RGM Promo Mgr – Benelux
Key Skills
Job Description
CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
You will be part of PepsiCo’s Western Europe Operating Unit, which encompasses multiple regions across our Market Units: Benelux, France, Iberia (Spain & Portugal), and GRoW (Germany and the Rest of Western Europe: Austria, Italy, Nordics Food, Switzerland).
This role will lead the BNL promotional RGM agenda (together with the promotional analyst). The role leads promotional analysis, strategy generation, execution and reviews across BNL markets. The role is a key partner to the sales teams, understanding challenges and building solutions which meet both PepsiCo & our customers needs. As such will also support the capability agenda on promotions both within RGM and across the organisation.
Responsibilities
- Overall
- Support RGM capability across BNL, leading promotional and trade spend elements
- Be an engaged part of BNL RGM team, covering and supporting, as required
- Support and enhance promo / trade strategy with regular governance structures
- Promo Strategy & Trade Spend
- Create and/or ensure accurate and detailed promotional analytics and turns them into insights
- Integrating internal financial, external syndicated and customer data
- Across all key customers & channels, BE & NL
- Deliver promotional & trade spend performance reviews to BE and NL leadership
- Maintain accurate & detailed promotional guidelines, approved by GM, CFO & RGM lead
- Monitor and support execution of promotional strategy through strong engagement with sales, both formalized and informal
- Lead all elements of CDA / P4P work within BNL (strategy, monitoring, governance etc.)
- In close collaboration with DX / Sales / Sales Finance, develop & align promotional strategies for AOP & PSP plans
- Understand the promo and trade-spend elements of YTD performance and PxF
Qualifications
- University degree (Economics, Finance, Business Degree)
- Minimum of 5-6 years in FMCG industry
- Top Class analytical skills; ability to model raw data with ease to draw strategic and tactical recommendations
- Excellent communication & influencing skills on different levels in the organization
- Experience in at least 1 of RGM Commercial, DX, Sales Finance or Insights, in particular knowledge of:
- RGM techniques
- Customer mindset understanding concerns or opportunities that customers may have on trade spend / promotions
- Financial workings down to GM% including promotions
- Knowledge of syndicated and customer data sources
- Commercial drive (results & solution focused, flexible/adaptable)
- Self-starter, persistent, well-organized with passionate drive
- Computer-literate & highly proficient in Excel
- Proficient in English
At PepsiCo, we are committed to creating an inclusive and accessible workplace for everyone. To help us provide any necessary accommodations during the recruitment process and beyond, we invite you to voluntarily share whether you have a disability or health condition that may require support. This information is confidential and will only be used to ensure we can support you appropriately. You are not required to disclose anything you are not comfortable sharing.
Core Responsibilities
The role leads the promotional Revenue Growth Management (RGM) agenda for the Benelux region, including strategy generation, execution, and performance reviews. It involves partnering with sales teams to build solutions and managing trade spend elements to meet both company and customer needs.
Requirements
Candidates must hold a university degree in Economics, Finance, or Business and possess at least 5-6 years of experience in the FMCG industry. Strong analytical skills, proficiency in Excel, and experience in RGM, Sales Finance, or Insights are required.
About PepsiCo
Industry: Food and Beverage Services
Company size: 10,001+ employees
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.