Key Skills

Job Description

About the Job Vacancy Travelteq The Briefcase is the heart of our range: a daily carry-on and briefcase companion that works from the office to the airport. A classic piece with a modern touch: Dutch heritage, Italian handcrafted. For travel fans, Travelteq completes the range with The Weekender, The Toiletry Bag and other accessories. We're growing in the Netherlands, opening Belgium, and preparing our next European market. The role You own our content strategy and set its direction, based on the marketing and e-commerce plans. You decide which budgets go to which types of content and measure how each one performs, without diluting the exclusivity that sets us apart. You work according to the Travelteq Playbook, together with our Content Creator, who produces our content, and our Marketing & Partnership Manager, who leads marketing and partnership strategy. Our e-commerce partner runs day-to-day store operations and campaigns. You are hands-on in Shopify yourself: you shape and adjust landing pages and key product pages, and you decide what the store shows and why. From February to May 2027, you will also take on part of the marketing and content strategy while the Marketing & Partnership Manager is on leave. Employment: Medior level. Full time preferred, starting January 2027. What you'll do Own the content strategy: decide what we make, for which audience, and what each piece should achieve, within the Playbook and the marketing and e-commerce plans. Own the content budget: decide which budgets go to which types of content, reallocate based on results, and be accountable for the return on each. Analyse how each content type performs, why it works or doesn't, and what to make, test or stop next. Work with the Content Creator on what gets produced next, and with our external CRM partner on how content supports conversion. Own the online expansion into Belgium. Research European markets in the first half of 2027 and recommend the strongest option beyond Belgium, then open that market in the second half of 2027. Over time you will also grow into dashboards and forecasting, A/B testing, CRM guidance, and creator collaborations with the Marketing & Partnership Manager. What you bring Native or fluent Dutch or English, written and spoken. Hands-on Shopify experience. You have edited landing pages or product pages yourself, and you can show examples. Experience translating trends into product and webshop choices at a comparable high-end brand, in fashion, beauty, lifestyle or another premium consumer market. Commercial insight: you can drive revenue, margin, pricing and customer value, and explain your decisions with numbers. Analytical skill: you work from data, form hypotheses and test them. You're comfortable with GA4 and performance reporting. Strategic thinking: you turn brand ambition into a clear, measurable roadmap. Influence without formal authority: you align teams and partners around shared priorities. Ownership: you take responsibility for outcomes, not only for plans. A balanced commercial mindset: you know what generates revenue, and you protect high-end brand value. A strong bonus Experience with paid social or Meta Ads, including creative testing and reporting. Experience with Klaviyo or a similar CRM tool. Experience launching a brand or product in a market outside the Netherlands. What we offer Salary: €54,000 to €62,000 gross per year, excluding 8% holiday pay. Hours: full time preferred. Location: Amsterdam, with a minimum of 3 days per week on site and up to 2 days hybrid. Start date: January 2027. Full access to AI tools, plus training and support. How to apply Send your CV and answer two questions: Describe a content or market decision you made and what it returned. What have you built or changed in Shopify yourself? Apply by emailing: [email protected].

Core Responsibilities

Own the content strategy and budget, assess performance and returns, and work with the content creator and external partners to improve conversion. Lead expansion into Belgium, research additional European markets, and launch the selected market in the second half of 2027.

Requirements

Candidates should have hands-on Shopify experience, premium consumer brand experience, commercial and analytical skills, and the ability to turn brand goals into measurable plans. They must be fluent in Dutch or English and comfortable with GA4 and performance reporting; paid social, CRM, and international market-launch experience are bonuses.

Benefits

• Access to AI Tools
• Training and Support