Key Skills

Job Description

About The Company PaperMints is a dynamic brand recently integrated into Granville BV, a well-established Dutch family business based in Eindhoven with a rich history dating back to 1858. Granville BV also includes subsidiaries such as Mignot & de Block BV and manages several strong brands including Mascotte and PaperMints. The company is driven by a passion for quality, innovation, and entrepreneurship, focusing on the continuous development of its brands across retail, e-commerce, and international marketplaces. With the recent acquisition of PaperMints, known for its innovative breath freshening products like PaperMints breath strips and CoolCaps, the company is positioned as a fast-growing scale-up with ambitious growth plans. About The Role As Brand Manager for PaperMints, you will be the face and driving force behind the brand. You will develop and oversee the brand strategy, translating it into distinctive activations and innovations. This role requires a strategic mindset combined with hands-on involvement, seamlessly switching between concept development, campaign execution, and product launches. You will be responsible for both B2B and B2C brand activations, ensuring a consistent brand identity across all channels. Collaboration with sales, e-commerce teams, design agencies, and external partners will be a key aspect of your role. Qualifications HBO or WO degree, preferably in Marketing, Commercial Economics, or a related field. Approximately 3 to 7 years of marketing experience, preferably within FMCG. Experience working with FMCG A-brands; experience in the breath freshener category is a strong advantage. Proven track record in brand development, product introductions, and consumer marketing. Strong commercial acumen with the ability to translate market opportunities into actionable plans. Creative, analytical, and results-oriented mindset. Independent, entrepreneurial, and proactive with a hands-on approach. Excellent communication skills and a natural ability to connect and collaborate. Responsibilities Develop and implement the brand strategy for PaperMints. Initiate and manage product innovations and launches. Develop packaging, displays, and point-of-sale materials. Plan and coordinate online and offline marketing campaigns. Analyze market trends, competitive landscape, and consumer behavior. Translate insights into new growth opportunities for the brand. Collaborate closely with sales, e-commerce, design agencies, and external partners. Maintain brand identity and ensure consistent brand expression across all channels. Lead B2B and B2C brand activations to drive engagement and sales. Benefits Competitive salary aligned with experience (€70,000+). 13th month salary bonus. Additional monthly performance bonus. Ample opportunities for personal and professional development. Work in a pleasant environment with an informal atmosphere. Visible role within a dynamic organization with strong brands and international ambitions. Opportunity to actively shape processes, collaboration, and professionalization. Short communication lines and practical decision-making. Equal Opportunity PaperMints is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and welcome applications from all qualified candidates regardless of race, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law.

Core Responsibilities

Develop and implement PaperMints’ brand strategy, lead product innovations and launches, and plan online and offline campaigns and B2B and B2C activations. Analyze market and consumer insights, collaborate with sales, e-commerce teams, agencies, and partners, and maintain a consistent brand identity across channels.

Requirements

A degree in marketing, commercial economics, or a related field is preferred, along with approximately 3–7 years of marketing experience, preferably in FMCG and with established consumer brands. Candidates should have experience in brand development, product introductions, and consumer marketing, as well as strong commercial judgment, creativity, analytical ability, initiative, and communication skills.

Benefits

• 13th Month Salary
• Monthly Performance Bonus
• Personal and Professional Development Opportunities
• Informal Work Environment
• Opportunity to Shape Processes and Collaboration
• Short Communication Lines and Practical Decision-Making