Key Skills

Job Description

Freelance Sales Trainer EMEA Assignment Overview Ritchie Bros. is seeking an experienced Freelance Sales Trainer to support the development of sales capabilities across the EMEA region. This assignment focuses on onboarding, coaching, and developing Territory Managers (TMs), Trainee Territory Managers (TTMs), Sales Leaders, and Operations Leaders to drive commercial performance and accelerate productivity. The successful consultant will combine strong sales experience with hands-on training expertise. This is a highly practical role requiring facilitation and field coaching. TM & TTM Onboarding Deliver onboarding and training programs for new Territory Managers across EMEA. Equip participants with the sales skills, systems knowledge, and confidence needed to succeed. Evaluate onboarding effectiveness and continuously improve the learning experience. Sales Performance & Leadership Development Support Sales Leaders and Regional Sales Managers through coaching and leadership development initiatives. Facilitate virtual and in-person training sessions across the EMEA region. Training Program Enhancement Measure training effectiveness and identify opportunities for improvement. Enhance training programs to drive engagement, adoption, and commercial performance. Deliverables The Sales Trainer will be expected to: - Deliver onboarding and training programs across EMEA. - Provide coaching and development support to sales teams and leaders. - Conduct capability assessments and identify development priorities. - Produce recommendations for improving sales training effectiveness. - Support the adaptation and enhancement of learning content and sales training programs. - Contribute best practices and insights from the field to support continuous improvement. Required Experience - Minimum 3 years' experience delivering sales training, coaching, or capability development programs within B2B and/or B2C environments. - Proven experience working directly with sales professionals and sales leadership teams. - Demonstrated ability to translate training initiatives into measurable commercial outcomes. - Strong facilitation, presentation, and coaching skills. - Experience supporting onboarding and sales productivity programs. - Familiarity with CRM platforms, sales enablement tools, and modern sales methodologies. - Strong stakeholder management and communication skills. - Experience working across multiple countries and cultures. - Professional-level English; an additional European language such as French, German, Spanish, or Italian is highly desirable. Assignment Details - Contract type: Freelance / Independent Contractor - Region: Breda, Hybrid - Duration: To be agreed Preferred Background Experience within automotive, industrial equipment, construction, transportation, agriculture, machinery, remarketing, or related commercial sectors is advantageous. If you are an experienced sales trainer with a passion for developing high-performing commercial teams and delivering measurable business impact, we would like to hear from you.

Core Responsibilities

Deliver onboarding, sales training, and field coaching for Territory Managers, trainees, sales leaders, and operations leaders across EMEA. Assess capabilities, improve training programs and learning content, and recommend ways to increase sales productivity and commercial performance.

Requirements

Requires at least three years of experience delivering sales training, coaching, or capability development in B2B and/or B2C settings, with experience working directly with sales professionals and leaders. Candidates should have strong facilitation and coaching skills, experience supporting onboarding and sales productivity, familiarity with CRM and sales enablement tools, and professional-level English; another European language and relevant industry experience are advantageous.