Product Marketing Specialist (Retail/Wholesale)
Key Skills
Job Description
Department
Translate investment expertise into clear, client-relevant value propositions that strengthen product positioning and drive commercial success.
As a Product Marketing Specialist, you'll help shape how investors understand and engage with Robeco's investment solutions through differentiated positioning, compelling content and client-focused communication. You'll work closely with investment, sales and marketing teams to deliver compelling product messaging and content that supports client engagement and business growth.
As part of the Investment Marketing department, the Product Marketing team plays a pivotal role in shaping how Robeco’s investment strategies are positioned and communicated across channels and regions. The team of 8 colleagues ensures that each investment solution is positioned clearly and competitively in the market, supported by differentiated messaging and high-quality marketing materials. Working closely with Client Portfolio Managers, Investment Specialists, Portfolio Managers, the Editorial team, product managers, channel marketing, Sales, and Compliance functions, the team transforms investment insights and product features into client-relevant selling-points, helping investors understand how strategies can help them to meet their financial objectives.
Position & Requirements
As a Product Marketing Specialist, you translate investment expertise into clear value propositions and marketing content that strengthen the positioning of Robeco's investment solutions. You develop differentiated client-relevant product messaging for our retail audience, and create compelling sales and marketing materials tailored to retail investors across channels and markets.
You support product launches, help shape digital content strategies, and use marketing performance data to continuously optimize messaging and content effectiveness. In addition, you act as a key partner to stakeholders across the business, ensuring all product marketing activities are aligned, commercially relevant and compliant with regulatory requirements. You take ownership of delivering high-quality product marketing that enhances client engagement and supports business growth. You are comfortable working in a dynamic international environment with a broad range of stakeholders.
What you bring:
- 4+ years of proven experience in product marketing or consumer finance-related roles within the Asset Management industry; a background as a CPM, Investment Specialist, Investment Writer, or journalist is advantageous
- Experience in developing product messaging for a retail audience, with a demonstrated ability to translate complex investment strategies into compelling, retail client-relevant narratives
- Strong technical understanding of relevant asset class, products and strategies
- Strong communication, stakeholder management and relationship-building skills, combined with a creative, entrepreneurial and client-focused mindset.
Research shows that female candidates only apply if they meet 100% of the requirements, while male candidates already do so at 60%. Are you hesitant about whether you meet all requirements? Please do apply, we’re looking forward to hearing from you.
All applications will be treated with the utmost confidentiality. An assessment and integrity test may be used in the selection procedure.
Robeco Recruiting Team
Core Responsibilities
Develop differentiated, client-focused product messaging and marketing materials for retail investors, translating investment expertise and strategies into clear value propositions. Support product launches and digital content strategy, optimize content using performance data, and coordinate with business stakeholders to ensure marketing is commercially relevant and compliant.
Requirements
Candidates need at least four years of product marketing or consumer finance-related experience in asset management, with experience creating product messaging for retail audiences. Strong understanding of relevant asset classes, products, and strategies is required, along with communication, stakeholder management, relationship-building, creativity, and a client-focused mindset.
About Robeco
Industry: Financial Services
Company size: 1,001-5,000 employees
Robeco is an international asset manager offering an extensive range of active investments across equities, fixed income, and multi-asset, as well as tailored solutions. Research has been at the heart of everything we do since our foundation in Rotterdam in 1929. We turn data and analysis into investment ideas to help our clients navigate market noise with confidence. At Robeco, we aim to build a more complete picture of opportunities and risks by connecting quantitative intelligence with fundamental expertise and other sources of insight such as sustainable investing and next-gen research. Who we are: As a global asset manager, we center our offering around your needs. We’re committed to building differentiated investment strategies on foundations of deep expertise, dedicated research and a long-term perspective. We’ll guide you towards ground-breaking active investment strategies leveraging quantitative, fundamental, and sustainable investing insights. Interested in investing for today and tomorrow’s needs? As markets and economies evolve, we’re committed to ongoing innovation in designing strategies and customizing solutions to suit different client objectives.