Key Skills

Job Description

Role Overview Li Auto is one of China's fastest-growing premium EV and EREV brands - and Benelux is where it all starts in Europe. We are building the Benelux operation from scratch, and we are looking for a Junior Digital Specialist to be part of that journey from day one. This is a start-up role inside a global brand. You will help build our social media presence from zero, get the Benelux websites live and keep it growing, and bring your own ideas on how to reach and engage our audience. There is plenty of room to think creatively and shape strategy - but make no mistake: this role is execution-heavy. You will be the one making things happen, hitting publish, and keeping the machine running. If you want to see your work go live quickly and matter immediately, this is the place. Key Responsibilities Social Media - build it from the ground up Launch and grow Li Auto Benelux social media channels (LinkedIn, Instagram, Facebook, YouTube) Develop and maintain a content calendar; create, schedule and publish content consistently Build community engagement from zero: respond to comments, grow the following, spot what works Bring creative content ideas and test them - you are not just executing someone else's playbook Website - get it live and keep it growing Play a key role in launching the Li Auto Benelux website Own ongoing content updates, SEO/GEO basics and localisation of assets from the European HQ Identify improvements and propose them - then execute them Digital Campaigns Support set-up, execution and reporting of paid social and display campaigns Assist with Google Ads and SEA under the guidance of the Head of Marketing Help coordinate digital assets (visuals, copy, landing pages) with agencies PR & Events Support media outreach and help coordinate press moments, product reveals and test drive events in Benelux Assist with event logistics, on-site execution and follow-up content (recap posts, photos, press assets) Help maintain relationships with local media contacts and influencers Spot PR opportunities and bring ideas to the table Analytics & Reporting Track and report on key KPIs: reach, engagement, traffic, leads and conversion Maintain dashboards and translate data into clear insights for the team Your Profile Must: Strong written and spoken communication skills in Dutch and English; French is a plus Must: Based in the Netherlands or already have a working permit and/or willing to relocate Bachelor's degree in Marketing, Communications, Digital Media or a related field (or equivalent experience) 0–2 years of experience in a digital marketing role; strong internship experience is welcome Hands-on with social media management and content creation - you have actually run channels, not just studied them Working knowledge of Meta Business Suite, Google Ads and Google Analytics (GA4) A self-starter who thrives in ambiguity - you don't wait to be told what to do next Comfortable doing both the strategic thinking and the operational grind that comes with a start-up environment

Core Responsibilities

Launch and grow Li Auto Benelux’s social media channels and website, creating and publishing content, managing community engagement, and improving localized web content and SEO. Support digital advertising, PR and events, and track performance metrics to report insights and recommend improvements.

Requirements

Candidates should have strong written and spoken Dutch and English communication skills, a bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience), and 0–2 years of relevant experience. They should have hands-on social media and content creation experience, working knowledge of Meta Business Suite, Google Ads, and GA4, and be self-starting and comfortable with both strategic and execution-focused work.