Key Skills

Job Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. Job Description This role is based in our Amsterdam, Netherlands Office. What you’ll do (60%): Retention & Customer Insight Net new retention: Build a churn-risk score for first-year exhibitors and sponsors; flag at-risk accounts to Sales before rebooking opens. Customer journey: Help us mapping the ‘net new’ customer journey end to end, from contract to rebook; find the drop-off points and propose fixes. Churn & rebook insights: Analyse why customers stay or leave; turn findings into a monthly insight pack for BD and Sales leadership. Sales process & CRM: Improve Salesforce data quality, pipeline hygiene and conversion reporting (together with Sales Ops). What you’ll do (40%): Process & Digital Enablement Communication streamlining: Audit pre, during and post-event customer comms with Commercial Marketing; cut duplication and sharpen the message. Ancillary web development: Support content, data and testing for customer-facing digital products and pages (with Commercial Marketing). Event-led BD: Support the CPHI Frankfurt 2027 sales cycle with account research, outreach lists and follow-up analytics. Key Priorities Help us build the net new retention model 100% of net new accounts risk-scored; at-risk list with Sales before rebooking opens Help us map the net new customer journey Top drop-off points identified, with fixes agreed with Commercial Marketing Streamline customer communications One customer comms calendar; fewer, sharper touchpoints per account Deliver the ancillary web priorities Priority pages and digital products live, together with Commercial Marketing Qualifications Analytical storyteller: Turns complex data into clear narratives and actions (dashboards, presentations). Curious problem-solver: Asks why customers behave the way they do, and validates ideas with data. Collaborative communicator: Works across Sales, Marketing and Ops; comfortable in meetings and with senior stakeholders. Ownership & initiative: Takes a project from question to result without waiting to be asked. Additional Information What makes this role Unique 🎯 Real Impact from Day One: Your analysis decides which customers we fight to keep, and how 📊 Master the Commercial Stack: Salesforce, churn analytics, customer journeys and digital products. Skills that travel anywhere 🤝 Cross-Functional Collaboration: Work directly with Sales, Commercial Marketing and Operations, and present to senior leadership (not just observe from the sidelines) 🌍 Global Exposure: Work on CPHI, one of the world’s largest pharma event portfolios, with international teams across time zones This is an opportunity for 6 months, based on availability, starting on February 1st 2027. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Core Responsibilities

Develop retention and churn insights for new customers, map their journey from contract to rebooking, and improve Salesforce data quality and sales reporting. Support customer communication improvements, digital product and web priorities, and the CPHI Frankfurt 2027 sales cycle through account research and follow-up analytics.

Requirements

The posting seeks an analytical storyteller who can turn complex data into clear recommendations, investigate customer behavior, and validate ideas with evidence. Candidates should communicate and collaborate effectively across Sales, Marketing, and Operations, take ownership of projects, and be comfortable presenting to senior stakeholders.