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Senior Customer Communication Manager

TUI

Rijswijk
Full-time
5-10 years experience
On-site

Key Skills

Customer Communication Strategy
Customer Lifecycle Marketing
Customer Journey Mapping
Content Strategy
CRM
Customer Segmentation
Marketing Automation
AI-Based Personalization
Data Analysis
A/B Testing
Performance Reporting
KPI Development
Brand Tone Of Voice
Regulatory Compliance
Accessibility And Inclusive Design
Stakeholder Collaboration

Job Description

As our Senior Customer Communication Manager, you'll own and drive the end-to-end customer communication journey for all flight-only customers across TUI Airline, ensuring every touchpoint is consistent, effective and delivers measurable customer and commercial value from booking through to post-travel. About Our Offer Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more. Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment. A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions. Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation. About The Job You'll own and manage the end-to-end customer communication landscape for flight-only customers, ensuring all messaging across booking, pre-travel, disruption, inflight and post-travel phases aligns with customer experience and commercial objectives. You'll implement personalized and automated communication, leveraging CRM systems, segmentation and AI-based capabilities to enhance relevance, scalability and commercial impact through dynamic content and predictive messaging. You'll own and drive communication performance by defining relevant KPIs and measurement frameworks that link satisfaction, open rates, conversion and customer outcomes while identifying underperforming areas to guide improvements. You'll develop customer communication frameworks aligned with TUI tone of voice and regulatory guidelines, ensuring clarity, compliance and emotional resonance while embedding accessibility and inclusive design across all channels. You'll build a governance model with operational teams managing real-time communications, ensuring escalation rules, tone and channel usage are customer-focused and consistent during disruptions and irregular operations. You'll partner closely with IT and digital teams to define and optimize the communication system landscape, owning end-to-end processes, triggers and workflows that ensure customers receive the right message at the right time. About You You have extensive experience in customer communication, content strategy or customer lifecycle marketing with commercial awareness to drive engagement and conversion. You bring demonstrated capability to manage tone, brand and compliance in regulated environments with experience in customer journey mapping and communication design. You're confident in data analysis, A/B testing and communication performance reporting with the ability to translate insights into actionable improvements. You possess effective collaboration and stakeholder engagement skills, able to work successfully across digital, operations and market teams in complex environments. You have clear understanding of accessibility and inclusion in communication with effective written and verbal communication skills and creative flair. You bring experience managing communication frameworks in multi-market or international environments, able to champion customer-centric communication and support cultural change. From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless. We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know. SECURITY STATEMENT At TUI, safety is our top priority. We conduct thorough background checks on all employees who join our Airline. Rest assured; we’ll guide you on the necessary information you need to provide at each stage. Please note that if you are applying for a role in the UK, you must ensure you can provide a full 5 years referencing, plus a criminal record check for all countries you’ve resided in for more than 6 months in the past 5 years (some costs may apply).

Core Responsibilities

Own the end-to-end communication journey for flight-only customers, from booking through post-travel, ensuring messaging is consistent, compliant, accessible, and aligned with customer and commercial goals. Develop personalized and automated communications, define performance measures, govern disruption messaging, and partner with IT and digital teams to optimize communication systems, processes, and workflows.

Requirements

Requires extensive experience in customer communications, content strategy, or lifecycle marketing, along with commercial awareness and experience managing customer journeys, brand tone, and compliance in regulated environments. Candidates should be confident in data analysis, A/B testing, performance reporting, accessibility and inclusive communication, and cross-functional collaboration in complex, multi-market settings.

Benefits

  • Attractive Remuneration
  • Discretionary Bonus Schemes
  • Travel Benefits
  • Health And Well-Being Support
  • Flexible Working
  • Learning And Development Opportunities
  • Global Project Opportunities

About TUI

Industry: Hospitality

Company size: 10,001+ employees

We’re adventure seekers. Smile givers. Impact makers. We believe in the power of travel. It broadens horizons for our customers, and for our people too. New places to live, new roles to explore, new communities to join. It’s yours for the taking. We’re TUI, a leading global travel and leisure experience company that makes holiday dreams come true for people around the world. We are one of the world’s leading tourism groups counting 1200 travel agencies and online portals, five airlines with around 130 aircraft, over 400 hotels, 16 cruise liners, digital platforms for tours and activities and most importantly over 60 000 colleagues around the world. What unites us is creating moments that enrich the lives of our 21 million customers. Beside the unforgettable experience we provide our customers, we also believe in the good that tourism can bring and we care deeply about our environmental impact. The TUI Care foundation has projects in over 30 countries worldwide, building on the potential of tourism as a global force for development. The Foundation opens up new perspectives through education and training, empowers local communities to benefit from the success of tourism and engages in the protection of nature and the environment. At TUI we simply say “Let’s TUI it”. For us, that means creating happiness. Tackling challenges every day together, with a positive, can-do attitude, and finding solutions even for the most unexpected situations. Our teams across TUI are just as diverse as our destinations. So whether you have lots of experience or none at all. If you want to work in an office or feel best in the field. No matter if you’re an accomplished tech whizz, an aspiring entertainer, or simply in love with flying. There’s a place for you here.

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