Key Skills

Job Description

We are looking for a Marketing & Sales Analyst to provide insights into our clients’ results and help optimize them. We help our clients improve their marketing and sales conversion rates. As a Marketing & Sales Analyst, you’ll dive into the data and identify opportunities for improvement. You’ll analyze campaigns and segments to identify concrete improvements, which you’ll then evaluate. You’ll use our predictive models and testing framework to achieve measurable success. You’ll play a key role in collecting, analyzing, and interpreting customer and campaign data using our proprietary Marketing & Sales Platform (MASIF), and you’ll constantly be curious about how things can be improved. You’ll also enjoy visualizing your insights in dashboards and presenting them. Performing (data) analyses for marketing and sales projects of our clients. Collecting, preparing, and analyzing sales and marketing data (such as leads, conversion rates, campaigns, customer behavior). Building dashboards and visualizations. Interpreting data and translating it into actionable insights (such as Customer Market Analysis, RFM, Whitespot, Churn, Forecasting, and other predictive models) Collaborating with data scientists to translate insights into improvements for our predictive models. Advising clients on data-driven marketing and sales projects. Implementing and managing performance cycles for clients. Communication: Strong communication skills in Dutch and English. Experience with customer service, business consulting, and presentation skills are a plus. Education: A bachelor’s degree in a business-related field (such as Marketing or Business Administration) or an associate’s degree in a related field with relevant experience as an analyst. Experience: 1–3 years of work experience as a data analyst or in a similar role. Analytical: You are analytically strong, accurate, and results-oriented. Knowledge of data analysis and statistics in a marketing and sales environment. Structured: You use a methodological approach and make decisions based on objective data and analyses. Ambitious and curious: You have a driven and ambitious mindset and enjoy working with discipline to achieve the best results. You have an affinity for data-driven sales and marketing, and your ambition is to become truly excellent at it. Team player: you are a real team player with a proactive attitude who wants to achieve something together with colleagues. You work closely with consultants and data scientists. Tooling: We believe that a good analyst quickly masters new tools. Experience with Tableau is a plus, as is knowledge of SQL and Python. Gross monthly salary: €3,400–€4,000. 27 days of vacation and benefits such as a pension plan. The opportunity to work on challenging assignments that have an impact on the market and clients in various sectors. We have great clients across a variety of industries, ranging from large corporations to ambitious small and medium-sized businesses. A challenging and varied position within a growing and innovative company with plenty of room for development and new ideas. There are plenty of opportunities for personal development. We regularly offer in-house training sessions on our models and techniques. Of course, there are also opportunities to take external training courses and programs to earn certifications and develop your skills. An enthusiastic and motivated team of professionals with a passion for technology and marketing. A pleasant workplace just a 5-minute walk from Den Bosch Central Station. Exsell is a leading sales and consulting firm that helps organizations improve their commercial results. With our platform MASIF and additional consulting and support, we ensure sustainable growth and successful sales strategies. Our team combines years of experience with a fresh, innovative approach, guiding our clients to lasting sales excellence, which manifests itself in significant and structural conversion improvements. MASIF (Marketing And Sales Intelligence Factory) is Exsell's platform, incorporating many best practices for data-driven marketing and sales, including a Customer 360/CDP, an audience selector, campaign manager, and CRM application. Data is cleaned and enriched, enhanced with a rich arsenal of predictive models and AI, to easily arrive at target group selections and campaigns. Everything is measured, providing insight into performance and continuous improvement.

Core Responsibilities

Analyze client marketing, sales, customer, and campaign data to identify and evaluate opportunities for improving conversion and commercial performance. Build dashboards, translate findings into actionable recommendations, collaborate with data scientists on predictive models, and advise clients on data-driven projects and performance cycles.

Requirements

Candidates should have a bachelor’s degree in a business-related field or an associate degree in a related field with relevant analyst experience, plus 1–3 years of experience as a data analyst or in a similar role. They should be analytical, accurate, structured, results-oriented, curious, and collaborative, with knowledge of marketing and sales data analysis; strong Dutch and English communication skills are required, while Tableau, SQL, and Python experience are advantageous.

Benefits

• 27 Days Of Vacation
• Pension Plan
• In-House Training
• External Training And Certification Opportunities
• Personal Development Opportunities