any performance-based element to be agreed based on scope and experience Home-based engagement, with travel to clinics and industry events across the Netherlands Potential to develop into a permanent position if Dutch market revenue supports it The chance to build a market from scratch, backed by a proven UK product and team Apply online: https://forms.cloud.microsoft/e/ztuviLjAmp

Core Responsibilities

Develop the Dutch market by prospecting veterinary clinics, qualifying and closing sales opportunities, managing customer relationships, and supporting onboarding, retention, and expansion. Build commercial and operational relationships with Animana, represent the company at industry events, and share market insights to guide product localization and future growth.

Requirements

Candidates must have a track record selling SaaS to SMBs or multi-site businesses, or selling to Dutch veterinary practices, along with experience generating new business and managing commercial relationships. They must be fluent in Dutch, have professional English, be self-directed, be based in the Netherlands, and be willing to travel; veterinary, animal health, healthcare technology, and Animana experience are desirable.